Think like a marketer: SEO as brand awareness and distribution
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2 min read
When it comes to growing a brand, there are two main levers that marketers try to pull:
1. Brand awareness…
How to make SEO-friendly URLs (most websites still get this wrong)
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4 min read
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Traffic without revenue is just vanity metrics.
Tired of SEO that gets eyeballs but no buyers? Spicy Margarita builds…
How to Write Proper FAQs
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3 min read
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More traffic isn’t the goal—more buyers are.
B2B SaaS brands like Surfshark and Pitch rank for high-intent…
Is now a good time to invest in SEO? 7 reasons I'm a yes
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3 min read
It's time to fight back against the SEO doomsdayers and Linkedin fluffluencers.
I've never seen so…
The age of originality
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3 min read
Teaching people "easy things" has fast become a commodity.
f* easy content - 3 techniques to make your next article stand out
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3 min read
Most content is 'easy' content:
* Easy to create
* Easy to ignore
* Easy to forget
It lacks depth. Never…
Does your SEO strategy fail to factor in change?
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1 min read
SEO is changing.
It's always been changing.
But now more than ever.
And it's undeniable.
You&…
Avoiding The Content Trap
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2 min read
"Just publish more content" is like throwing SEO spaghetti at the wall.
Sure, something might stick – but at…
Two Common SEO Mistakes (Search Intent Gone Wrong)
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3 min read
Before we started working together, a client of mine published 50+ low-quality SEO blog posts.
A handful gained some traction,…
Make More Money From Your SEO Strategy
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4 min read
Want your SEO strategy to make you more money?
There’s one big, not-so-simple, trick that can make yours:
* More…
Winning HARO links: How long is the PERFECT pitch?
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1 min read
Hey friends,
Quick note this week to share some incredibly useful data.
Ever pitched on a platform like Featured, Haro,…
Show Your Reader You Know Them - 3 Step Process for Making Reader's Fall in Love
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5 min read
Ever got a cold email in your inbox that was truly dreadful?
Who am I kidding; we all get them…
8 Real-World Content Experience Examples
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5 min read
8 awesome SEO content experience examples that serve search intent successfully, without being a boring 3,000-word blog post.
Why Blog Post Templates Kill Creativity and Better Ways to Compete for Attention in 2025
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5 min read
Most SEO content in 2024 is not packaged in a way that users are willing to consume.
My #1 Tip for Hiring Great Writers (Not Good, Great).
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2 min read
Great writers make or break your operations.
Good writers:
* Spend 10x more time on research
* Maintain high standards for content…
Increase Traffic by 20% With These 3 Exercises
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2 min read
Internal links are one of your greatest allies in SEO:
* They coach Google on the relationships between content.
* They help…
Three things I love about Adobe's SEO & blog design 🤤
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4 min read
Adobe is what you call a mega site.
80M in monthly traffic according to Ahrefs and I think the internet…
![Simple Yet Powerful SEO Tactic [+ an Insider Tip From Typeform]](/content/images/size/w300/2024/07/YouTube-Thumbnail-Template---2024-07-30T110551.112.png)
Simple Yet Powerful SEO Tactic [+ an Insider Tip From Typeform]
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3 min read
Internal links are still such a simple yet powerful part of SEO.
Plenty of studies show a positive correlation between…
Content Not Converting? Most People Miss These 4 Things.
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4 min read
You wrote an article that's not converting. Before you quit and move to the forest, try these 4 things.
Part 3: Three Signals of Poor Content (That You Can Outrank)
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3 min read
Low link building budget? Do this.
"Low Intent Match" Method (How I Ranked Above Hubspot)
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3 min read
This week, I want to teach you another method for finding low-competition keywords.
Sneaking up on Competitors ("Lowest DR in Top 5" Method)
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4 min read
I love working with brands who’ve underinvested in their SEO.
Want to Convert More Traffic? Make Them Feel.
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6 min read
10 tips ways to make your audience feel & convert.
7 Must-Read SEO Quotes About Driving Revenue Growth
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9 min read
In this week's newsletter, I've pulled 7 quotes from seriously successful SEO leaders who appeared on…
AI Overviews in SEO—Should You Freak Out?
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3 min read
AI Overviews in SEO—should you freak out? And how do you choose keywords now?
Google is finally releasing its…
How to Find the BEST Possible Writers for Your Budget
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5 min read
This one may surprise you:
It's not always true that the more you spend per article, the better…
How Preply Grew to 3.8M Traffic/Month in Just 3 Years
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9 min read
Preply, the online language tutoring company, absolutely exploded in organic search traffic over the past three years.
Since 2012, the…
How to Do Meaningful SEO Reporting | Tips & Tactics
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7 min read
Waste less time. Improve self-reporting. Automate more.
+50% revenue in Q1 thanks to SEO? 😵💫 Here’s how:
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7 min read
I got off the phone with a client yesterday with a biiiig smile on my face.
They had good news…
Make Your Content High Value With These 4 Sources of Unique Insight
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4 min read
Your blog is your brand communicating to your audience—and that should not be boring or basic.
Scaling Springly to 100 Articles/Month (And How My Approach Has Changed)
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4 min read
Hey friends,
I had the wonderful Trish Seidel on the podcast this week.
Trish was Growth Manager at Springly in…
SEO Content Tracking & Performance Template
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2 min read
This is my simple yet powerful Google Sheets Content Tracker.
3 Unignorable Pillars of Your Content Operation
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3 min read
Ever heard the phrase "take away one leg of a stool, and the whole thing collapses"?
It'…
5-Minute Experiment That Improved My Conversion Rate by 53%
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3 min read
Hey all,
Recently, I’ve been experimenting with ways to improve blog conversion rates for my clients.
As promised, whenever…
3 Things You Should Know About Your Audience (If You Want to Drive More Results)
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7 min read
The devil is in the deets.
How to Find Hidden High-Converting Keywords in Your Search Console Data
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4 min read
A quick weekend tactic to unlock more growth.
5 Critical Tools in My Content Analytics Tool Stack
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4 min read
5 tools I'm using to measure & optimize both conversions and traffic.
“Focus On Middle Funnel First!” Scaling ClickUp to 100K/Mo as a One-Man Content Team
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7 min read
“I try to take away as much editing from the start. Detailed briefs really help with that."
How to Generate Demand with SEO (Incl. 5 Case Studies)
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9 min read
How to win beyond your in-market buyers and build a compounding powerhouse of content.
Ultimate Design Checklist for SEO Content (Downloadable)
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1 min read
Downloadable access to three design in SEO checklists.
Should you use AI for SEO content?
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6 min read
7 thoughts on AI in SEO content creation and where I'm using it