My #1 Tip for Hiring Great Writers (Not Good, Great).
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2 min read
Great writers make or break your operations.
Good writers:
* Spend 10x more time on research
* Maintain high standards for content…
Featured
Increase Traffic by 20% With These 3 Exercises
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2 min read
Internal links are one of your greatest allies in SEO:
* They coach Google on the relationships between content.
* They help…
Three things I love about Adobe's SEO & blog design 🤤
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4 min read
Adobe is what you call a mega site.
80M in monthly traffic according to Ahrefs and I think the internet…
![Simple Yet Powerful SEO Tactic [+ an Insider Tip From Typeform]](/content/images/size/w300/2024/07/YouTube-Thumbnail-Template---2024-07-30T110551.112.png)
Simple Yet Powerful SEO Tactic [+ an Insider Tip From Typeform]
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3 min read
Internal links are still such a simple yet powerful part of SEO.
Plenty of studies show a positive correlation between…
Content Not Converting? Most People Miss These 4 Things.
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4 min read
You wrote an article that's not converting. Before you quit and move to the forest, try these 4 things.
Part 3: Three Signals of Poor Content (That You Can Outrank)
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3 min read
Low link building budget? Do this.
"Low Intent Match" Method (How I Ranked Above Hubspot)
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3 min read
This week, I want to teach you another method for finding low-competition keywords.
Sneaking up on Competitors ("Lowest DR in Top 5" Method)
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4 min read
I love working with brands who’ve underinvested in their SEO.
Want to Convert More Traffic? Make Them Feel.
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6 min read
10 tips ways to make your audience feel & convert.
7 Must-Read SEO Quotes About Driving Revenue Growth
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9 min read
In this week's newsletter, I've pulled 7 quotes from seriously successful SEO leaders who appeared on…
AI Overviews in SEO—Should You Freak Out?
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3 min read
AI Overviews in SEO—should you freak out? And how do you choose keywords now?
Google is finally releasing its…
How to Find the BEST Possible Writers for Your Budget
members
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5 min read
This one may surprise you:
It's not always true that the more you spend per article, the better…
How Preply Grew to 3.8M Traffic/Month in Just 3 Years
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9 min read
Preply, the online language tutoring company, absolutely exploded in organic search traffic over the past three years.
Since 2012, the…
How to Do Meaningful SEO Reporting | Tips & Tactics
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7 min read
Waste less time. Improve self-reporting. Automate more.
+50% revenue in Q1 thanks to SEO? 😵💫 Here’s how:
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7 min read
I got off the phone with a client yesterday with a biiiig smile on my face.
They had good news…
Make Your Content High Value With These 4 Sources of Unique Insight
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4 min read
Your blog is your brand communicating to your audience—and that should not be boring or basic.
Scaling Springly to 100 Articles/Month (And How My Approach Has Changed)
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4 min read
Hey friends,
I had the wonderful Trish Seidel on the podcast this week.
Trish was Growth Manager at Springly in…
SEO Content Tracking & Performance Template
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2 min read
This is my simple yet powerful Google Sheets Content Tracker.
3 Unignorable Pillars of Your Content Operation
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3 min read
Ever heard the phrase "take away one leg of a stool, and the whole thing collapses"?
It'…
5-Minute Experiment That Improved My Conversion Rate by 53%
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3 min read
Hey all,
Recently, I’ve been experimenting with ways to improve blog conversion rates for my clients.
As promised, whenever…
3 Things You Should Know About Your Audience (If You Want to Drive More Results)
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7 min read
The devil is in the deets.
How to Find Hidden High-Converting Keywords in Your Search Console Data
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4 min read
A quick weekend tactic to unlock more growth.
5 Critical Tools in My Content Analytics Tool Stack
members
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4 min read
5 tools I'm using to measure & optimize both conversions and traffic.
“Focus On Middle Funnel First!” Scaling ClickUp to 100K/Mo as a One-Man Content Team
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7 min read
“I try to take away as much editing from the start. Detailed briefs really help with that."
