My SEO Content Design Checklist - Boost Readability; Consumption; Conversion

Nov 15, 2023 5 min read
My SEO Content Design Checklist - Boost Readability; Consumption; Conversion

How to design content for SEO and reader friendliness.

Last week, I talked about how important the reader experience is for SEO and shared my SEO graphic design checklist.

Over the next four weeks, I promised:

1. Graphic design checklist (completed it)
2. Content design checklist (today!)
3. Blog template design checklist (soon!)
4. SEO design checklist (kinda soon!)

One of you reached out and suggested I put these into a Notion doc or something downloadable—great idea! When I've gone through all 4 weeks I'll send that out :)

Here's week 2:

My SEO Content Design Checklist

Content Design Definition: The structure, look, and feel of how content is served to readers. It covers everything from readability to the hierarchy of information served.

Content design has three objectives:

  • Improve accessibility of value.
  • Improve desire to consume content.
  • Improve the deliverability of your message.

This is a broad topic to get your teeth into and takes time to perfect.

Let's start with structure.

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