8 awesome SEO content experience examples that serve search intent successfully, without being a boring 3,000-word blog post.
Last week I made a push for better content packaging. Complaining that packing content in 3,000 long-form blog posts is not user friendly and encouraging content strategists to push for more diversity in their content formats.
This week, I'm gonna show 8 awesome SEO content experience examples that serve search intent successfully, without being a boring 3,000-word blog post.
8 Engaging Content Examples & Experiences Beyond the Dreary 3,000-Word Blog Post
The 8 content examples:
- Can you eat shellfish in pregnancy?
- Marathon training plans
- Wise's currency converter pages
- Coolers wonderful, interactive colour palette generator
- Planable's new Instagram caption generators
- Alphabetimals kid-friendly, interactive education pages
- Red Bull's storytelling of Felix Baumgartner's space jump
- Storylane's interactive demo how-to guides
1. This expandable FAQ style page that gets 8,000+ traffic/month with just 400 words
Aptamil’s FAQ-style page answers the question, “Can you eat shellfish when you’re pregnant?” with short, sharp expandable boxes.
Many sites would write a long blog post on this, but Aptamil keeps it concise. They cover 14 questions in just 400 words.
The page ranks for 1,400 keywords, including #1 for several high-volume terms.
This approach works well for the user because if you search, “Can you eat prawns during pregnancy?” you get the whole shellfish topic instantly. They are also all questions you can answer in few words, so why not?
There’s no need to wade through 3,000 dull words. Short, sharp content wins the day.
2. This video-heavy page that answers key questions with an expert, earning 20K+ traffic/month
I really like this hub-and-spoke guide to marathon training plans. Okay this one is a little long-form, but it's kept fresh with custom designed and videos and cluster content that makes it 10x more useful.
They answer key FAQs with expert-led videos—a really great way to engage this particular audience, who's invested in their own health and wants expert advice.
The page also allows you to quickly jump to other pages personalized to your intended running time.
It’s incredibly well done and an expert example of a topic cluster. The guide ranks for 1,800 keywords and receives well over 20K traffic per month.
3. Wise's currency converter pages drives millions in monthly visitors
Wise's currency converter pages rank for 179,000 keywords, driving 10s of millions of visitors per month.
The same micro-product is reused across 100s of pages that rank for keywords like "USD to GBP" with a small tweak applied the countries and titles on the page.
This plugs directly into a live dataset on the mid-market exchange rate, so the page is always updated.
I'll show several of these kind of "tools" in this article. With very little on the page, they drive superior user experiences and rank extraordinarily well.
4. Coolors interactive color palette generator earns 2M traffic/mo
Coolors colour palette generator ranks for 44,000+ keywords, earning close to 2M monthly visitors.
They've used their tool to generate color palettes for every colour, and combined it with a voting mechanism to make sure the on-page content is fresh, engaging and up-to-date.
This is obviously an infinitely cooler, more engaging and more useful way to target keywords like "green color palette" than a blog post.
Explore the site yourself, they've got lots of little tools and pages beyond the colour palettes.
5. Planable's new Instagram caption generator has shot to success in a few months
Released only in July, Planable's new Instagram caption generator has shot to success.
If you look closely at the site, they've also launched a Facebook generator, reply to emails generator and several other micro-tools that are over-performing.
The technology behind each must be very similar, making these a scalable opportunity once the heavy initial lifting is complete.
Shoutout to How the F*ck community member Andreea for this win.
6. Alphabetimals engaging, interactive content for kids
I did a full case study on how the Alphabetimals site earns 300,000 in monthly traffic from just 87 pages, chasing keyword patterns and creating a unique experiences for kids.
This site way over-performs for the search terms "animals that begins with [letter]" and it deserves it.
My favourite thing? You can click on the letters to hear the animal noise behind it. Such a lovely way to serve this audience. Click here to play around.
7. Red Bull's scrollytelling of the stratos project
Have a scroll through Red Bull's retelling of Felix Baumgartner’s space jump.
It's packed with engaging elements, the creativity of how they decided to communicate the story is pretty stunning. This is the energy we want in 2025.
8. StoryLane's 250-word interactive tutorials
Storylane is using their own product (an interactive product demo platform) to drive 10s of thousands of traffic to tutorials on their site.
Instead of a long blog post, they've got super-short step-by-step articles supported by an interactive visual version. Check this page out, it earns about 4,000 monthly visitors in 250 words.
Other great examples
- Canva's template library
- NerdWallet's compound interest calculator
- Rotten Tomatoes movie voting and review system
- The Demon River by Hakai (I LOVE SCROLLYTELLING)
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