In this article, we'll explore 6 agencies already offering generative engine optimization and AI SEO services as of January 2026.
This is an emerging field in digital marketing, so we recommend you choose an agency that's experimenting and innovating constantly. Those we chose below are showing clear signs of their skill in AI SEO.
What is AI SEO?
AI SEO, also known as GEO, LLM-O, AIO and various other acronyms, is about shifting your focus from optimizing purely for search engines like Google to optimizing for large language models (LLMs) like ChatGPT, Claude, Gemini, and Perplexity.
These models don’t rank content the same way Google does. Instead, they read, interpret, and generate answers based on patterns and associations in their training data or live web access.
To show up in their answers, your content needs to be LLM-readable and contextually strong.
That means:
1/ Make content easy for LLMs to read, interpret, and cite
LLMs pull from structured, high-confidence sources. They need content that’s clear, well-formatted, and consistent. Rambling blog posts with vague claims or clickbait-style headings get ignored. High-quality summaries, straightforward explanations, and entity-rich content get surfaced more often.
2/ Track brand mentions in AI-generated answers
LLMs don’t just show ranked links, they instead generate summaries and answers.
Being included means your brand or product must be recognized and contextually relevant.
You can track when and where your brand appears in ChatGPT, Claude, or Perplexity using prompt testing, search tools, or custom tracking workflows. This tells you if your content is actually working inside AI interfaces.
3/ Structure content for visibility in AI tools, not just Google
Google looks at backlinks, freshness, and technical SEO. LLMs look at clarity, relationships between entities, and semantic coherence. That’s why content built for GEO often uses:
- Clear headings and definitions
- Entity-based formatting (naming people, companies, tools, and categories directly)
- Short, direct explanations over keyword stuffing
Think like an explainer, not a search engine gamer.
4/ Use entity-rich, well-structured language
LLMs rely heavily on entities—names of people, products, companies, locations, etc.—and how they’re described and related. If your content clearly connects your brand to known categories or use cases, you increase the chance of being cited.
Who are the top AI SEO agencies in 2026?
Generative engine optimization (GEO) is an emerging field and things are moving fast. Here are the agencies that are ahead of the pack and have developed AI SEO and generative engine optimization services.
1. Spicy Margarita SEO - Best B2B AI SEO Agency for AI Visibility
Spicy Margarita is an SEO and content marketing agency with a clear point of view on AI search: generative systems aren’t replacing traditional search, they’re just changing where strong SEO shows up.
That perspective comes from their constant testing and experimentation with AI search tools, which has revealed a clear pattern:
AI systems amplify brands built on solid technical foundations, credible content, and real expertise across Google, ChatGPT, and everything in between.
As a result, AI SEO isn’t treated as a separate initiative or a short-term experiment. It’s woven into the same systems that already support discoverability, credibility, and demand.
Spicy Margarita works primarily with B2B companies, especially SaaS, tech, and service businesses that want to show up when high-intent buyers are actively researching solutions across search engines and AI tools.
Four reasons people choose Spicy Margarita:
Spicy Margarita focuses on bottom-of-funnel AI SEO that converts
Spicy Margarita deliberately concentrates its AI SEO work on queries and prompts that signal active buying intent, think comparisons, alternatives, evaluations, and “best for X” research.
This is because through ongoing analysis of LLM outputs, their team has observed that AI tools surface brands most predictably during evaluation-stage research, when users are comparing options and deciding who to trust.
As a result, their AI SEO efforts are designed to:
- Align content with evaluation-stage prompts AI systems frequently answer
- Ensure high-visibility pages are the ones buyers actually reference before converting
- Connect AI visibility directly to downstream lead and pipeline impact
Rather than treating visibility as a goal on its own, Spicy Margarita focuses on placing brands where visibility influences decisions, using AI as a discovery layer that supports real buying moments.
Spicy Margarita knows how to raise your visibility in generative AI tools
Spicy Margarita’s approach to GEO is grounded in direct observation of how large language models select, summarize, and cite sources in real outputs.
