How to Write Proper FAQs

"What do you think about modeling FAQs after the 'People Also Asked' section on Google?"

For me, it's a firm no. Don't do this.

People have been doing this for years:

1. Write a blog
2. Create an FAQ section at the end
3. Add 3-4 PAA questions as the FAQs

The theory being your content will appear more relevant to Goog & answers may appear in PAA.

The reality:

~ Your content looks over-SEO'd

PAAs are often quite similar to each other. So I see people putting 3 of the SAME question.

To a human, this looks kinda dumb and screams "don't trust me".

~ It's an SEO-crazy move

We need to stop making content primarily for algorithms. Repetitive FAQs about obvious things IS that. F*ck Google, love your reader.

~ PAAs should already be addressed in your content

PAAs are a sign of search intent - what readers want to know. You should be addressing that in the core of your article, not AGAIN at the end.

Here's how to do a better blog post FAQ section that's helpful and original (and doesn't make you look dumb):

1. Get to know the audience and topic well
2. Figure out key worries and pitfalls to avoid
3. Look up the topic on Reddit, see what people ask
4. Ask Claude - "What FAQs might people have about this topic?"
5. Collect these sources together and choose the ones that will resonate most with your audience
6. Write genuinely interesting, thoughtful responses

To take this one step further, you could also monitor your FAQs via Microsoft Clarity and see which get read/clicked.

Then iterate.

But let's stop with the SEOd FAQs sections.

This is so 2023-2024:

1. What is marketing?
2. What is the concept of marketing?
3. How to explain marketing simply?
4. What is the main purpose of marketing?

I recently posted this topic on LinkedIn, here's what other people had to say:

SEO in 2025 is less optimization for algorithms, more optimization for humans.

—Benny