Not All Content Has to Be High-Intent

Sep 13, 2023 3 min read
Not All Content Has to Be High-Intent

We often talk about “high-converting” content in the SEO world.

The advice tends to focus on commercial-intent keywords like:

  • “Best marketing software”
  • “Top customer experience solutions”

And for sure, these opportunities are effective at driving hot leads.

But the truth is…for most industries and products, these opportunities are gonna be quickly exhausted.

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