Jake joined Typeform in June 2015 as employee #29.
In his first couple of weeks, they celebrated hitting $1M in annual revenue from 5,000 customers.
By the time he left just 3.5 years later?
- 10x the employees
- Grown to $13M in ARR
- Grown their SEO channel to $3M in yearly lifetime value revenue
In this week's SEO case study, we hear how a growth marketer scales SEO with:
- Product-led SEO techniques
- Retention-driven topic choices
- Growth modeling for search
- Processes designed to win
It's a good'n peeps.
Expect to learn:
⚡How Typeform selected and prioritized keywords to drive the most revenue growth (an example of product-led SEO in action)
⚡How Typeform built out their template library, ranking for 1,000s of bottom-of-funnel keywords.
⚡Typeforms unique backlink building technique that scaled them to 2.3M backlinks (and 93 domain rating)
⚡How to build an SEO growth model that makes sure your strategy prioritizes revenue (with template)
Typeform’s SEO Strategy: Building a $3M Annual Lifetime Revenue Channel
Typeform’s product was innovative.
They invented the one-question-at-a-time approach to surveying, and it quickly took off.
When Jake joined Typeform back in 2015, he was a performance marketer and Typeform had yet to implement SEO. His budget in his first month was €5K to make something happen.
Just 3.5 years later, he’d built Typeform’s SEO into a $3M a year channel and executed one of the most successful examples of product-led SEO I’ve ever seen.
His monthly budget? £500K.
“Traffic? I have no recollection, to be honest. We weren’t looking at traffic at all. We were super obsessed with sign-ups and customers. Some keywords drove more sign-ups, others more customers.”—Jake Stainer, Ex-Typeform Head of Growth, Founder @ Skale
- 30,000 non-branded organic signups (all signups from non-feature, pricing, and product pages)
- $3M a year in LTV (new customers x lifetime value)
- 50,000 paying customers
Let's dive in 👇