My biggest mistake
members
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4 min read
The story of How the F*ck. My journey building this community. And some mistakes made along the way.
What is a "Search Mindset"?
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2 min read
SEOs love talking about search intent, but I don't see ANYONE talking about "search mindset".
Top 10 SEO Tasks You Must Not Ignore
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3 min read
Hey friends,
If you want to rank well in SEO, there are just some tasks you should NOT ignore.
Here…
![9 Free SEO Tools [That Will Optimize Your Workflows]](/content/images/size/w300/2023/10/YouTube-Thumbnail-Template--57-.jpg)
9 Free SEO Tools [That Will Optimize Your Workflows]
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4 min read
Here are nine 100% free SEO tools from 2023. Improve your outcomes, and do it faster.
Not All Content Has to Be High-Intent
members
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3 min read
We often talk about “high-converting” content in the SEO world.
The advice tends to focus on commercial-intent keywords like:
* “Best…
How to Use AI to Prioritise 10,000+ Keywords
members
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7 min read
🔥Note: The weekly How the F*ck newsletter will be written by a guest author throughout August. This week, Tim…
SEO Best Practices | Q&A with Expert SEO, Zoe Ashbridge
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6 min read
I was so excited to welcome fellow Brit, Zoe Ashbridge, to the community today.
In the podcast, we throw questions…
How to Find & Win Trending Keywords in SEO
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6 min read
SEO is getting more competitive every day:
1. More brands are investing in it
2. Google keeps releasing traffic-eroding features…
5 Guest Blogging Best Practices (Be Unignorable & Win More "Juice")
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5 min read
I used to undervalue backlink building.
I saw people getting stratospheric results from content production alone and thought…backlinks must…
Google’s E-E-A-T: How to Demonstrate It
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5 min read
In December 2022, a new E was added to E-E-A-T.
The new “E” stands for experience. In Google’s announcement…
![+5 Niche Site Case Studies & Examples from 2023 [Real Interviews]](/content/images/size/w300/2023/03/Template-Cover-Image-SEO-Case-Study--26-.jpg)
+5 Niche Site Case Studies & Examples from 2023 [Real Interviews]
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7 min read
Niche websites are a great source of passive income. The biggest success stories rake up tens of thousands of dollars…
8 Stupidly Successful SaaS SEO Case Studies - 2023 Strategies
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10 min read
How does Hotjar consistently win the most difficult search terms?
How did monday.com get to 1M monthly visitors in…
3 Types of Research For Incredible Content Marketing
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2 min read
Last week, I hosted the very first How the F*ck webinar (and we sold out!)
* Guest: George Chasiotis, Founder…
Top Local SEO Tactics Podcast Episodes
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3 min read
The only way I like to learn SEO is by having a real expert pipe their knowledge into my brain.…
How to Get SEO Clients (Get Leads to Come to You)
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14 min read
Getting new SEO clients is tough. Building a steady pipeline of prospective leads is even tougher.
When you've just gone…
AI in SEO: How Long Does it Take to Overcome AI Content Detection?
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8 min read
I used ChatGPT to write a 1,500-word blog post on the keyword "animals that eat plants" and got it…
Which SEO Content Should I Start With?
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5 min read
Welcome to the very first in the series of Listeners Questions.
This week's question is: "Which SEO content should I…
SEO for Innovative Products: Create Content Even With Low Search Volume
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4 min read
BOFU keywords are not that difficult to find, usually.
But what if you’re an early-stage startup with cutting-edge technology?…
How To Write V Good Content When You're Not An Expert
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5 min read
This past week I began writing an article on upselling.
You may or may not have noticed, but I’m…
Three Core Elements of a SaaS SEO Strategy
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3 min read
Today, I'm going to break down the three core elements of a successful SaaS SEO strategy:
* The conversion hub
* The…
How to Use Jobs-to-Be-Done in SEO | Framework + Examples
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11 min read
Top SEOs use Jobs-to-be-Done to create the highest quality content for search engines. In this article, we look at the theory, practical steps, and examples from companies like Canva.
What the Fxckkk?!
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2 min read
Hi you delightful human!
It's been a while hasn't it?
In fact, some of you receiving this email probably forgot…
Capture In-Market Buyers With This Simple SEO Strategy
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3 min read
3% of your ideal customers are in-market buyers right now. They're ready to purchase and looking for products. Here's how to capture them.
10 SEO Tips to Ensure You Rank #1 And Drive Revenue
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7 min read
These 10 SEO tips are based on years of personal experience ranking high and driving high intent leads from search.
Why You Need to Build a Media Department For Your Brand
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4 min read
Dave Gerhardt posted this almost exactly a year ago (original credit: Gary Vaynerchuk).
But he never talked much about how…
6 Ways to Boost Your Facebook Ads Click-Through Rate (CTR)
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2 min read
In Facebook Ads, click-through rate (CTR), the ratio of people who clicked on your ad to those who saw it,…
How to Create an Inbound Lead Engine Your Sales Team Doesn't Hate
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1 min read
Dixa's inbound lead generation process—better than the rest.
