How to Build a Content Strategy That *Truly* Drives Pipeline (step-by-step)

Aug 30, 2023 5 min read
Build content strategy
Note: The weekly How the F*ck newsletter will be written by a guest author throughout August. This week, Sara Stella Lattanzio is taking over the show. Sara is a B2B content strategist and advisor focusing on building holistic, profitable content strategies. She's been in the game for 10+ years helping B2B & SaaS companies win 6-figure deals with content, product messaging, and social strategy. Her daily LinkedIn content is 🔥 and I highly recommend you give Sara a follow.

I'm a big fan of SEO because it's probably the content channel that requires the deepest audience understanding (did someone say search intent?).

On the flip side, what gets under my skin is that many still see it as the ONLY content game in town.

Some even think an SEO strategy can replace an entire content strategy.

So today, I want to give you a sneak peek into how I craft money-making content strategies for my B2B clients and where an SEO strategy fits into the picture - or sometimes, doesn't.

How I Craft a Money-Making Content Strategy

When companies hit me up for content marketing advice, they’re typically aware it's the lack of a solid strategy that's been keeping their content from hitting the bullseye.

What they don’t know is how to put together one that won’t be just another PowerPoint presentation nobody ever gets to see and use again.

So, Sara…

Read the full story

Sign up now to read the full story and get access to all members-only posts.

Already have an account? Sign in


Sign in or become a How the F*ck member to join the conversation.
Just enter your email below to get a log in link.

Great! Next, complete checkout for full access to How the F*ck.
Welcome back! You've successfully signed in.
You've successfully subscribed to How the F*ck.
Success! Your account is fully activated, you now have access to all content.
Success! Your billing info has been updated.
Your billing was not updated.