As you scale content, it's easy to let quality slip.
You diligently pour over the minutia. You make sure each one meets your standards and has a sprinkling of love on the top.
- Weak introductions
- Unbranded angles
- Uninteresting titles
- Spelling mistakes
- Poor SEO
At scale, these things just slip through the net like water in a sieve.
Personally, I love putting real quotes and hard-to-find statistics in every article my team creates for clients.
They always give a feeling of originality, of "I learned something new here".
But to do it for 100 articles...
In this week's premium newsletter, I'm going to look at four ways I've found that keep 'quality' high despite the stupendous scale.
Even if you don't create 100s of articles each month, these tips should help you reduce the pressure on yourself.
The last thing we want is content quality to rely on you waking up on the right side of the bed today.