How to Generate Demand with SEO (Incl. 5 Case Studies)
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9 min read
How to win beyond your in-market buyers and build a compounding powerhouse of content.
Ultimate Design Checklist for SEO Content (Downloadable)
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1 min read
Downloadable access to three design in SEO checklists.
Should you use AI for SEO content?
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6 min read
7 thoughts on AI in SEO content creation and where I'm using it
My SEO Blog Template Checklist - Boost Engagement; Ranking; Conversion
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4 min read
11 elements of a flaming-hot blog template.
My SEO Content Design Checklist - Boost Readability; Consumption; Conversion
members
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5 min read
How to design content for SEO and reader friendliness.
My SEO Graphic Design Checklist - Boost Ranking; Engagement; Conversion
members
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5 min read
How to use graphic design for better SEO.
My biggest mistake
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4 min read
The story of How the F*ck. My journey building this community. And some mistakes made along the way.
What is a "Search Mindset"?
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2 min read
SEOs love talking about search intent, but I don't see ANYONE talking about "search mindset".
How to Write Top Tier "Best X Software" Listicles (With Template)
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7 min read
These keywords are literally your best opportunity to win customers.
Top 10 SEO Tasks You Must Not Ignore
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3 min read
Hey friends,
If you want to rank well in SEO, there are just some tasks you should NOT ignore.
Here…
Your SEO Content Needs a Better Thesis
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4 min read
Most SEO content is boring as hell. Let's fix that.
![9 Free SEO Tools [That Will Optimize Your Workflows]](/content/images/size/w300/2023/10/YouTube-Thumbnail-Template--57-.jpg)
9 Free SEO Tools [That Will Optimize Your Workflows]
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4 min read
Here are nine 100% free SEO tools from 2023. Improve your outcomes, and do it faster.
New Site SEO Checklist: Does Yours Have All of These?
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2 min read
Before I help my clients start scaling content production, there are a few requirements I need in place. Here's my new site SEO checklist.
How I Got a LinkedIn "Top Voices" Badge (And You Can, Too).
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3 min read
Last week, I earned a "Community Top Voices" badge on LinkedIn.
"OMG congrats, well done! Such a…
Why My Site Wasn't Hit by the Helpful Content Update 2023
members
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6 min read
My client's site is upticking HARD right now.
* July 26th: 30,000/28 days
* August 17th: 35,000/…
Steal My Internal Link Audit Process (With Epic Template)
members
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4 min read
SEOs in my circle continuously whisper about the power of internal links.
“I know dude, huge jumps in traffic every…
Winning Budget: How monday.com Talk About the Value of SEO 💰💰
members
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6 min read
Hey friend,
monday.com is well-known for its explosive and unignorable advertising campaigns.
And yep, paid ads were their focus…
How CardGamer.com Grew to 40,000 Clicks/mo in 2 Months
paid
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8 min read
Remember that RetroDodo niche site case study?
Where Brandon built the site to 1M+ monthly clicks and $50K revenue?
That…
Not All Content Has to Be High-Intent
members
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3 min read
We often talk about “high-converting” content in the SEO world.
The advice tends to focus on commercial-intent keywords like:
* “Best…
How to Build Your First-Ever Topic Cluster (And Make a Splash in Your Industry)
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2 min read
Here's how to build your first topic cluster. Start to finish. So it drives real customers.
How the F*ck to Convert Traffic
members
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3 min read
Hello Ben’s subscribers!
Please don’t unsubscribe from this edition. I really don’t want to annoy Ben.
He…
How to Build a Content Strategy That *Truly* Drives Pipeline (step-by-step)
members
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5 min read
🔥Note: The weekly How the F*ck newsletter will be written by a guest author throughout August. This week, Sara…
My #1 Tip for Hiring Great Writers
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3 min read
🚀This is a newsletter for premium members of the How the F*ck community.
