Hey Marketers 👋

Hey Marketers 👋

Ever seen a crazy marketing story like this?

  • 0 to 2 million monthly search traffic in 12 months
  • 0 to 50,000 LinkedIn followers in 6 months
  • 15,000 webinar attendees without paying
  • 30,000 organic eBook downloads in 1 year

As a startup marketer, I would look longingly at these stories ALL the time.

When you’ve got a limited time & big goals, fast organic growth like this is wildly exciting.

Yet so few of these stories came without a thorough ‘how-to’ guide attached.

As will be familiar to most startup marketers, between being the copywriter, content writer, video editor, social media specialist, resident designer, PPC pro and website builder....there's not much time to waste.

I wanted to become one of the best marketers out there and I had no patience.

I needed to know details like:

👉 How *exactly* did you achieve that? Start to finish.

👉 How did you get buy-in?

👉 Did it have an impact on revenue? Why?

👉 What was the secret sauce?

👉 What will make this strategy fail for me?

All the sorts of questions that are rarely answered.

How the F*ck exists to get answers

Our goal is to become THE go-to resource for startup marketers (and founders) looking to accelerate their company growth with organic strategies.

Each podcast episode asks a leading expert to share the details of their most successful organic growth strategies.

So marketers like you can save precious time and resources on the path to sustainable, repeatable growth.

What to Expect

When you subscribe to How the F*ck

Check out Season 2's lineup here.

Whatever the subscription you choose, you can expect all How the F*ck content to be experience-led, no bullshit, deep-dives into a startup growth strategy.

Each episode focuses on one really great result (e.g. How Venngage grew to 3m monthly visitors with a PR approach to link building).

Then each week that's supported by additional materials—like the strategy tear-down linked above or a bonus podcast episode where I detail a growth tactic.

In a nutshell:

Free Subscribers

  • Weekly expert podcast guests
  • Weekly newsletter with strategy tips

Premium Subscribers

  • Weekly expert guests
  • Weekly newsletter with strategy tips
  • Written strategy playbooks (the absolute best of the best in strategy guidance)
  • Bonus Q&A episodes (submit any questions)
  • Bonus strategy episodes

My Content Philosophy

Because all great content strategies need beliefs and values.

  • Kindness, accessibility, and inclusion are a priority. This is a safe space for everyone whatever your socio-economic background, race, gender, sexual preferences or neurodiversity status. Please know you're encouraged to be yourself here—if you're finding something is excluding you please drop me a line (anonymously or not) here.
  • You don't need to lie to make great content. Ie. I'm not gonna bullshit you because it sells better. You know what first springs to mind when I say this? All those times someone has said to me to use assertive language in my writing in order to be convincing—even when we aren't 100% sure. Well, let's be honest, there is no such thing as one-size-fits-all and I'm not gonna say "do X and you will succeed" because it simply isn't true.
  • If you haven't done it yourself, it needs to leverage experts. Everything I share here will be based on my own experience or will be a breakdown of a marketing expert who has been there and done that. No gurus. No shots in the dark. I'll only embellish if I've experimented with the same strategy myself.
  • I'm building this for you, not for me. This means please ask your questions, tell me what kind of content you want to see, and don't hesitate to share your feedback with me. Connect with me on LinkedIn and we can chat any time you want.

Sounds like something you might like?

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