Login below to get two killer SEO briefing templates to use with your freelance writers.
The quality of your SEO briefs is important.
Unless you have external (or internal) writers who know SEO well and are willing to go above and beyond, then they'll likely miss keywords and keyword variations that'd help accelerate your organic traffic growth.
They're also a golden opportunity to clarify the angle you want the article to address and any other content you want to be included.
Here are the two briefing spreadsheets I use with writers I work with. Feel free to make a copy:
On top of these two, I make absolutely sure that they have a fundamental understanding of what our product does; they've read our key pieces of thought leadership; they know who our ideal customer persona is; and they understand the brand vibes we aim to give off.
When initially onboarding a new writer it's important to see editing as a crucial time to teach all of the above. Go slow with those first few pieces.
P.S. Shoutout to my good friends at KYO Content Agency for the short briefing template. In our time working together we used that to save tons of time making long briefs, although some quality must be sacrificed.