Someone wise once told me:
"…
How to Use AI to Prioritise 10,000+ Keywords
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7 min read
🔥Note: The weekly How the F*ck newsletter will be written by a guest author throughout August. This week, Tim…
![How to Choose the Right Blogging Niche [That Makes You Money]](/content/images/size/w300/2023/08/choose-blogging-niche.png)
How to Choose the Right Blogging Niche [That Makes You Money]
members
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5 min read
🔥Note: The weekly How the F*ck newsletter will be written by a guest author throughout August. This week, Samantha…
3 Ways to Keep Content Quality High (Even at Scale)
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4 min read
As you scale content, it's easy to let quality slip.
1-10 articles?
You diligently pour over the minutia.…
How to Convincingly Add Expert Insight into Content
members
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3 min read
💡This week, Melissa Malec is taking over the How the F*ck newsletter show. Melissa is a killer content writer…
How to scale 50 → 100 articles/mo ⚠️
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1 min read
Wanna scale your search traffic?
You need content.
The more content you create, the more opportunity you have to:
* Target…
SEO Best Practices | Q&A with Expert SEO, Zoe Ashbridge
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6 min read
I was so excited to welcome fellow Brit, Zoe Ashbridge, to the community today.
In the podcast, we throw questions…
Anatomy of a High-Converting Blog Post
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4 min read
This week, Benji Hyam from Grow & Convert shared his 6-steps to building a high-converting SEO strategy.
It was awesome.…
6-Steps to Building a High-Converting SEO Strategy
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8 min read
This week, Benji Hyam from Grow & Convert joined the community to talk SEO.
His team builds high-converting SEO strategies…
3 Myths About Internal Links That Need to Stop
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4 min read
This week, I put together my internal linking best practices into a Standard Operating Procedure (SOP) for How the F*…
Proper Internal Linking (Standard Operating Procedure)
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1 min read
Hey all! This week, I put together my internal linking standard operating procedure (SOP) for premium members.
The SOP includes…
Reader Centric Topical Authority (Without the Keywords)
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3 min read
A friend recently reached out to me and asked:
“Ben, I’m trying to create topical authority for a client…
Content Refresh Checklist: How to Refresh Old SEO Content
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10 min read
Ah, ye old content refresh.
Pause content creation for a moment. We're revisiting your vast library and squeezing…
Scaling Quality Content: 8 SEO Frameworks
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5 min read
If your SEO content fails to:
* Show earned secrets
* Encourage new ways of thinking
* Convey what makes your brand unique…
How to Build Thought Leadership into a Velocity SEO Workflow
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9 min read
Erin Balsa joined the podcast & community this week.
I've known for a while that Erin shares my…
How to Find & Win Trending Keywords in SEO
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6 min read
SEO is getting more competitive every day:
1. More brands are investing in it
2. Google keeps releasing traffic-eroding features…
How Copy.AI Seized First Mover Advantages (1M Clicks in 5 Months)
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11 min read
Since its launch in 2020, copy.ai has grown to 8M users in the fierce battle for AI content writing…
5 Guest Blogging Best Practices (Be Unignorable & Win More "Juice")
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5 min read
I used to undervalue backlink building.
I saw people getting stratospheric results from content production alone and thought…backlinks must…
How Generative AI Will Impact SEO | Google SGE Tips
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5 min read
In case you hadn't heard, Google is changing.
In this week's newsletter, I've curated…
High Converting Keywords: Find Yours & Learn to Craft an Enticing Offer
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9 min read
💡This article is based on a podcast interview with Jacob Clarke from NerdWallet. Listen to the full episode on the…
How Maze Built an SEO Revenue Engine. And You Can, Too.
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11 min read
Maze is a SaaS platform that helps product teams collect and use user insights for product development.
In 2021, Maze…
What is Topical Authority in SEO & 5 Case Studies
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12 min read
Google now notices if your website as a whole shows topical authority.
So, guess what?
* It’s no longer good…
How Living Cozy Grew to 335,000 Monthly Page Views
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10 min read
🤩Read highlights in carousel format here.🎧Listen to the interview here.
