Steal My Internal Link Audit Process (With Epic Template)
members
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4 min read
SEOs in my circle continuously whisper about the power of internal links.
“I know dude, huge jumps in traffic every…
Winning Budget: How monday.com Talk About the Value of SEO 💰💰
members
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6 min read
Hey friend,
monday.com is well-known for its explosive and unignorable advertising campaigns.
And yep, paid ads were their focus…
Not All Content Has to Be High-Intent
members
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3 min read
We often talk about “high-converting” content in the SEO world.
The advice tends to focus on commercial-intent keywords like:
* “Best…
How the F*ck to Convert Traffic
members
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3 min read
Hello Ben’s subscribers!
Please don’t unsubscribe from this edition. I really don’t want to annoy Ben.
He…
How to Build a Content Strategy That *Truly* Drives Pipeline (step-by-step)
members
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5 min read
🔥Note: The weekly How the F*ck newsletter will be written by a guest author throughout August. This week, Sara…
My #1 Tip for Hiring Great Writers
paid
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3 min read
🚀This is a newsletter for premium members of the How the F*ck community.
Someone wise once told me:
"If…
![How to Choose the Right Blogging Niche [That Makes You Money]](/content/images/size/w300/2023/08/choose-blogging-niche.png)
How to Choose the Right Blogging Niche [That Makes You Money]
members
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5 min read
🔥Note: The weekly How the F*ck newsletter will be written by a guest author throughout August. This week, Samantha…
3 Ways to Keep Content Quality High (Even at Scale)
paid
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4 min read
As you scale content, it's easy to let quality slip.
1-10 articles?
You diligently pour over the minutia. You make…
How to scale 50 → 100 articles/mo ⚠️
paid
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1 min read
Wanna scale your search traffic?
You need content.
The more content you create, the more opportunity you have to:
* Target…
Anatomy of a High-Converting Blog Post
members
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4 min read
This week, Benji Hyam from Grow & Convert shared his 6-steps to building a high-converting SEO strategy.
It was awesome.
I…
Content Refresh Checklist: How to Refresh Old SEO Content
members
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10 min read
Ah, ye old content refresh.
Pause content creation for a moment. We're revisiting your vast library and squeezing more juice…
Scaling Quality Content: 8 SEO Frameworks
members
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5 min read
If your SEO content fails to:
* Show earned secrets
* Encourage new ways of thinking
* Convey what makes your brand unique…
How to Find & Win Trending Keywords in SEO
public
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6 min read
SEO is getting more competitive every day:
1. More brands are investing in it
2. Google keeps releasing traffic-eroding features…
5 Guest Blogging Best Practices (Be Unignorable & Win More "Juice")
public
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5 min read
I used to undervalue backlink building.
I saw people getting stratospheric results from content production alone and thought…backlinks must…
High Converting Keywords: Find Yours & Learn to Craft an Enticing Offer
public
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9 min read
💡This article is based on a podcast interview with Jacob Clarke from NerdWallet. Listen to the full episode on the…
What is Topical Authority in SEO & 5 Case Studies
public
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12 min read
Google now notices if your website as a whole shows topical authority.
So, guess what?
* It’s no longer good…
Google’s E-E-A-T: How to Demonstrate It
public
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5 min read
In December 2022, a new E was added to E-E-A-T.
The new “E” stands for experience. In Google’s announcement…
![+5 Niche Site Case Studies & Examples from 2023 [Real Interviews]](/content/images/size/w300/2023/03/Template-Cover-Image-SEO-Case-Study--26-.jpg)
+5 Niche Site Case Studies & Examples from 2023 [Real Interviews]
public
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7 min read
Niche websites are a great source of passive income. The biggest success stories rake up tens of thousands of dollars…
8 Stupidly Successful SaaS SEO Case Studies - 2023 Strategies
public
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10 min read
How does Hotjar consistently win the most difficult search terms?
How did monday.com get to 1M monthly visitors in…
Top Local SEO Tactics Podcast Episodes
public
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3 min read
The only way I like to learn SEO is by having a real expert pipe their knowledge into my brain.…
8 Best SEO Podcasts to Improve Your Search Strategy
public
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5 min read
Note: This article was written by AI as an experiment.
How to Get SEO Clients (Get Leads to Come to You)
public
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14 min read
Getting new SEO clients is tough. Building a steady pipeline of prospective leads is even tougher.
When you've just gone…
AI in SEO: How Long Does it Take to Overcome AI Content Detection?
public
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8 min read
I used ChatGPT to write a 1,500-word blog post on the keyword "animals that eat plants" and got it…
Which SEO Content Should I Start With?
public
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5 min read
Welcome to the very first in the series of Listeners Questions.
This week's question is: "Which SEO content should I…
SEO for Innovative Products: Create Content Even With Low Search Volume
public
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4 min read
BOFU keywords are not that difficult to find, usually.
