SEOs in my circle continuously whisper about the power of internal links.
“I know dude, huge jumps in traffic every time we do a round of internal linking. People don’t talk about it enough.”—Larry Page, Maybe
When you’ve already got:
- Good content
- Good backlinks
Then crafting an internal linking strategy to pull the threads together should be hot on your agenda.
I’ve written about it twice before:
- 3 myths about internal linking that need to stop
- How to do internal linking properly (SOP) - Premium access only
And, in today’s newsletter, I want to take you guys one step further.
Below is my step-by-step guide (and template spreadsheet) for running an internal link audit that’s prioritized around revenue growth goals.