How to Convincingly Add Expert Insight into Content

Aug 2, 2023 3 min read
how to add expert insight to content
This week, Melissa Malec is taking over the How the F*ck newsletter show. Melissa is a killer content writer I work with. Not only does her content rank SO well for my clients, but it’s always filled with that special sparkle that resonates with readers and their pain points. Need a really dependable writer to add to your freelance squad? Melissa is your person.

A few weeks ago Ben shared eight scalable ways to source expert insights for content.

But sourcing insight and finding original research is only half the battle in creating credible, valuable, and effective content.

The other half is placing them convincingly into that content.

The last thing you want to do is paste ‘expertise’ in as an afterthought.

That might convince Google you’re delivering on EEAT but it won’t convince your reader.

And ultimately…they’re who matters.

If a reader is going to buy-in to you and eventually buy from you, they need to see your content as genuinely insightful.

It needs to persuade them you *actually* know what you’re talking about.

In this newsletter, I’ll show you how to convincingly embed expert insight into content, using two examples:

  1. How I embed quotes
  2. How I embed data and use it to back up ideas

Let’s dive in!

Read the full story

Sign up now to read the full story and get access to all members-only posts.

Already have an account? Sign in


Sign in or become a How the F*ck member to join the conversation.
Just enter your email below to get a log in link.

Great! Next, complete checkout for full access to How the F*ck.
Welcome back! You've successfully signed in.
You've successfully subscribed to How the F*ck.
Success! Your account is fully activated, you now have access to all content.
Success! Your billing info has been updated.
Your billing was not updated.