Hey friends,
Quick note this week to share some incredibly useful data.
Ever pitched on a platform like Featured, Haro, Help a B2B Writer or ProfNet?
The likes of Hubspot and Forbes use those sites to find experts to contribute a quote.
The logic for SEOs is pretty simple: give a great quote or piece of insight, earn free backlinks in return.
The problem?
Each journalist request can receive 100s of responses.
Standing out is a nightmare.
To the inexperienced, getting quoted and earning your backlink is a real challenge.
Most of your responses are likely:
- too long
- too vague
- too inexpert
- too common
- too late
Earlier this week, outreach expert Greg Heilers shared the answer to one big part of this puzzle (and it didn't get nearly the love it deserved on LinkedIn).
Question: How long is the perfect response/pitch to a journalist question?
Answer: From 654 backlink wins, the answer is...148.
Just 148 words on average is the ideal pitch length.
Here it is broken down by platform:
"Just give them what they ask for; nothing more, nothing less.😀"—Greg
Time to end the endless waffle, eh?
—Benny
