Part 2: How Monday.com Scaled Search Traffic 600% in 2 Years
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18 min read
In this week's SEO case study, we revisit a story we released in December 2022: How Monday.com…
Featured
Two SEO Briefing Templates That Ensure Quality Content
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1 min read
Login below to get two killer SEO briefing templates to use with your freelance writers.
How Ahrefs Grew to 1.5M Monthly Visitors and Exploded Leads
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5 min read
Tim Soulo teaches us the Ahrefs lead generation strategy. Copy this for consistent, passive revenue.
How to Create an Ebook that Drives +1,200 Organic Downloads in 1-2 Weeks
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5 min read
How to create an ebook that drives 1,000s of leads and how to turn them into revenue opportunities.
Growing My Niche Website to 75,000 Visitors & £7K Income per Month in 2 Years With SEO
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9 min read
Could 82 pages of content change your life?
For my guest this week, Samantha North, it did.
In 2 years,…
The Secrets Behind Animalz Own Content Strategy
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5 min read
🎧Hear the full episode with Ryan Law and his thought leadership frameworks for SEO in our episode together.
Animalz.co…
How Retro Dodo Grew to 1 Million Clicks & $50K Monthly Revenue in 3 Years
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12 min read
The case study I share below is more of a success than many of us can dream.
In three years,…
How Venngage Went From 0 to 3m Monthly Organic Traffic & 150k Monthly Sign-Ups
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6 min read
How Venngage built millions of backlinks and 3 million in monthly traffic.
How Monday.com Wrote 1,000 SEO Articles in 12 Months (and then IPO'd)
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11 min read
Pre-IPO Monday.com dramatically scaled its content production.
I'm talking over 125 new blog posts per month. 1,…
How to Start a Podcast Even If You're a Nobody
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3 min read
How I started a podcast with nobody in my network and no real media skills.
How to Run a Successful Channel Marketing Campaign
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4 min read
We dig into the detail behind Lev's successful brand awareness campaign: All you need is Lev. And learn how Lev became top of mind for their channel partners.
How to Build an Email Waitlist (18,000 Pre-Launch Email List)
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4 min read
I caught up with Rand Fishkin on how he built an 18,000 person strong email waiting list to launch SparkToro. We also chatted about the future of marketing: skills & untapped opportunities.
How to Build an Influential Brand on LinkedIn
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5 min read
This interview's almost too valuable to share. From 0 followers to being one of the most influential brands on LinkedIn in six months, and here's how.
Creating Custom-Coded Key Takeaways With AI (New Workflow)
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1 min read
Hiiii friends,
I wanted to share a quick AI workflow I’ve been using to improve content performance and the…
Top AI SEO Agencies in 2025
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6 min read
💡Looking for an AI SEO agency that actually drives results? Spicy Margarita SEO is one of several standout teams featured…
Think like a marketer: SEO as brand awareness and distribution
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2 min read
When it comes to growing a brand, there are two main levers that marketers try to pull:
1. Brand awareness…
How to make SEO-friendly URLs (most websites still get this wrong)
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4 min read
SPONSORED
Traffic without revenue is just vanity metrics.
Tired of SEO that gets eyeballs but no buyers? Spicy Margarita builds…
How to Write Proper FAQs
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3 min read
SPONSORED
More traffic isn’t the goal—more buyers are.
B2B SaaS brands like Surfshark and Pitch rank for high-intent…
Is now a good time to invest in SEO? 7 reasons I'm a yes
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3 min read
It's time to fight back against the SEO doomsdayers and Linkedin fluffluencers.
I've never seen so…
The age of originality
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3 min read
Teaching people "easy things" has fast become a commodity.
f* easy content - 3 techniques to make your next article stand out
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3 min read
Most content is 'easy' content:
* Easy to create
* Easy to ignore
* Easy to forget
It lacks depth. Never…
Does your SEO strategy fail to factor in change?
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1 min read
SEO is changing.
It's always been changing.
But now more than ever.