Ash Read initially launched Living Cozy as a directory…
The Ultimate SEO Content Brief Template (+8 Experts Give Advice)
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7 min read
Most content teams spend far too much time:
* Communicating back and forth with writers
* Editing final drafts that missed the…
Google’s E-E-A-T: How to Demonstrate It
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5 min read
In December 2022, a new E was added to E-E-A-T.
The new “E” stands for experience. In Google’s announcement…
How SurveyMonkey Scaled Organic to $200M in Annual Revenue
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9 min read
🎧Listen to this episode here on Apple/Spotify. Watch here on YouTube.
Eli Schwartz joined SurveyMonkey in 2012. They’d…
How to Raid Your Competitor's SEO Strategy [And 3 More Juicy SEO Tips]
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4 min read
⚡Workello helps you scale your content operations. Hiring writers is the MOST difficult part of it all. Want to hire…
Tomb Raiding SEO: The Keyword Strategy Behind the "Beast"
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8 min read
Learn to raid uncompetitive keyword opportunities from blogs like yours.
An SEO tactic you NEED to try
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4 min read
🆒This week's newsletter is sponsored by uSERP. uSERP is a performance-driven SEO agency that helps you fuel your…
How to Choose a Profitable Niche - A Data-Led Approach
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6 min read
In the latest How the F*ck episode, we heard from Adam Smith, Founder of Niche Site Builders.
He'…
![+5 Niche Site Case Studies & Examples from 2023 [Real Interviews]](/content/images/size/w300/2023/03/Template-Cover-Image-SEO-Case-Study--26-.jpg)
+5 Niche Site Case Studies & Examples from 2023 [Real Interviews]
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7 min read
Niche websites are a great source of passive income. The biggest success stories rake up tens of thousands of dollars…
![How to Use Aged Domains to Juice Up Your Authority [9-Step Evaluation Criteria]](/content/images/size/w300/2023/03/Template-Cover-Image-SEO-Case-Study--18-.png)
How to Use Aged Domains to Juice Up Your Authority [9-Step Evaluation Criteria]
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10 min read
Aged domains are older websites that have accrued SEO authority.
Buying one is a shortcut to having a very organic-looking…
8 Stupidly Successful SaaS SEO Case Studies - 2023 Strategies
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10 min read
How does Hotjar consistently win the most difficult search terms?
How did monday.com get to 1M monthly visitors in…
You really REALLY don't wanna miss this - Monday.com 🤯
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2 min read
A big thank you to our sponsors who keep the How the F*ck podcast free to the reader:
This…
Part 2: How Monday.com Scaled Search Traffic 600% in 2 Years
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18 min read
In this week's SEO case study, we revisit a story we released in December 2022: How Monday.com…
3 Types of Research For Incredible Content Marketing
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2 min read
Last week, I hosted the very first How the F*ck webinar (and we sold out!)
* Guest: George Chasiotis, Founder…
Aura's Rise to ~1 Million Monthly Visitors in 12 Months: A Full-Funnel SEO Strategy
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14 min read
This week I welcome Gaetano DiNardi back to the community to talk us through an insanely successful SEO growth story…
LEMA Framework: How to Create Remarkable Content That Drives Results
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10 min read
In this week's How the F*ck case study, we learn how to create remarkable content.
Here'…
Fixing the SEO of an £80M Monthly Fashion Store (Adding 22% In Revenue in 12 Months)
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14 min read
Learn how eCommerce SEO expert, Louis Smith, increased a fashion retailers revenue by 22% in 12 months.
0 to £6 billion IPO in 2 years | Role of SEO in Cazoo's growth | Automotive SEO case study
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15 min read
The British online car retailer, Cazoo, went from launch to £6 billion IPO in ~2 years.
In this week’s…
Top Local SEO Tactics Podcast Episodes
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3 min read
The only way I like to learn SEO is by having a real expert pipe their knowledge into my brain.…
2 SEO experiments (+1 mental case study)
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2 min read
Tip of the week:
This tip is guaranteed to improve your rankings 👇
Jeremy Moser, Co-Founder & CEO at uSERP, shared…
How to Build a Content Operation Like Workello
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17 min read
If you want to increase content production while keeping costs low, then you must invest in content operations.
