The story of How the F*ck. My journey building this community. And some mistakes made along the way.
Where all this started
Most people won't know this, but when I started How the F*ck it was simply my creative outlet.
At the time, I worked in a tiny SaaS startup (just 3 people and I was there from day 1!).
But I wasn't empowered.
We were moving slowly. The product wasn't even ready yet.
My creative marketing wings were constantly being clipped by a boss who didn't believe in me (or marketing).
So...I started a podcast.
Finally, my own thing. Nobody can tell me what to do.
I can say "fuck" as much as I want. Even in the title. Because boring marketing is...well, boring.
I could have fun building a brand.
I could build a site in Webflow.
I could learn Adobe Illustrator.
I could practice writing.
And my side quest?
I suddenly had a reason to sit down each week for 1 hour with marketing industry legends and ask them anything I wanted...for free.
My first guest was the positioning expert April Dunford. Episode 3 was B2B marketing guru, Chris Walker.
Can u believe it?
My biggest lesson from this time: If I can do it? You can do it. And being a "doer" seriously opens doors.
How did this lead to freelancing (and the mistake)?
SEO is my passion area. And my "10,000 hours" area.