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49 posts
4 Stupidly Cool Niche Site Case Studies & Examples - SEO 2023
Articles Public SEO Case Studies

4 Stupidly Cool Niche Site Case Studies & Examples - SEO 2023

public – 6 min read
Niche websites are a great source of passive income. The biggest success stories rake up tens of thousands of dollars…
Mar 28, 2023
Ben Goodey Ben Goodey
8 Stupidly Successful SaaS SEO Case Studies - 2023 Strategies
Articles Public SEO Strategies

8 Stupidly Successful SaaS SEO Case Studies - 2023 Strategies

public – 10 min read
You may have solid SEO theoretical knowledge, but without knowing what’s really working in the SERPs, you cannot hope…
Mar 19, 2023
Ben Goodey Ben Goodey
3 Types of Research For Incredible Content Marketing
Public SEO Strategies SEO Podcast Interviews

3 Types of Research For Incredible Content Marketing

public – 2 min read
Last week, I hosted the very first How the F*ck webinar (and we sold out!) * Guest: George Chasiotis, Founder…
Mar 8, 2023
Ben Goodey Ben Goodey
Top Local SEO Tactics Podcast Episodes
Articles Public

Top Local SEO Tactics Podcast Episodes

public – 3 min read
The only way I like to learn SEO is by having a real expert pipe their knowledge into my brain.…
Jan 27, 2023
Ben Goodey Ben Goodey
How to Get SEO Clients (And Get Leads to Come to You)
SEO FAQs SEO Strategies Public

How to Get SEO Clients (And Get Leads to Come to You)

public – 14 min read
Getting new SEO clients is tough. Building a steady pipeline of prospective leads is even tougher. When you've just gone…
Jan 3, 2023
Ben Goodey Ben Goodey
AI in SEO: How Long Does it Take to Overcome AI Content Detection?
SEO Strategies Articles Public

AI in SEO: How Long Does it Take to Overcome AI Content Detection?

public – 8 min read
I used ChatGPT to write a 1,500-word blog post on the keyword "animals that eat plants" and got it…
Dec 11, 2022
Ben Goodey Ben Goodey
Which SEO Content Should I Start With?
Public SEO Strategies SEO FAQs

Which SEO Content Should I Start With?

public – 5 min read
Welcome to the very first in the series of Listeners Questions. This week's question is: "Which SEO content should I…
Dec 9, 2022
Ben Goodey Ben Goodey
SEO for Innovative Products: Create Content Even With Low Search Volume
Public Articles SEO Strategies

SEO for Innovative Products: Create Content Even With Low Search Volume

public – 4 min read
BOFU keywords are not that difficult to find, usually. But what if you’re an early-stage startup with cutting-edge technology?…
Nov 15, 2022
Ben Goodey Ben Goodey
How To Write V Good Content When You're Not An Expert
Articles Public SEO Strategies

How To Write V Good Content When You're Not An Expert

public – 5 min read
This past week I began writing an article on upselling. You may or may not have noticed, but I’m…
Oct 22, 2022
Ben Goodey Ben Goodey
Three Core Elements of a SaaS SEO Strategy
Public Articles SEO Strategies

Three Core Elements of a SaaS SEO Strategy

public – 3 min read
Today, I'm going to break down the three core elements of a successful SaaS SEO strategy: * The conversion hub * The…
Oct 16, 2022
Ben Goodey Ben Goodey
How to use Jobs-to-be-Done in SEO to create 10x more useful content
SEO Strategies Articles SEO Case Studies

How to use Jobs-to-be-Done in SEO to create 10x more useful content

public – 11 min read
Top SEOs use Jobs-to-be-Done to create the highest quality content for search engines. In this article, we look at the theory, practical steps, and examples from companies like Canva.
Oct 5, 2022
Ben Goodey Ben Goodey
What the Fxckkk?!
Public

What the Fxckkk?!

