Animalz.co is my go-to resource for content marketing expertise.
They've become widely known as the foremost experts in content marketing through their stupidly high-quality, nuanced approach to thought leadership.
In my recent interview with their VP of Content, Ryan Law, I asked him about how Animalz themselves hit the nail on the head every time with their content.
He gave me a walkthrough of these points:
- Why Animalz chose thought leadership, not SEO-focused growth
- How to choose topics to write about
- How to sound like an expert
Read it below 👇