Instead of relying on assumptions or second-hand frameworks, their team continuously tests prompts across tools like ChatGPT and Perplexity to identify patterns in:
- Which content formats are cited
- How entities are described and referenced
- What structural elements increase repeat inclusion
That insight directly shapes how they apply generative engine optimization:
- Structuring content so AI systems can parse and reference it accurately
- Monitoring brand mentions across AI tools to identify gaps or drift
- Iterating content based on how models actually respond, not how they “should”
- Strengthening topical hubs that AI tools repeatedly draw from
Spicy Margarita is easy to work with and built to move quickly
Spicy Margarita works well with founders and lean marketing teams who want clear direction and steady progress without unnecessary complexity.
Because AI search behavior changes faster than traditional search, execution speed is a practical requirement, not a cultural preference.
Spicy Margarita’s operating model is designed to support this rapid iteration through:
- Clear priorities over multi-quarter roadmaps
- Direct access to decision-makers instead of layered approvals
- Short feedback loops between testing, insight, and implementation
This structure allows experiments to move into production quickly, and underperforming ideas to be adjusted or dropped without friction, an important advantage in a space where static strategies age fast.
Spicy Margarita is led by active practitioners in generative engine optimization
Founder Ben Goodey is one of the leading educators in the GEO space. He shares ongoing insights, experiments and strategy breakdowns with thousands of marketers on LinkedIn.
Examples of his work include:
The team is also experimenting constantly, turning real-world tests into repeatable frameworks and playbooks in the emerging space of AI SEO. They:
- Run weekly experiments on LLM behavior and brand prompts
- Use custom AI measurement tools to track visibility
- Publish real data on what works inside generative engines
- Bring those insights directly into client strategy
In short, Spicy Margarita is a top choice for those wanting to work with a team at the forefront of how search and AI are evolving.
2. Pace Generative
Pace Generative is a GEO agency launched in 2025, with a clear emphasis on accuracy, authority, and trust in AI-generated answers.
They work primarily with industries where being cited correctly matters, think healthcare, legal, finance, and education, and their approach reflects that.
Rather than leaning on generic AI content, Pace uses an SME-led content model, combining subject-matter expert interviews with custom GPT workflows. This allows them to scale content while protecting accuracy and brand credibility, which is critical especially in regulated or high-stakes categories.
Their AI SEO work typically includes:
- Question-led content mapped to real AI prompts
- Entity and structured data optimization to support citation
- Technical foundations like schema and site structure for AI readability
- Tracking brand mentions across AI tools such as ChatGPT and Perplexity
Pace also puts a strong emphasis on visibility reporting, offering dashboards that show where and how brands appear inside AI-generated answers.
One thing to be aware of is that Pace positions itself as a pure-play GEO agency. For some companies, that focus is exactly what they want. For others, especially B2B teams that still rely heavily on traditional SEO to drive pipeline, a partner that combines AI SEO with proven search fundamentals, like Spicy Margarita, may be a better long-term fit.
3. Omnius
Omnius is a Europe-based GEO agency that works almost exclusively with SaaS and fintech companies.
Like Spicy Margarita, Omnius doesn’t treat AI SEO as a standalone channel. Their position is that generative engine optimization is an added layer on top of strong SEO foundations, not a replacement for them. That belief is shaped by their 10+ years of experience in B2B SEO and ongoing AI search experimentation.
Where Omnius differentiates itself is how they apply that thinking. Their GEO work is strongly oriented toward technical SEO and site infrastructure, making sure AI systems can access, interpret, and reference content correctly at a structural level.
Their AI SEO efforts commonly include:
- AI crawler accessibility and Bing-focused optimization
- Custom schema and structured data across page types
- LLMs.txt files and AI-friendly site architecture
- Knowledge panel optimization and citation engineering
- Content restructuring for snippets, FAQs, comparisons, and zero-click answers
Omnious keeps its scope intentionally narrow, working only with SaaS and fintech companies and onboarding a limited number of clients each year. This allows for deeper integration, particularly on technical and architectural work.
Example clients include Payoneer, WorldFirst, TextCortex, Meniga, and other SaaS and fintech brands.
