I'm a big fan of SEO because it's probably the content channel that requires the deepest audience understanding (did someone say search intent?).
On the flip side, what gets under my skin is that many still see it as the ONLY content game in town.
Some even think an SEO strategy can replace an entire content strategy.
So today, I want to give you a sneak peek into how I craft money-making content strategies for my B2B clients and where an SEO strategy fits into the picture - or sometimes, doesn't.
How I Craft a Money-Making Content Strategy
When companies hit me up for content marketing advice, they’re typically aware it's the lack of a solid strategy that's been keeping their content from hitting the bullseye.
What they don’t know is how to put together one that won’t be just another PowerPoint presentation nobody ever gets to see and use again.