public – 2 min read
Hi you delightful human! It's been a while hasn't it? In fact, some of you receiving this email probably forgot…
Sep 20, 2022
Ben Goodey Ben Goodey
Capture In-Market Buyers With This Simple SEO Strategy
Articles SEO Strategies Public

Capture In-Market Buyers With This Simple SEO Strategy

public – 3 min read
3% of your ideal customers are in-market buyers right now. They're ready to purchase and looking for products. Here's how to capture them.
Jan 14, 2022
Ben Goodey Ben Goodey
10 SEO Tips to Ensure You Rank #1 And Drive Revenue
Articles SEO Strategies Public

10 SEO Tips to Ensure You Rank #1 And Drive Revenue

public – 7 min read
These 10 SEO tips are based on years of personal experience ranking high and driving high intent leads from search.
Jan 14, 2022
Ben Goodey Ben Goodey
Why You Need to Build a Media Department For Your Brand
Articles Public

Why You Need to Build a Media Department For Your Brand

public – 4 min read
Dave Gerhardt posted this almost exactly a year ago (original credit: Gary Vaynerchuk). But he never talked much about how…
Jan 14, 2022
Ben Goodey Ben Goodey
6 Ways to Boost Your Facebook Ads Click-Through Rate (CTR)
Articles Public

6 Ways to Boost Your Facebook Ads Click-Through Rate (CTR)

public – 2 min read
In Facebook Ads, click-through rate (CTR), the ratio of people who clicked on your ad to those who saw it,…
Jan 14, 2022
Ben Goodey Ben Goodey
How to Create an Inbound Lead Engine Your Sales Team Doesn't Hate
All Interviews Public

How to Create an Inbound Lead Engine Your Sales Team Doesn't Hate

public – 1 min read
Dixa's inbound lead generation process—better than the rest.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Use Customer Calls to Create Content That Drives Revenue
All Interviews Public

How to Use Customer Calls to Create Content That Drives Revenue

public – 1 min read
Yaag walks us through Avoma's content strategy and his best practice tips for mapping content to results.
Jan 14, 2022
Ben Goodey Ben Goodey
The Power of Events in B2B Marketing
All Interviews Public

The Power of Events in B2B Marketing

public – 3 min read
This week, we catch up with Anthony Kennada, current Hopin CMO (ex-Gainsight; Front) on the power of events for building brand and generating demand.
Jan 14, 2022
Ben Goodey Ben Goodey
How I Attract Big Name Clients With Content
All Interviews Public

How I Attract Big Name Clients With Content

public – 3 min read
Planable has clients like Social Chain and the United Nations. In this episode, we find out how they create content that serves the customer and wins consideration.
Jan 14, 2022
Ben Goodey Ben Goodey
How I Grew AWW App (acquired by Miro) to 1.5m MAU
All Interviews Public

How I Grew AWW App (acquired by Miro) to 1.5m MAU

public – 1 min read
AWW App just combined forces with Miro. In this episode, we focus on how AWW App got a unique SEO advantage that helped them rank #1 for highly competitive keywords.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Grow From 0 to 530,000 Monthly Organic Visitors in 17 months [By Nick Jordan]
All Interviews Public SEO Case Studies

How to Grow From 0 to 530,000 Monthly Organic Visitors in 17 months [By Nick Jordan]

public – 2 min read
In this talk with Nick Jordan of Content Distribution, we take a look at how he scales content production to help companies quickly dominate search engines.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Start a Successful Marketing Agency
All Interviews Public

How to Start a Successful Marketing Agency

public – 3 min read
Funky Marketing started in 2019 and they closed 33 deals in 2020 alone.‍ If you want to replicate his success on one of your projects, startups or marketing campaigns, this is a must-watch episode.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Get 1,200+ Organic eBook Downloads With This Strategy
All Interviews Public

How to Get 1,200+ Organic eBook Downloads With This Strategy

public – 1 min read
You'll learn how Juro creates content that is designed to reach thousands of prospects.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Drive Growth With SEO Content
All Interviews Public