How to Use Customer Calls to Create Content That Drives Revenue
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1 min read
Yaag walks us through Avoma's content strategy and his best practice tips for mapping content to results.
The Power of Events in B2B Marketing
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3 min read
This week, we catch up with Anthony Kennada, current Hopin CMO (ex-Gainsight; Front) on the power of events for building brand and generating demand.
How I Attract Big Name Clients With Content
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3 min read
Planable has clients like Social Chain and the United Nations. In this episode, we find out how they create content that serves the customer and wins consideration.
How I Grew AWW App (acquired by Miro) to 1.5m MAU
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1 min read
AWW App just combined forces with Miro. In this episode, we focus on how AWW App got a unique SEO advantage that helped them rank #1 for highly competitive keywords.
![How to Grow From 0 to 530,000 Monthly Organic Visitors in 17 months [By Nick Jordan]](/content/images/size/w300/2022/02/Copy-of-HTF-Cover-Template--1-.png)
How to Grow From 0 to 530,000 Monthly Organic Visitors in 17 months [By Nick Jordan]
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2 min read
In this talk with Nick Jordan of Content Distribution, we take a look at how he scales content production to help companies quickly dominate search engines.
How to Start a Successful Marketing Agency
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3 min read
Funky Marketing started in 2019 and they closed 33 deals in 2020 alone. If you want to replicate his success on one of your projects, startups or marketing campaigns, this is a must-watch episode.
How to Get 1,200+ Organic eBook Downloads With This Strategy
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1 min read
You'll learn how Juro creates content that is designed to reach thousands of prospects.
How to Drive Growth With SEO Content
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1 min read
Strip away the bullshit and focus on the fundamentals. That's how Tim Soulo from Ahrefs built their extremely successful content marketing strategy.
How to Get 15,000 Webinar Attendees for <£1,000
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1 min read
Andy and I talk about all things lead generation and funnel optimisation in his role as CMO at LeadFeeder.
How to Write Copy Like a Pro
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1 min read
5 stellar pieces of advice for aspiring copywriters and 5 more unique marketing lessons from Eddie Schleyner.
How to Run An Award-Winning Facebook Advertising Campaign
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1 min read
We take a look at a social advertising campaign for Degs & Sal that increased orders by 278%, increased ROAS by 130%, and won a crystal award.
How to Decide Your First 30-60-120 Days of Content Strategy
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1 min read
In this interview, I chat to content strategy expert, Kris Hughes, about how you should get started with value-driving content.
How to Build a News & Entertainment Website From Zero to Viral
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1 min read
This episode focuses on Michael’s work building Urban Matter. He grew it to a large following and high volumes of monthly traffic through SEO, PPC campaigns, and viral marketing
How Venngage Built 3 million Monthly Organic Visitors
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1 min read
This week's interview deep dives into how Venngage gets 1.5 million organic visitors per month
How to put a B2B podcast at the heart of your content engine
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2 min read
Learn what makes a B2B podcast great and how you should can put your podcast at the centre of your content marketing strategy.
How to Do Awesome ABM
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2 min read
This week's interview is with Stephanie Cox who reveals all on Lumavate's ABM strategy. Here's 8 stages of personalised outbound to convert clients.
How to Stand the F*ck Out
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1 min read
This week I interview Louis Grenier about radical differentiation. A positioning tactic for winning mental availability and new customers as an early-stage company.
How to Grow a Large Business YouTube Channel (550K Subscribers and +20K Monthly Growth)
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1 min read
Todd Clouser share's his four-step process for building an engaging business YouTube channel. Start to finish tips.
How to Grow and Maintain 175,000 Weekly Active Users
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3 min read
We chat about PR strategy, appearing on Dragon's Den, dealing with churn and creating 'Wow' factor customer experiences.
How to Get 30K Organic Downloads and $2M Arr From One Ebook
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7 min read
This week I chatted to Ian Luck about the playbook he followed for his most successful marketing accolade. One report that changed the future of his company and created enough value to drive growth for going on 1.5 years now.
How to Use Augmented Reality in Marketing: Uses, Trends, and Adding Real Value
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3 min read
Augmented reality in marketing is booming. More and more brands are adding AR to their daily marketing mix and pushing beyond gimmicks to value-adding brand experiences. We catch up with AR expert, Paula Monteiro to learn the ins and outs of the industry.
How to Tell a Story and Stimulating the Human Senses.
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3 min read
Stories permeate our souls. That's what makes them so powerful in marketing. We interview Ariana, serial entrepreneur and expert in multisensory experiences, branding, and storytelling.
How to Establish an Effective Product Marketing Function
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4 min read
Devon O'Rourke teaches us why a lot of product marketing teams aren't living up to their full potential, and how you can avoid the costly mistakes.