In the…
8 Best SEO Podcasts to Improve Your Search Strategy
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5 min read
Note: This article was written by AI as an experiment.
How Typeform Built SEO into a $3M Annual Lifetime Revenue Channel
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10 min read
💡About the guest: Jake Stainer is the Co-Founder of the SaaS SEO Agency, Skale. He was Typeform's Head…
Hotjar's Traffic Explosion: 47% Increase in 2 Years
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11 min read
Hotjar's Senior SEO & Content strategist tells us how Hotjar leverages full-funnel topic clusters to drive success.
How Retro Dodo Grew to 1 Million Clicks & $50K Monthly Revenue in 3 Years
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12 min read
The case study I share below is more of a success than many of us can dream.
In three years,…
How to Get SEO Clients (Get Leads to Come to You)
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14 min read
Getting new SEO clients is tough. Building a steady pipeline of prospective leads is even tougher.
When you've…
How Scribe Grew from 0-30K Monthly Visitors in 7 Months
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12 min read
This week's SEO case study is with the world-class SEO & content strategist, Jakub Rudnik.
Safe to say…
Programmatic SEO case study: How UserPilot Scaled to 100K Visitors in 10 Months
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9 min read
It took UserPilot three years to get its first 25,000 monthly organic visitors.
And, just 10 months to get…
AI in SEO: How Long Does it Take to Overcome AI Content Detection?
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8 min read
I used ChatGPT to write a 1,500-word blog post on the keyword "animals that eat plants" and…
Which SEO Content Should I Start With?
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5 min read
Welcome to the very first in the series of Listeners Questions.
This week's question is: "Which SEO…
Growing My Niche Website to 75,000 Visitors & £7K Income per Month in 2 Years With SEO
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9 min read
Could 82 pages of content change your life?
For my guest this week, Samantha North, it did.
In 2 years,…
How Monday.com Wrote 1,000 SEO Articles in 12 Months (and then IPO'd)
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11 min read
Pre-IPO Monday.com dramatically scaled its content production.
I'm talking over 125 new blog posts per month. 1,…
How Investopedia.com Gets 80 Million in Monthly Traffic
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10 min read
Investopedia's my go-to site for showing off SEO best practices.
They're particularly impressive because finance is…
How to Create Your First SaaS SEO Strategy
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7 min read
“I’ve built a thriving business JUST from this revenue-focused content plan sprint”—Brendan Hufford
Here's a challenge…
Growing a Daycare to £13M in Revenue via SEO (Local SEO Case Study)
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6 min read
In the episode, Tim Hanson shared the details behind an extremely impressive growth story.
For one of his former clients,…
SEO for Innovative Products: Create Content Even With Low Search Volume
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4 min read
BOFU keywords are not that difficult to find, usually.
But what if you’re an early-stage startup with cutting-edge technology?…
How SEO Helped Supermetrics Grow to $50m ARR
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7 min read
Supermetrics just hit $50m ARR.
That's more than 5x since Edward Ford joined the team three years ago.…
Product-Led Content: 5 Steps to Create It
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7 min read
⚡New here? Check out our fast-growing library of SEO case studies.
Product-led content weaves your product into the narrative to…
How to Win Your Entire Niche in Search
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3 min read
Want to win your entire niche in search?
Everyone has that one topic or concept for which they most want…
4 Thought Leadership Frameworks for SEO Content
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6 min read
📚Related read: Check out our deep dive into Animalz own content strategy.
Did you notice a couple of years ago…
The Secrets Behind Animalz Own Content Strategy
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5 min read
🎧Hear the full episode with Ryan Law and his thought leadership frameworks for SEO in our episode together.