How to Drive Growth With SEO Content

public – 1 min read
Strip away the bullshit and focus on the fundamentals. That's how Tim Soulo from Ahrefs built their extremely successful content marketing strategy.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Get 15,000 Webinar Attendees for <£1,000
All Interviews Public

How to Get 15,000 Webinar Attendees for <£1,000

public – 1 min read
Andy and I talk about all things lead generation and funnel optimisation in his role as CMO at LeadFeeder.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Write Copy Like a Pro
All Interviews Public

How to Write Copy Like a Pro

public – 1 min read
5 stellar pieces of advice for aspiring copywriters and 5 more unique marketing lessons from Eddie Schleyner.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Run An Award-Winning Facebook Advertising Campaign
All Interviews Public

How to Run An Award-Winning Facebook Advertising Campaign

public – 1 min read
We take a look at a social advertising campaign for Degs & Sal that increased orders by 278%, increased ROAS by 130%, and won a crystal award.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Decide Your First 30-60-120 Days of Content Strategy
All Interviews Public

How to Decide Your First 30-60-120 Days of Content Strategy

public – 1 min read
In this interview, I chat to content strategy expert, Kris Hughes, about how you should get started with value-driving content.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Build a News & Entertainment Website From Zero to Viral
All Interviews Public

How to Build a News & Entertainment Website From Zero to Viral

public – 1 min read
This episode focuses on Michael’s work building Urban Matter. He grew it to a large following and high volumes of monthly traffic through SEO, PPC campaigns, and viral marketing
Jan 14, 2022
Ben Goodey Ben Goodey
How Venngage Built 3 million Monthly Organic Visitors
All Interviews Public

How Venngage Built 3 million Monthly Organic Visitors

public – 1 min read
This week's interview deep dives into how Venngage gets 1.5 million organic visitors per month
Jan 14, 2022
Ben Goodey Ben Goodey
How to put a B2B podcast at the heart of your content engine
All Interviews Public

How to put a B2B podcast at the heart of your content engine

public – 2 min read
Learn what makes a B2B podcast great and how you should can put your podcast at the centre of your content marketing strategy.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Do Awesome ABM
All Interviews Articles Public

How to Do Awesome ABM

public – 2 min read
This week's interview is with Stephanie Cox who reveals all on Lumavate's ABM strategy. Here's 8 stages of personalised outbound to convert clients.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Stand the F*ck Out
All Interviews Public

How to Stand the F*ck Out

public – 1 min read
This week I interview Louis Grenier about radical differentiation. A positioning tactic for winning mental availability and new customers as an early-stage company.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Grow a Large Business YouTube Channel (550K Subscribers and +20K Monthly Growth)
All Interviews Public

How to Grow a Large Business YouTube Channel (550K Subscribers and +20K Monthly Growth)

public – 1 min read
Todd Clouser share's his four-step process for building an engaging business YouTube channel. Start to finish tips.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Grow and Maintain 175,000 Weekly Active Users
All Interviews Public

How to Grow and Maintain 175,000 Weekly Active Users

public – 3 min read
We chat about PR strategy, appearing on Dragon's Den, dealing with churn and creating 'Wow' factor customer experiences.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Get 30K Organic Downloads and $2M Arr From One Ebook
All Interviews Public SEO Case Studies

How to Get 30K Organic Downloads and $2M Arr From One Ebook

public – 7 min read
This week I chatted to Ian Luck about the playbook he followed for his most successful marketing accolade. One report that changed the future of his company and created enough value to drive growth for going on 1.5 years now.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Use Augmented Reality in Marketing: Uses, Trends, and Adding Real Value
All Interviews Public

How to Use Augmented Reality in Marketing: Uses, Trends, and Adding Real Value

public – 3 min read
Augmented reality in marketing is booming. More and more brands are adding AR to their daily marketing mix and pushing beyond gimmicks to value-adding brand experiences. We catch up with AR expert, Paula Monteiro to learn the ins and outs of the industry.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Tell a Story and Stimulating the Human Senses.
All Interviews Public