And it's undeniable.
You&…
Avoiding The Content Trap
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2 min read
"Just publish more content" is like throwing SEO spaghetti at the wall.
Sure, something might stick – but at…
Two Common SEO Mistakes (Search Intent Gone Wrong)
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3 min read
Before we started working together, a client of mine published 50+ low-quality SEO blog posts.
A handful gained some traction,…
Make More Money From Your SEO Strategy
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4 min read
Want your SEO strategy to make you more money?
There’s one big, not-so-simple, trick that can make yours:
* More…
Winning HARO links: How long is the PERFECT pitch?
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1 min read
Hey friends,
Quick note this week to share some incredibly useful data.
Ever pitched on a platform like Featured, Haro,…
Show Your Reader You Know Them - 3 Step Process for Making Reader's Fall in Love
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5 min read
Ever got a cold email in your inbox that was truly dreadful?
Who am I kidding; we all get them…
8 Real-World Content Experience Examples
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5 min read
8 awesome SEO content experience examples that serve search intent successfully, without being a boring 3,000-word blog post.
Why Blog Post Templates Kill Creativity and Better Ways to Compete for Attention in 2025
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5 min read
Most SEO content in 2024 is not packaged in a way that users are willing to consume.
My #1 Tip for Hiring Great Writers (Not Good, Great).
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2 min read
Great writers make or break your operations.
Good writers:
* Spend 10x more time on research
* Maintain high standards for content…
Increase Traffic by 20% With These 3 Exercises
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2 min read
Internal links are one of your greatest allies in SEO:
* They coach Google on the relationships between content.
* They help…
Three things I love about Adobe's SEO & blog design 🤤
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4 min read
Adobe is what you call a mega site.
80M in monthly traffic according to Ahrefs and I think the internet…
![Simple Yet Powerful SEO Tactic [+ an Insider Tip From Typeform]](/content/images/size/w300/2024/07/YouTube-Thumbnail-Template---2024-07-30T110551.112.png)
Simple Yet Powerful SEO Tactic [+ an Insider Tip From Typeform]
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3 min read
Internal links are still such a simple yet powerful part of SEO.
Plenty of studies show a positive correlation between…
Content Not Converting? Most People Miss These 4 Things.
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4 min read
You wrote an article that's not converting. Before you quit and move to the forest, try these 4 things.
Part 3: Three Signals of Poor Content (That You Can Outrank)
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3 min read
Low link building budget? Do this.
"Low Intent Match" Method (How I Ranked Above Hubspot)
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3 min read
This week, I want to teach you another method for finding low-competition keywords.
Sneaking up on Competitors ("Lowest DR in Top 5" Method)
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4 min read
I love working with brands who’ve underinvested in their SEO.
Want to Convert More Traffic? Make Them Feel.
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6 min read
10 tips ways to make your audience feel & convert.
7 Must-Read SEO Quotes About Driving Revenue Growth
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9 min read
In this week's newsletter, I've pulled 7 quotes from seriously successful SEO leaders who appeared on…
AI Overviews in SEO—Should You Freak Out?
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3 min read
AI Overviews in SEO—should you freak out? And how do you choose keywords now?
Google is finally releasing its…
How to Find the BEST Possible Writers for Your Budget
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5 min read
This one may surprise you:
It's not always true that the more you spend per article, the better…
How Preply Grew to 3.8M Traffic/Month in Just 3 Years
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9 min read
Preply, the online language tutoring company, absolutely exploded in organic search traffic over the past three years.
Since 2012, the…
How to Do Meaningful SEO Reporting | Tips & Tactics
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7 min read
Waste less time. Improve self-reporting. Automate more.
+50% revenue in Q1 thanks to SEO? 😵💫 Here’s how:
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7 min read
I got off the phone with a client yesterday with a biiiig smile on my face.
They had good news…
Make Your Content High Value With These 4 Sources of Unique Insight
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4 min read
Your blog is your brand communicating to your audience—and that should not be boring or basic.
