6-Steps to Building a High-Converting SEO Strategy

Jul 5, 2023 8 min read
high converting seo

This week, Benji Hyam from Grow & Convert joined the community to talk SEO.

His team builds high-converting SEO strategies for a host of incredible companies like:

  • Patreon
  • Aura
  • LeadFeeder
  • and Smartlook

In the case study below, we learn the 6-step strategy behind Cognitive FX's SEO engine, which now:

  • Drives 50% of all client consultations
  • Took them from 0 to 250,000 monthly organic visitors
  • Helped beat competitive sites like WebMD

Things You'll Learn

  • How & why Grow & Convert charges $10K for 3 SEO articles (SEO agency owners, there's some great advice here for you)
  • How to create a revenue-generating SEO strategy (from customer research to prioritizing keywords)
  • How to hire the best of the best writers (the extensive funnel used by G&C)
A huge shoutout to Olivia Seitz, Content Strategist at Grow & Convert who manages the Cognitive FX account.
Listen to my interview with Benji here. And here's a relevant supplementary read on choosing high-converting keywords.

Case Study Background

Cognitive FX is an innovative medical treatment center for people with Post-Concussion Syndrome (PCS).

Cognitive FX homepage

Most people don’t know they have PCS. It’s characterized by symptoms like constant headaches, depression, nausea, and many that occur long after a concussion has gone.

Until they reached out to the Grow & Convert team, CognitiveFx had been growing through doctor referrals and word of mouth from ex-patients.

But, their content & SEO strategy was going to be a challenge:

  1. Fierce competition: Sites like Healthline, CDC, and WebMD are SEO giants
  2. Difficult access: Treatment is done in person in only one location
  3. Unaware readers: most sufferers have never heard of PCS, they just know they’ve got a long-lasting headache

Despite the seemingly high barriers to success, Benji and his team grew Cognitive FX’s blog to 250,000 monthly visitors and their content strategy is now responsible for 50% of new consultations.

In this week’s SEO case study, we’ll find out exactly how the team at Grow & Convert did it.

6-Steps to Building a High-Converting SEO Strategy

Let's dive in.


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