4. Flow Agency
Founded in 2018, Flow works mainly with B2B SaaS and professional services companies. AI and LLM optimization sit alongside their broader search work, including SEO and paid media.
Their AI SEO work focuses on:
- Question-driven content creation
- AI-optimized site structure
- Language alignment with AI models
- Strategic publishing
- Tracking AI-powered search performance
- Topic authority benchmarking
- GEO audits analyzing sources AI pulls from
Because Flow also runs paid search and paid social, including Google Ads, Bing Ads, and LinkedIn Ads, they’re set up to coordinate AI SEO alongside remarketing and full-funnel search campaigns.
For teams that want AI visibility to work in parallel with paid demand capture, having that handled by the same partner is a practical advantage.
Flow also emphasizes senior-level involvement, direct access to consultants, and a transparent way of working.
Similar to Spicy Margarita, their model avoids unnecessary layers and prioritizes close collaboration, which clients often describe as feeling like an extension of their internal team.
5. First Page Sage
First Page Sage is a long-established SEO and thought leadership agency that has expanded into GEO and AI SEO as generative search becomes part of how buyers research.
Founded by early SEO pioneer Evan Bailyn, the agency brings more than a decade of experience producing expert-led content for complex industries.
Their core strength lies in ghostwriting content that reads as if it were written by in-house subject matter experts, then connecting that content to conversion paths that generate qualified leads.
Their AI SEO and GEO work builds on that foundation, focusing on making authoritative content visible not just in Google results, but also in AI-driven research and answer tools.
Their AI SEO services include:
- Expert-led content structured to surface in AI-generated answers
- Thought leadership assets (research, forecasts, white papers) that reinforce authority signals AI systems rely on
- Aligning high-ranking content with conversion paths so AI visibility supports lead generation
- Strengthening off-site authority through references and citations AI tools commonly surface
While they serve both B2B and B2C brands, much of their work centers on complex products and services where trust and expertise matter.
However, because First Page Sage’s client base skews toward enterprise and mid-market companies, smaller teams may instead prefer a partner like Spicy Margarita that offers similar authority-building with closer day-to-day collaboration.
6. Avenue Z
Avenue Z approaches AI search from a very different angle than most GEO agencies.
Rather than starting with content mechanics or technical SEO, they come from the world of strategic communications, PR, and brand influence.
Their positioning is clear: AI platforms are becoming a new layer where reputation is formed, repeated, and reinforced, and brands need to actively shape how they appear there.
Their AI search work centers on understanding how brands are mentioned, summarized, and recommended across tools like ChatGPT, Perplexity, and Gemini, then aligning messaging, media signals, and content so those mentions are accurate and on-brand.
Their AI-focused work includes:
- Tracking AI share of voice and brand mentions across major AI platforms
- Identifying gaps, inaccuracies, or weak positioning in AI-generated answers
- Optimizing brand narratives so AI systems reference and describe companies correctly
- Securing high-authority media placements that reinforce credibility signals AI tools surface
Avenue Z is particularly active in fintech, emerging technology, crypto/blockchain, VC & private equity, B2B SaaS, health/healthtech, and consumer/eCommerce.
This makes them a strong fit for brands that see AI visibility as part of a broader reputation and communications strategy, rather than a standalone SEO initiative.
What should you look for in an AI SEO agency?
In our view, these are the most important attributes to look for in an AI SEO agency.
- They don't pretend they know it all
This industry is still emerging. It's experimental. Nobody has concrete methodology that is guaranteed to work for the long-term.
That said, there are things that clearly work now. They should have an evolving playbook of tactics to implement to get you to the top.
- They have a culture of testing and experimentation
Similar to a good SEO agency, the best GEO agencies will be always iterating and improving. They'll have a methodology that's proven to work - but will be adapting and refining it based on tests.
When vetting agencies, ask them: What tests are you running? What results are you seeing and how did you measure success?
- They're truly great at SEO and content writing
Any AI SEO agency should have first earned their stripes in traditional SEO.
Not only are the most effective techniques and methodology similar, but the mentality for ranking in LLMs and search engines is the same.