Scaling Springly to 100 Articles/Month (And How My Approach Has Changed)
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4 min read
Hey friends,
I had the wonderful Trish Seidel on the podcast this week.
Trish was Growth Manager at Springly in…
SEO Content Tracking & Performance Template
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2 min read
This is my simple yet powerful Google Sheets Content Tracker.
3 Unignorable Pillars of Your Content Operation
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3 min read
Ever heard the phrase "take away one leg of a stool, and the whole thing collapses"?
It'…
5-Minute Experiment That Improved My Conversion Rate by 53%
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3 min read
Hey all,
Recently, I’ve been experimenting with ways to improve blog conversion rates for my clients.
As promised, whenever…
3 Things You Should Know About Your Audience (If You Want to Drive More Results)
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7 min read
The devil is in the deets.
How to Find Hidden High-Converting Keywords in Your Search Console Data
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4 min read
A quick weekend tactic to unlock more growth.
5 Critical Tools in My Content Analytics Tool Stack
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4 min read
5 tools I'm using to measure & optimize both conversions and traffic.
“Focus On Middle Funnel First!” Scaling ClickUp to 100K/Mo as a One-Man Content Team
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7 min read
“I try to take away as much editing from the start. Detailed briefs really help with that."
How to Generate Demand with SEO (Incl. 5 Case Studies)
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9 min read
How to win beyond your in-market buyers and build a compounding powerhouse of content.
Ultimate Design Checklist for SEO Content (Downloadable)
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1 min read
Downloadable access to three design in SEO checklists.
Should you use AI for SEO content?
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6 min read
7 thoughts on AI in SEO content creation and where I'm using it
My SEO Blog Template Checklist - Boost Engagement; Ranking; Conversion
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4 min read
11 elements of a flaming-hot blog template.
My SEO Content Design Checklist - Boost Readability; Consumption; Conversion
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5 min read
How to design content for SEO and reader friendliness.
My SEO Graphic Design Checklist - Boost Ranking; Engagement; Conversion
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5 min read
How to use graphic design for better SEO.
My biggest mistake
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4 min read
The story of How the F*ck. My journey building this community. And some mistakes made along the way.
What is a "Search Mindset"?
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2 min read
SEOs love talking about search intent, but I don't see ANYONE talking about "search mindset".
How to Write Top Tier "Best X Software" Listicles (With Template)
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7 min read
These keywords are literally your best opportunity to win customers.
Top 10 SEO Tasks You Must Not Ignore
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3 min read
Hey friends,
If you want to rank well in SEO, there are just some tasks you should NOT ignore.
Here…
Your SEO Content Needs a Better Thesis
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4 min read
Most SEO content is boring as hell. Let's fix that.
![9 Free SEO Tools [That Will Optimize Your Workflows]](/content/images/size/w300/2023/10/YouTube-Thumbnail-Template--57-.jpg)
9 Free SEO Tools [That Will Optimize Your Workflows]
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4 min read
Here are nine 100% free SEO tools from 2023. Improve your outcomes, and do it faster.
New Site SEO Checklist: Does Yours Have All of These?
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2 min read
Before I help my clients start scaling content production, there are a few requirements I need in place. Here's my new site SEO checklist.
How I Got a LinkedIn "Top Voices" Badge (And You Can, Too).
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3 min read
Last week, I earned a "Community Top Voices" badge on LinkedIn.
"OMG congrats, well done! Such a…
Why My Site Wasn't Hit by the Helpful Content Update 2023
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6 min read
My client's site is upticking HARD right now.
* July 26th: 30,000/28 days
* August 17th: 35,000/…
Steal My Internal Link Audit Process (With Epic Template)
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4 min read
SEOs in my circle continuously whisper about the power of internal links.
“I know dude, huge jumps in traffic every…
Winning Budget: How monday.com Talk About the Value of SEO 💰💰
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6 min read
Hey friend,
monday.com is well-known for its explosive and unignorable advertising campaigns.