Animalz.co…
How to Find Bottom-of-Funnel Keywords (with Modifier List)
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3 min read
⚡Generate 191 bottom-of-funnel keywords in under 3 minutes: We built you a FREE tool that auto-generates blog post titles tailored…
How to Get 2m Clicks in 16 Months in a Tough-to-Win Niche
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10 min read
I interviewed Ryan Darani several months ago, just after he shared this fantastic graph on LinkedIn.
⚡New here? Check out…
How To Write V Good Content When You're Not An Expert
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5 min read
This past week I began writing an article on upselling.
You may or may not have noticed, but I’m…
How Operto 4x Revenue in 12 Months With Foundation-Growth-Scale SEO Framework
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8 min read
In this article, you'll find the full strategy and the details of the Foundation-Growth-Scale SEO framework.
Three Core Elements of a SaaS SEO Strategy
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3 min read
Today, I'm going to break down the three core elements of a successful SaaS SEO strategy:
* The conversion…
5 Key Lessons From a 10-year SEO Career, By Kevin Indig
members
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7 min read
Reflecting on a 10-year career, Kevin Indig shares the lessons and stories from his time at Atlassian, Shopify, G2, and DailyMotion.
Welcome—come on in
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3 min read
A welcome note. Housekeeping. And the guest lineup this season. (Oh, and the update checklist)
How Topical Authority Helped Respona Grow 0 to ~100K Monthly Organic Visitors
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4 min read
Learn how George and his team grew SaaS startup, Respona to 100,000 monthly visitors leveraging the latest SEO techniques.
How to Use Jobs-to-Be-Done in SEO | Framework + Examples
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11 min read
Top SEOs use Jobs-to-be-Done to create the highest quality content for search engines. In this article, we look at the theory, practical steps, and examples from companies like Canva.
Three PR Backlink Building Tactics with Real-World Examples (With Fery Kaszoni)
paid
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7 min read
A rapid influx of authoritative backlinks could be the boost you need to 10x your search volume. PR is one technique every marketer can use to land 100s of backlinks over night.
How Peanut Grew from 0 to 2.3M Monthly Traffic in 12 Months
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7 min read
2.3M new visitors in under 12 months?! Here's exactly how Peanut did it.
What the Fxckkk?!
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2 min read
Hi you delightful human!
It's been a while hasn't it?
In fact, some of you receiving…
How Ahrefs Grew to 1.5M Monthly Visitors and Exploded Leads
paid
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5 min read
Tim Soulo teaches us the Ahrefs lead generation strategy. Copy this for consistent, passive revenue.
How to Create an Ebook that Drives +1,200 Organic Downloads in 1-2 Weeks
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5 min read
How to create an ebook that drives 1,000s of leads and how to turn them into revenue opportunities.
How Venngage Went From 0 to 3m Monthly Organic Traffic & 150k Monthly Sign-Ups
paid
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6 min read
How Venngage built millions of backlinks and 3 million in monthly traffic.
Two SEO Briefing Templates That Ensure Quality Content
members
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1 min read
Login below to get two killer SEO briefing templates to use with your freelance writers.
Capture In-Market Buyers With This Simple SEO Strategy
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3 min read
3% of your ideal customers are in-market buyers right now. They're ready to purchase and looking for products. Here's how to capture them.
10 SEO Tips to Ensure You Rank #1 And Drive Revenue
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7 min read
These 10 SEO tips are based on years of personal experience ranking high and driving high intent leads from search.
3 Ways To Get More Traffic From Existing Content
public
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5 min read
Updating content is often one of the lowest of low-hanging fruit. Boost traffic significantly in minutes.
Velocity SEO: Is Scaled Production #1 For SERP Dominance?
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6 min read
Many companies are scaling their SEO content production to more than 60 articles per month. Are velocity and scale and SEO's best friend?
Why You Need to Build a Media Department For Your Brand
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4 min read
Dave Gerhardt posted this almost exactly a year ago (original credit: Gary Vaynerchuk).
But he never talked much about how…
6 Ways to Boost Your Facebook Ads Click-Through Rate (CTR)
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2 min read
In Facebook Ads, click-through rate (CTR), the ratio of people who clicked on your ad to those who saw it,…
How to Start a Podcast Even If You're a Nobody
paid
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3 min read
How I started a podcast with nobody in my network and no real media skills.
