5 tools I'm using to measure & optimize both conversions and traffic.
The first step to improving conversions from your content? Measurement.
You need a baseline for all the metrics that ultimately lead a search user to become your customer:
Once you've established a baseline, you need to be able to track the impact of your improvements—to see if they actually helped or you just think they did.
In this week's newsletter, I'll walk you through my tracking & analytics tool stack and, importantly, how I'm using them to improve conversions.