Articles - How the F*ck

High Converting Keywords: Find Yours & Learn to Craft an Enticing Offer

public – 9 min read

💡This article is based on a podcast interview with Jacob Clarke from NerdWallet. Listen to the full episode on the…

May 23, 2023

What is Topical Authority in SEO & 5 Case Studies

public – 12 min read

Google now notices if your website as a whole shows topical authority. So, guess what? * It’s no longer good…

May 9, 2023

Google’s E-E-A-T: How to Demonstrate It

public – 5 min read

In December 2022, a new E was added to E-E-A-T. The new “E” stands for experience. In Google’s announcement…

Apr 12, 2023

+5 Niche Site Case Studies & Examples from 2023 [Real Interviews]

public – 7 min read

Niche websites are a great source of passive income. The biggest success stories rake up tens of thousands of dollars…

Mar 28, 2023

8 Stupidly Successful SaaS SEO Case Studies - 2023 Strategies

public – 10 min read

How does Hotjar consistently win the most difficult search terms? How did monday.com get to 1M monthly visitors in…

Mar 19, 2023

Top Local SEO Tactics Podcast Episodes

public – 3 min read

The only way I like to learn SEO is by having a real expert pipe their knowledge into my brain.…

Jan 27, 2023

8 Best SEO Podcasts to Improve Your Search Strategy

public – 5 min read

Note: This article was written by AI as an experiment.

Jan 24, 2023

How to Get SEO Clients (Get Leads to Come to You)

public – 14 min read

Getting new SEO clients is tough. Building a steady pipeline of prospective leads is even tougher. When you've just gone…

Jan 3, 2023

AI in SEO: How Long Does it Take to Overcome AI Content Detection?

public – 8 min read

I used ChatGPT to write a 1,500-word blog post on the keyword "animals that eat plants" and got it…

Dec 11, 2022

Which SEO Content Should I Start With?

public – 5 min read

Welcome to the very first in the series of Listeners Questions. This week's question is: "Which SEO content should I…

Dec 9, 2022

SEO for Innovative Products: Create Content Even With Low Search Volume

public – 4 min read

BOFU keywords are not that difficult to find, usually. But what if you’re an early-stage startup with cutting-edge technology?…

Nov 15, 2022

Product-Led Content: 5 Steps to Create It

public – 7 min read

⚡New here? Check out our fast-growing library of SEO case studies. Product-led content weaves your product into the narrative to…

Nov 9, 2022

How to Win Your Entire Niche in Search

public – 3 min read

Want to win your entire niche in search? Everyone has that one topic or concept for which they most want…

Nov 2, 2022

4 Thought Leadership Frameworks for SEO Content

paid – 6 min read

📚Related read: Check out our deep dive into Animalz own content strategy. Did you notice a couple of years ago…

Nov 2, 2022

The Secrets Behind Animalz Own Content Strategy

paid – 5 min read

🎧Hear the full episode with Ryan Law and his thought leadership frameworks for SEO in our episode together. Animalz.co…

Nov 2, 2022

How to Find Bottom-of-Funnel Keywords (with Modifier List)

public – 3 min read

⚡Generate 191 bottom-of-funnel keywords in under 3 minutes: We built you a FREE tool that auto-generates blog post titles tailored…

Oct 27, 2022

How To Write V Good Content When You're Not An Expert

public – 5 min read

This past week I began writing an article on upselling. You may or may not have noticed, but I’m…

Oct 22, 2022

Three Core Elements of a SaaS SEO Strategy

public – 3 min read

Today, I'm going to break down the three core elements of a successful SaaS SEO strategy: * The conversion hub * The…

Oct 16, 2022

5 Key Lessons From a 10-year SEO Career, By Kevin Indig

members – 7 min read

Reflecting on a 10-year career, Kevin Indig shares the lessons and stories from his time at Atlassian, Shopify, G2, and DailyMotion.

Oct 12, 2022

How Topical Authority Helped Respona Grow 0 to ~100K Monthly Organic Visitors

paid – 4 min read

Learn how George and his team grew SaaS startup, Respona to 100,000 monthly visitors leveraging the latest SEO techniques.

