How I Grew AWW App (acquired by Miro) to 1.5m MAU

Jan 14, 2022 1 min read
How I Grew AWW App (acquired by Miro) to 1.5m MAU

AWW App just combined forces with Miro. In this episode, we focus on how AWW App got a unique SEO advantage that helped them rank #1 for highly competitive keywords.

In this episode of the How the Fxck podcast, I chatted to Zvonimir Sabljić, founder of AWW App.

Zvonimir and his team built a powerfully engaging customer experience, which they leveraged to rank #1 in Google for some highly competitive keywords.

‍In this episode, you'll learn how they grew to 1.5 million monthly users, what marketing techniques they used, how they built a competitive advantage, and eventually sold to their biggest competitor, Miro.


‍00:00: Brief summary and intro to the podcast

‍01:00: Welcome

‍1:56: Discussion of SEO success on Google

‍1:43: How did SEO and Google help with the growth of AWW App

‍3:32: How customer experience helped with the success of AWW

‍4:26: Discussion of AWW’s customer experience principles

‍5:06: How simplicity can be used as a tool for success

‍5:55: Demonstration of how AWW works

‍10:23: How customer success and speed of engagement of AWW helped them have a low bounce rate

‍12:06: How does focusing on the user and prioritising their experience by giving them relative content help with ranking on Google

‍13:20: How many monthly active users is AWW attracting?

‍13:44: What are the main things you can rank on one page for?

‍15:00: How did Miro and AWW join forces?

‍15:30: At what point in AWW’s journey did they start to convert customers to paid?

‍17:40: How did AWW attract paid users?


Sign in or become a How the F*ck member to join the conversation.
Just enter your email below to get a log in link.

Great! Next, complete checkout for full access to How the F*ck.
Welcome back! You've successfully signed in.
You've successfully subscribed to How the F*ck.
Success! Your account is fully activated, you now have access to all content.
Success! Your billing info has been updated.
Your billing was not updated.