Wanna scale your search traffic?
You need content.
The more content you create, the more opportunity you have to:
- Target keywords
- Capture traffic
- Convert visitors
Yet, increasing content production is a HUGE challenge.
More content = more moving parts.
⚠️ More costs.
⚠️ More people.
⚠️ More inefficiencies.
⚠️ More inconsistencies.
It's a fundamentally complicated problem.
So, let’s simplify it...
Let’s make the complicated, uncomplicated.
How?
With a little help from our friends in the management consulting world.
The Scale Equation
In this video, I'll walk you through the solution ↓
So, if you want to increase content production, you now have a bunch of levers to pull right in front of you:
More writers? Doable.
More production per writer? Doable.
Oh, it's all so manageable all of a sudden 💃.
I coined this top-line bit of maths as the 'Scale Equation' in my eBook (below).
I recommend going to your content operation, mapping out all the components, and adding your real data.
Then, analyze each one and ask, "How can this be optimized?"
...that's how you scale to 50 → 100 articles per month.
Use discount code "TODAY" to get 15% off my guide to scaling content here (it comes with 15+ templates, checklists, and SOPs, a POV guide for hiring writers, and many tips and tactics for scaling content).
Peace out,
Ben