Oct 5, 2022

How to Use Jobs to Be Done in SEO to Create Helpful Content

public – 11 min read

Top SEOs use Jobs-to-be-Done to create the highest quality content for search engines. In this article, we look at the theory, practical steps, and examples from companies like Canva.

Oct 5, 2022

How Ahrefs Grew to 1.5M Monthly Visitors and Exploded Leads

paid – 5 min read

Tim Soulo teaches us the Ahrefs lead generation strategy. Copy this for consistent, passive revenue.

Aug 29, 2022

How to Create an Ebook that Drives +1,200 Organic Downloads in 1-2 Weeks

paid – 5 min read

How to create an ebook that drives 1,000s of leads and how to turn them into revenue opportunities.

Aug 29, 2022

Capture In-Market Buyers With This Simple SEO Strategy

public – 3 min read

3% of your ideal customers are in-market buyers right now. They're ready to purchase and looking for products. Here's how to capture them.

Jan 14, 2022

10 SEO Tips to Ensure You Rank #1 And Drive Revenue

public – 7 min read

These 10 SEO tips are based on years of personal experience ranking high and driving high intent leads from search.

Jan 14, 2022

3 Ways To Get More Traffic From Existing Content

public – 5 min read

Updating content is often one of the lowest of low-hanging fruit. Boost traffic significantly in minutes.

Jan 14, 2022

Velocity SEO: Is Scaled Production #1 For SERP Dominance?

public – 6 min read

Many companies are scaling their SEO content production to more than 60 articles per month. Are velocity and scale and SEO's best friend?

Jan 14, 2022

Why You Need to Build a Media Department For Your Brand

public – 4 min read

Dave Gerhardt posted this almost exactly a year ago (original credit: Gary Vaynerchuk). But he never talked much about how…

Jan 14, 2022

6 Ways to Boost Your Facebook Ads Click-Through Rate (CTR)

public – 2 min read

In Facebook Ads, click-through rate (CTR), the ratio of people who clicked on your ad to those who saw it,…

Jan 14, 2022

How to Start a Podcast Even If You're a Nobody

paid – 3 min read

How I started a podcast with nobody in my network and no real media skills.

Jan 14, 2022

How to Build an Email Waitlist (18,000 Pre-Launch Email List)

members – 4 min read

I caught up with Rand Fishkin on how he built an 18,000 person strong email waiting list to launch SparkToro. We also chatted about the future of marketing: skills & untapped opportunities.

Jan 14, 2022

How to Do Awesome ABM

public – 2 min read

This week's interview is with Stephanie Cox who reveals all on Lumavate's ABM strategy. Here's 8 stages of personalised outbound to convert clients.

Jan 14, 2022

How to Write Messaging That Resonates With Your Customer

public – 5 min read

We interview an expert in brand messaging to teach you how to improve your messaging, how to improve your website copy, and how to write messaging that resonates.

Jan 14, 2022

Innovative SEO: How to Improve Your SEO

public – 6 min read

Gareth Morgan, a marketing industry veteran, reveals his expert guide to ranking highly in Google searches. Use these SEO techniques to rank highly in Google and generate valuable leads.

Jan 14, 2022

How to Build a Compelling Brand with Consumer, Culture, Category, & Company

public – 15 min read

A compelling brand is built on 4 pillars: category, consumer, company, culture. But one of these is more important than the rest.

Jan 14, 2022

How I Spent £100,000 on an Ad Campaign (And Why We Rebuilt Our Product Afterwards)

public – 9 min read

In this interview we go into the detail behind Spill's recent ad campaign that went out across London. We also take a look at the results which led the Spill team to rebuild their product from scratch.

Dec 27, 2021

How I Helped Reposition a Database Product That Went on to Make $1B in Revenue

public – 14 min read

Product positioning expert April Dunford uncovered insight that led to a HUGE product repositioning. She's since developed a 10-step process you have to learn.

Dec 26, 2021