But what if you’re an early-stage startup with cutting-edge technology?…
Product-Led Content: 5 Steps to Create It
public
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7 min read
⚡New here? Check out our fast-growing library of SEO case studies.
Product-led content weaves your product into the narrative to…
How to Win Your Entire Niche in Search
public
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3 min read
Want to win your entire niche in search?
Everyone has that one topic or concept for which they most want…
4 Thought Leadership Frameworks for SEO Content
paid
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6 min read
📚Related read: Check out our deep dive into Animalz own content strategy.
Did you notice a couple of years ago…
The Secrets Behind Animalz Own Content Strategy
paid
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5 min read
🎧Hear the full episode with Ryan Law and his thought leadership frameworks for SEO in our episode together.
Animalz.co…
How to Find Bottom-of-Funnel Keywords (with Modifier List)
public
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3 min read
⚡Generate 191 bottom-of-funnel keywords in under 3 minutes: We built you a FREE tool that auto-generates blog post titles tailored…
How To Write V Good Content When You're Not An Expert
public
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5 min read
This past week I began writing an article on upselling.
You may or may not have noticed, but I’m…
Three Core Elements of a SaaS SEO Strategy
public
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3 min read
Today, I'm going to break down the three core elements of a successful SaaS SEO strategy:
* The conversion hub
* The…
5 Key Lessons From a 10-year SEO Career, By Kevin Indig
members
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7 min read
Reflecting on a 10-year career, Kevin Indig shares the lessons and stories from his time at Atlassian, Shopify, G2, and DailyMotion.
How Topical Authority Helped Respona Grow 0 to ~100K Monthly Organic Visitors
paid
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4 min read
Learn how George and his team grew SaaS startup, Respona to 100,000 monthly visitors leveraging the latest SEO techniques.
How to Use Jobs-to-Be-Done in SEO | Framework + Examples
public
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11 min read
Top SEOs use Jobs-to-be-Done to create the highest quality content for search engines. In this article, we look at the theory, practical steps, and examples from companies like Canva.
How Ahrefs Grew to 1.5M Monthly Visitors and Exploded Leads
paid
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5 min read
Tim Soulo teaches us the Ahrefs lead generation strategy. Copy this for consistent, passive revenue.
How to Create an Ebook that Drives +1,200 Organic Downloads in 1-2 Weeks
paid
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5 min read
How to create an ebook that drives 1,000s of leads and how to turn them into revenue opportunities.
Capture In-Market Buyers With This Simple SEO Strategy
public
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3 min read
3% of your ideal customers are in-market buyers right now. They're ready to purchase and looking for products. Here's how to capture them.
10 SEO Tips to Ensure You Rank #1 And Drive Revenue
public
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7 min read
These 10 SEO tips are based on years of personal experience ranking high and driving high intent leads from search.
3 Ways To Get More Traffic From Existing Content
public
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5 min read
Updating content is often one of the lowest of low-hanging fruit. Boost traffic significantly in minutes.
Velocity SEO: Is Scaled Production #1 For SERP Dominance?
public
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6 min read
Many companies are scaling their SEO content production to more than 60 articles per month. Are velocity and scale and SEO's best friend?
Why You Need to Build a Media Department For Your Brand
public
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4 min read
Dave Gerhardt posted this almost exactly a year ago (original credit: Gary Vaynerchuk).
But he never talked much about how…
6 Ways to Boost Your Facebook Ads Click-Through Rate (CTR)
public
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2 min read
In Facebook Ads, click-through rate (CTR), the ratio of people who clicked on your ad to those who saw it,…
How to Start a Podcast Even If You're a Nobody
paid
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3 min read
How I started a podcast with nobody in my network and no real media skills.
How to Build an Email Waitlist (18,000 Pre-Launch Email List)
members
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4 min read
I caught up with Rand Fishkin on how he built an 18,000 person strong email waiting list to launch SparkToro. We also chatted about the future of marketing: skills & untapped opportunities.
How to Do Awesome ABM
public
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2 min read
This week's interview is with Stephanie Cox who reveals all on Lumavate's ABM strategy. Here's 8 stages of personalised outbound to convert clients.
How to Write Messaging That Resonates With Your Customer
public
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5 min read
We interview an expert in brand messaging to teach you how to improve your messaging, how to improve your website copy, and how to write messaging that resonates.
Innovative SEO: How to Improve Your SEO
public
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6 min read
Gareth Morgan, a marketing industry veteran, reveals his expert guide to ranking highly in Google searches. Use these SEO techniques to rank highly in Google and generate valuable leads.
How to Build a Compelling Brand with Consumer, Culture, Category, & Company
public
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15 min read
A compelling brand is built on 4 pillars: category, consumer, company, culture. But one of these is more important than the rest.
How I Spent £100,000 on an Ad Campaign (And Why We Rebuilt Our Product Afterwards)
public
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9 min read
In this interview we go into the detail behind Spill's recent ad campaign that went out across London. We also take a look at the results which led the Spill team to rebuild their product from scratch.