How to make SEO-friendly URLs (most websites still get this wrong)

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Your URLs have real implications for SEO.

Not only are the words in your URL a ranking factor.

But logical URLs also make a website easy to navigate.

Here is current best practice for creating SEO-friendly URLs →

Use https:// Protocol

https:// indicates a site is secure and encrypted. It has been a Google ranking factor since 2014.

You probably already use https://. To check, see if your pages has this little lock.

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Careful with subdomains

Subdomains are a short addition to your root domain. Most sites use the same subdomain for everything.

Subdomains can also be used to organize a site (e.g. a separate blog or help centre.).

Google has repeatedly said subdomains are fine to use.

But SEOs still tend to advise against it. Evidence has shown switching from subdomain to subdirectory boosts traffic.

Use .com Domains

For SEO it doesn't really matter.

Instead, the #1 consideration is user experience.

What will be most recognizable, trusted, and accessible for your audience?

Use Subdirectories

Use subdirectories to categorize your site and build logical clusters.

For eCommerce sites subdirectories should be used to give hierarchy.

For publishers subdirectories can silo topic clusters.

For topical content this works really well.

To have the most impact, set up your subdirectory as the "pillar" page or category.

Then add the sub-pages as "cluster" articles.

And finally add breadcrumbs to interlink the cluster.

Add keywords to URLs

Keywords in URLs show the user they're in the right place AND influence ranking.

But add them wisely.

What not to do:

URLs do not need to be:

Grammatically correct
Same as blog title

What to do:

That's pretty much all you need to know to make SEO-friendly URLs.

Here are some more examples:

SEO-friendly URL examples

Thanks for reading!

—Benny

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