When vetting agencies, ask them about their SEO successes and how their approach is similar for GEO.
Who is the best overall AI SEO agency for B2B brands?
Spicy Margarita stands out as the best AI SEO agency for B2B brands.
Spicy Margarita has big successes with traditional SEO. That knowledge and skillset translate well to AI SEO, and they're proving it.
Spicy Margarita works with B2B services and B2B SaaS companies. They've created content for famous B2B companies like Gong and OpenAI. Despite that, they remain affordable and often work directly with small companies and founders who don't yet have a marketing team.
AI SEO Marketing | FAQs
How is AI SEO different from traditional SEO?
Traditional SEO mostly aims to rank pages in search results. AI SEO (often called GEO) aims to get your brand and content included in AI-generated answers across tools like Google’s AI features, ChatGPT Search, and Perplexity.
That changes what “winning” looks like:
- Traditional SEO: ranked links + clicks
- AI SEO: mentions, citations, and recommendations inside answers (sometimes with fewer clicks, sometimes with higher-intent clicks)
The fundamentals are still the same for both (helpful content, clear site structure, credibility), but AI SEO puts extra weight on entity signals (clear, consistent signals about who you are, what you do, and how your brand is referenced across the web) and content that’s easy to extract and cite.
Do AI SEO services help brands show up in ChatGPT and other AI tools?
Yes, but smart AI SEO isn’t a “flip-a-switch” channel that instantly places you in every AI answer.
AI-powered discovery is changing how people research products and services. Tools like ChatGPT Search (which uses live web search with citations) and Google’s AI experiences now surface synthesized answers that pull from multiple sources, not just a ranked list of links.
This doesn’t replace traditional SEO. But it does expand what visibility looks like. When AI summaries and answer layers appear, being included as a cited or referenced source becomes just as important as ranking on page one.
AI SEO increases the likelihood that your content is the kind these systems pull from. By improving clarity, structure, entity signals, and topical coverage, AI SEO work helps your pages show up more consistently when people ask comparison-driven or high-intent questions like “best X for Y.”
So, rather than guaranteeing instant inclusion, AI SEO improves the frequency, relevance, and quality of when your brand appears during research moments that influence buying decisions.
What types of companies benefit most from AI SEO?
AI SEO tends to pay off fastest for companies where buyers:
- ask complex questions
- compare options
- need trust and proof before they short-list vendors
That often includes B2B SaaS, B2B services, fintech, healthcare, and other categories where people research deeply before talking to sales.
It also helps when your product fits into “best X for Y” or “how do I choose…” queries, because those are exactly the moments when AI tools summarize options and recommend vendors.
Google has also said AI experiences are driving more complex queries and new kinds of questions, which favors brands that publish clear explanations and strong supporting content.
Can AI SEO drive leads and revenue, or is it just brand visibility?
It can drive leads, but not the same way as “rank #1 for a keyword.”
AI SEO often works like this:
- You get named or cited in AI answers during high-intent research
- You earn shortlist consideration faster
- You capture demand via supporting pages that convert (BOFU pages, comparison pages, landing pages, case studies)
So yes, there’s brand visibility involved, but the real upside comes when visibility connects to high-intent pages and clear next steps.
How long does it take to see results from AI SEO?
AI SEO timelines vary depending on your industry, competition, starting authority, and which AI systems you’re trying to appear in. Because this is still an emerging space, there isn’t a single, fixed timeline that applies to every business.
In general, some early signs of progress can appear within the first few weeks, particularly after improvements to content clarity, structure, and technical readiness. These early signals often show up in AI summaries or answer-style results before any noticeable changes in traditional rankings.
More consistent visibility, where AI tools reliably reference or include your brand for relevant queries, typically takes longer.
Like traditional SEO, this depends on building trust, authority, and clear topic coverage over time, which often unfolds over a period of months rather than weeks.
The key thing to understand is that AI SEO is still evolving. Models, interfaces, and ranking logic continue to change, so results tend to compound gradually as systems gain confidence in your content, rather than appearing all at once.
