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60 posts
How to Establish an Effective Product Marketing Function
All Interviews Public

How to Establish an Effective Product Marketing Function

public – 4 min read
Devon O'Rourke teaches us why a lot of product marketing teams aren't living up to their full potential, and how you can avoid the costly mistakes.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Write Messaging That Resonates With Your Customer
All Interviews Public Articles

How to Write Messaging That Resonates With Your Customer

public – 5 min read
We interview an expert in brand messaging to teach you how to improve your messaging, how to improve your website copy, and how to write messaging that resonates.
Jan 14, 2022
Ben Goodey Ben Goodey
Innovative SEO: How to Improve Your SEO
All Interviews Articles Public

Innovative SEO: How to Improve Your SEO

public – 6 min read
Gareth Morgan, a marketing industry veteran, reveals his expert guide to ranking highly in Google searches. Use these SEO techniques to rank highly in Google and generate valuable leads.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Enter a New Market (MJ Peter's B2B Strategy)
All Interviews Public

How to Enter a New Market (MJ Peter's B2B Strategy)

public – 4 min read
B2B marketing expert, MJ Peters, gives us an insight into her process for launching into a new customer segment. From research to marketing strategy optimisation.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Build a B2C Brand Strategy: Building Credibility and Getting Mission Focused
All Interviews Public

How to Build a B2C Brand Strategy: Building Credibility and Getting Mission Focused

public – 4 min read
Pasta Evangelists has gone from strength to strength since their launch. We hear their story from day one through to being backed by the biggest names in retail.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Generate High-Quality Organic Leads on a Budget (Gaetano DiNardi)
All Interviews Public SEO Case Studies

How to Generate High-Quality Organic Leads on a Budget (Gaetano DiNardi)

public – 15 min read
Gaetano is a leading expert in demand gen. In this interview, we go through the best demand generation techniques for early-stage startups or freelancers, and look at how to ensure your leads are high quality.
Jan 14, 2022
Ben Goodey Ben Goodey
Chris Walker: Grow Your Organic Inbound Leads Through This New Approach to Content
All Interviews Public

Chris Walker: Grow Your Organic Inbound Leads Through This New Approach to Content

public – 19 min read
Generating tons of leads to pass to your sales team is inefficient and useless. Marketers need to focus on high volume, buyer-led content and throw away the ineffective ebook strategy.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Win Business Partnerships That Grow Your Brand
All Interviews Public

How to Win Business Partnerships That Grow Your Brand

public – 7 min read
Partnerships are a win-win way to increase brand awareness and improve your value proposition. Ali talks us through identifying valuable partners and how to win them.
Dec 28, 2021
Ben Goodey Ben Goodey
How I Spent £100,000 on an Ad Campaign (And Why We Rebuilt Our Product Afterwards)
All Interviews Articles Public

How I Spent £100,000 on an Ad Campaign (And Why We Rebuilt Our Product Afterwards)

public – 9 min read
In this interview we go into the detail behind Spill's recent ad campaign that went out across London. We also take a look at the results which led the Spill team to rebuild their product from scratch.
Dec 27, 2021
Ben Goodey Ben Goodey
How I Helped Reposition a Database Product That Went on to Make $1B in Revenue
All Interviews Public Articles

How I Helped Reposition a Database Product That Went on to Make $1B in Revenue

public – 14 min read
Product positioning expert April Dunford uncovered insight that led to a HUGE product repositioning. She's since developed a 10-step process you have to learn.
Dec 26, 2021
Ben Goodey Ben Goodey

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