How to Create an Inbound Lead Engine Your Sales Team Doesn't Hate
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1 min read
Dixa's inbound lead generation process—better than the rest.
How to Use Customer Calls to Create Content That Drives Revenue
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1 min read
Yaag walks us through Avoma's content strategy and his best practice tips for mapping content to results.
The Power of Events in B2B Marketing
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3 min read
This week, we catch up with Anthony Kennada, current Hopin CMO (ex-Gainsight; Front) on the power of events for building brand and generating demand.
How I Attract Big Name Clients With Content
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3 min read
Planable has clients like Social Chain and the United Nations. In this episode, we find out how they create content that serves the customer and wins consideration.
How I Grew AWW App (acquired by Miro) to 1.5m MAU
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1 min read
AWW App just combined forces with Miro. In this episode, we focus on how AWW App got a unique SEO advantage that helped them rank #1 for highly competitive keywords.
![How to Grow From 0 to 530,000 Monthly Organic Visitors in 17 months [By Nick Jordan]](/content/images/size/w300/2022/02/Copy-of-HTF-Cover-Template--1-.png)
How to Grow From 0 to 530,000 Monthly Organic Visitors in 17 months [By Nick Jordan]
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2 min read
In this talk with Nick Jordan of Content Distribution, we take a look at how he scales content production to help companies quickly dominate search engines.
How to Start a Successful Marketing Agency
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3 min read
Funky Marketing started in 2019 and they closed 33 deals in 2020 alone. If you want to replicate his success on one of your projects, startups or marketing campaigns, this is a must-watch episode.
How to Get 1,200+ Organic eBook Downloads With This Strategy
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1 min read
You'll learn how Juro creates content that is designed to reach thousands of prospects.
How to Drive Growth With SEO Content
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1 min read
Strip away the bullshit and focus on the fundamentals. That's how Tim Soulo from Ahrefs built their extremely successful content marketing strategy.
How to Get 15,000 Webinar Attendees for <£1,000
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1 min read
Andy and I talk about all things lead generation and funnel optimisation in his role as CMO at LeadFeeder.
How to Write Copy Like a Pro
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1 min read
5 stellar pieces of advice for aspiring copywriters and 5 more unique marketing lessons from Eddie Schleyner.
How to Run An Award-Winning Facebook Advertising Campaign
public
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1 min read
We take a look at a social advertising campaign for Degs & Sal that increased orders by 278%, increased ROAS by 130%, and won a crystal award.
How to Decide Your First 30-60-120 Days of Content Strategy
public
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1 min read
In this interview, I chat to content strategy expert, Kris Hughes, about how you should get started with value-driving content.
How to Build a News & Entertainment Website From Zero to Viral
public
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1 min read
This episode focuses on Michael’s work building Urban Matter. He grew it to a large following and high volumes of monthly traffic through SEO, PPC campaigns, and viral marketing
How to Run a Successful Channel Marketing Campaign
members
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4 min read
We dig into the detail behind Lev's successful brand awareness campaign: All you need is Lev. And learn how Lev became top of mind for their channel partners.
How to Build an Email Waitlist (18,000 Pre-Launch Email List)
members
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4 min read
I caught up with Rand Fishkin on how he built an 18,000 person strong email waiting list to launch SparkToro. We also chatted about the future of marketing: skills & untapped opportunities.
How Venngage Built 3 million Monthly Organic Visitors
public
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1 min read
This week's interview deep dives into how Venngage gets 1.5 million organic visitors per month
How to put a B2B podcast at the heart of your content engine
public
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2 min read
Learn what makes a B2B podcast great and how you should can put your podcast at the centre of your content marketing strategy.
How to Build an Influential Brand on LinkedIn
paid
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5 min read
This interview's almost too valuable to share. From 0 followers to being one of the most influential brands on LinkedIn in six months, and here's how.