How to Tell a Story and Stimulating the Human Senses.

public – 3 min read
Stories permeate our souls. That's what makes them so powerful in marketing. We interview Ariana, serial entrepreneur and expert in multisensory experiences, branding, and storytelling.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Establish an Effective Product Marketing Function
All Interviews Public

How to Establish an Effective Product Marketing Function

public – 4 min read
Devon O'Rourke teaches us why a lot of product marketing teams aren't living up to their full potential, and how you can avoid the costly mistakes.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Write Messaging That Resonates With Your Customer
All Interviews Public Articles

How to Write Messaging That Resonates With Your Customer

public – 5 min read
We interview an expert in brand messaging to teach you how to improve your messaging, how to improve your website copy, and how to write messaging that resonates.
Jan 14, 2022
Ben Goodey Ben Goodey
Innovative SEO: How to Improve Your SEO
All Interviews Articles Public

Innovative SEO: How to Improve Your SEO

public – 6 min read
Gareth Morgan, a marketing industry veteran, reveals his expert guide to ranking highly in Google searches. Use these SEO techniques to rank highly in Google and generate valuable leads.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Enter a New Market (MJ Peter's B2B Strategy)
All Interviews Public

How to Enter a New Market (MJ Peter's B2B Strategy)

public – 4 min read
B2B marketing expert, MJ Peters, gives us an insight into her process for launching into a new customer segment. From research to marketing strategy optimisation.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Build a B2C Brand Strategy: Building Credibility and Getting Mission Focused
All Interviews Public

How to Build a B2C Brand Strategy: Building Credibility and Getting Mission Focused

public – 4 min read
Pasta Evangelists has gone from strength to strength since their launch. We hear their story from day one through to being backed by the biggest names in retail.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Generate High-Quality Organic Leads on a Budget (Gaetano DiNardi)
All Interviews Public SEO Case Studies

How to Generate High-Quality Organic Leads on a Budget (Gaetano DiNardi)

public – 15 min read
Gaetano is a leading expert in demand gen. In this interview, we go through the best demand generation techniques for early-stage startups or freelancers, and look at how to ensure your leads are high quality.
Jan 14, 2022
Ben Goodey Ben Goodey
Chris Walker: Grow Your Organic Inbound Leads Through This New Approach to Content
All Interviews Public

Chris Walker: Grow Your Organic Inbound Leads Through This New Approach to Content

public – 19 min read
Generating tons of leads to pass to your sales team is inefficient and useless. Marketers need to focus on high volume, buyer-led content and throw away the ineffective ebook strategy.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Win Business Partnerships That Grow Your Brand
All Interviews Public

How to Win Business Partnerships That Grow Your Brand

public – 7 min read
Partnerships are a win-win way to increase brand awareness and improve your value proposition. Ali talks us through identifying valuable partners and how to win them.
Dec 28, 2021
Ben Goodey Ben Goodey
How I Spent £100,000 on an Ad Campaign (And Why We Rebuilt Our Product Afterwards)
All Interviews Articles Public

How I Spent £100,000 on an Ad Campaign (And Why We Rebuilt Our Product Afterwards)

public – 9 min read
In this interview we go into the detail behind Spill's recent ad campaign that went out across London. We also take a look at the results which led the Spill team to rebuild their product from scratch.
Dec 27, 2021
Ben Goodey Ben Goodey
How I Helped Reposition a Database Product That Went on to Make $1B in Revenue
All Interviews Public Articles

How I Helped Reposition a Database Product That Went on to Make $1B in Revenue

public – 14 min read
Product positioning expert April Dunford uncovered insight that led to a HUGE product repositioning. She's since developed a 10-step process you have to learn.
Dec 26, 2021
Ben Goodey Ben Goodey

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