And yep, paid ads were their focus…
How CardGamer.com Grew to 40,000 Clicks/mo in 2 Months
members
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8 min read
Remember that RetroDodo niche site case study?
Where Brandon built the site to 1M+ monthly clicks and $50K revenue?
That…
Not All Content Has to Be High-Intent
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3 min read
We often talk about “high-converting” content in the SEO world.
The advice tends to focus on commercial-intent keywords like:
* “Best…
How to Build Your First-Ever Topic Cluster (And Make a Splash in Your Industry)
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2 min read
Here's how to build your first topic cluster. Start to finish. So it drives real customers.
How the F*ck to Convert Traffic
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3 min read
Hello Ben’s subscribers!
Please don’t unsubscribe from this edition. I really don’t want to annoy Ben.
He…
How to Build a Content Strategy That *Truly* Drives Pipeline (step-by-step)
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5 min read
🔥Note: The weekly How the F*ck newsletter will be written by a guest author throughout August. This week, Sara…
My #1 Tip for Hiring Great Writers
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3 min read
🚀This is a newsletter for premium members of the How the F*ck community.
Someone wise once told me:
"…
How to Use AI to Prioritise 10,000+ Keywords
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7 min read
🔥Note: The weekly How the F*ck newsletter will be written by a guest author throughout August. This week, Tim…
![How to Choose the Right Blogging Niche [That Makes You Money]](/content/images/size/w300/2023/08/choose-blogging-niche.png)
How to Choose the Right Blogging Niche [That Makes You Money]
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5 min read
🔥Note: The weekly How the F*ck newsletter will be written by a guest author throughout August. This week, Samantha…
3 Ways to Keep Content Quality High (Even at Scale)
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4 min read
As you scale content, it's easy to let quality slip.
1-10 articles?
You diligently pour over the minutia.…
How to Convincingly Add Expert Insight into Content
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3 min read
💡This week, Melissa Malec is taking over the How the F*ck newsletter show. Melissa is a killer content writer…
How to scale 50 → 100 articles/mo ⚠️
members
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1 min read
Wanna scale your search traffic?
You need content.
The more content you create, the more opportunity you have to:
* Target…
SEO Best Practices | Q&A with Expert SEO, Zoe Ashbridge
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6 min read
I was so excited to welcome fellow Brit, Zoe Ashbridge, to the community today.
In the podcast, we throw questions…
Anatomy of a High-Converting Blog Post
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4 min read
This week, Benji Hyam from Grow & Convert shared his 6-steps to building a high-converting SEO strategy.
It was awesome.…
6-Steps to Building a High-Converting SEO Strategy
members
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8 min read
This week, Benji Hyam from Grow & Convert joined the community to talk SEO.
His team builds high-converting SEO strategies…
3 Myths About Internal Links That Need to Stop
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4 min read
This week, I put together my internal linking best practices into a Standard Operating Procedure (SOP) for How the F*…
Proper Internal Linking (Standard Operating Procedure)
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1 min read
Hey all! This week, I put together my internal linking standard operating procedure (SOP) for premium members.
The SOP includes…
Reader Centric Topical Authority (Without the Keywords)
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3 min read
A friend recently reached out to me and asked:
“Ben, I’m trying to create topical authority for a client…
Content Refresh Checklist: How to Refresh Old SEO Content
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10 min read
Ah, ye old content refresh.
Pause content creation for a moment. We're revisiting your vast library and squeezing…
Scaling Quality Content: 8 SEO Frameworks
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5 min read
If your SEO content fails to:
* Show earned secrets
* Encourage new ways of thinking
* Convey what makes your brand unique…
How to Build Thought Leadership into a Velocity SEO Workflow
members
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9 min read
Erin Balsa joined the podcast & community this week.
I've known for a while that Erin shares my…
How to Find & Win Trending Keywords in SEO
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6 min read
SEO is getting more competitive every day:
1. More brands are investing in it
2. Google keeps releasing traffic-eroding features…
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