How to Do Awesome ABM
public
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2 min read
This week's interview is with Stephanie Cox who reveals all on Lumavate's ABM strategy. Here's 8 stages of personalised outbound to convert clients.
How to Stand the F*ck Out
public
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1 min read
This week I interview Louis Grenier about radical differentiation. A positioning tactic for winning mental availability and new customers as an early-stage company.
How to Grow a Large Business YouTube Channel (550K Subscribers and +20K Monthly Growth)
public
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1 min read
Todd Clouser share's his four-step process for building an engaging business YouTube channel. Start to finish tips.
How to Grow and Maintain 175,000 Weekly Active Users
public
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3 min read
We chat about PR strategy, appearing on Dragon's Den, dealing with churn and creating 'Wow' factor customer experiences.
How to Get 30K Organic Downloads and $2M Arr From One Ebook
public
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7 min read
This week I chatted to Ian Luck about the playbook he followed for his most successful marketing accolade. One report that changed the future of his company and created enough value to drive growth for going on 1.5 years now.
How to Use Augmented Reality in Marketing: Uses, Trends, and Adding Real Value
public
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3 min read
Augmented reality in marketing is booming. More and more brands are adding AR to their daily marketing mix and pushing beyond gimmicks to value-adding brand experiences. We catch up with AR expert, Paula Monteiro to learn the ins and outs of the industry.
How to Tell a Story and Stimulating the Human Senses.
public
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3 min read
Stories permeate our souls. That's what makes them so powerful in marketing. We interview Ariana, serial entrepreneur and expert in multisensory experiences, branding, and storytelling.
How to Establish an Effective Product Marketing Function
public
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4 min read
Devon O'Rourke teaches us why a lot of product marketing teams aren't living up to their full potential, and how you can avoid the costly mistakes.
How to Write Messaging That Resonates With Your Customer
public
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5 min read
We interview an expert in brand messaging to teach you how to improve your messaging, how to improve your website copy, and how to write messaging that resonates.
Innovative SEO: How to Improve Your SEO
public
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6 min read
Gareth Morgan, a marketing industry veteran, reveals his expert guide to ranking highly in Google searches. Use these SEO techniques to rank highly in Google and generate valuable leads.
How to Enter a New Market (MJ Peter's B2B Strategy)
public
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4 min read
B2B marketing expert, MJ Peters, gives us an insight into her process for launching into a new customer segment. From research to marketing strategy optimisation.
How to Build a B2C Brand Strategy: Building Credibility and Getting Mission Focused
public
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4 min read
Pasta Evangelists has gone from strength to strength since their launch. We hear their story from day one through to being backed by the biggest names in retail.
How to Generate High-Quality Organic Leads on a Budget (Gaetano DiNardi)
public
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15 min read
Gaetano is a leading expert in demand gen. In this interview, we go through the best demand generation techniques for early-stage startups or freelancers, and look at how to ensure your leads are high quality.
How to Build a Compelling Brand with Consumer, Culture, Category, & Company
public
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15 min read
A compelling brand is built on 4 pillars: category, consumer, company, culture. But one of these is more important than the rest.
Chris Walker: Grow Your Organic Inbound Leads Through This New Approach to Content
public
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19 min read
Generating tons of leads to pass to your sales team is inefficient and useless. Marketers need to focus on high volume, buyer-led content and throw away the ineffective ebook strategy.
How to Win Business Partnerships That Grow Your Brand
public
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7 min read
Partnerships are a win-win way to increase brand awareness and improve your value proposition. Ali talks us through identifying valuable partners and how to win them.
How I Spent £100,000 on an Ad Campaign (And Why We Rebuilt Our Product Afterwards)
public
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9 min read
In this interview we go into the detail behind Spill's recent ad campaign that went out across London. We also take a look at the results which led the Spill team to rebuild their product from scratch.
How I Helped Reposition a Database Product That Went on to Make $1B in Revenue
public
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14 min read
Product positioning expert April Dunford uncovered insight that led to a HUGE product repositioning. She's since developed a 10-step process you have to learn.
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