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Ben Goodey

Ben Goodey

Hey! I'm the founder of How the F*ck. Contact me via LinkedIn ✌️
192 posts
3 Ways To Get More Traffic From Existing Content
Articles SEO Strategies

3 Ways To Get More Traffic From Existing Content

public – 5 min read
Updating content is often one of the lowest of low-hanging fruit. Boost traffic significantly in minutes.
Jan 14, 2022
Ben Goodey Ben Goodey
Velocity SEO: Is Scaled Production #1 For SERP Dominance?
Articles SEO Strategies Subscriber

Velocity SEO: Is Scaled Production #1 For SERP Dominance?

public – 6 min read
Many companies are scaling their SEO content production to more than 60 articles per month. Are velocity and scale and SEO's best friend?
Jan 14, 2022
Ben Goodey Ben Goodey
Why You Need to Build a Media Department For Your Brand
Articles Public

Why You Need to Build a Media Department For Your Brand

public – 4 min read
Dave Gerhardt posted this almost exactly a year ago (original credit: Gary Vaynerchuk). But he never talked much about how…
Jan 14, 2022
Ben Goodey Ben Goodey
6 Ways to Boost Your Facebook Ads Click-Through Rate (CTR)
Articles Public

6 Ways to Boost Your Facebook Ads Click-Through Rate (CTR)

public – 2 min read
In Facebook Ads, click-through rate (CTR), the ratio of people who clicked on your ad to those who saw it,…
Jan 14, 2022
Ben Goodey Ben Goodey
How to Start a Podcast Even If You're a Nobody
Articles Premium

How to Start a Podcast Even If You're a Nobody

members – 3 min read
How I started a podcast with nobody in my network and no real media skills.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Create an Inbound Lead Engine Your Sales Team Doesn't Hate
All Interviews Public

How to Create an Inbound Lead Engine Your Sales Team Doesn't Hate

public – 1 min read
Dixa's inbound lead generation process—better than the rest.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Use Customer Calls to Create Content That Drives Revenue
All Interviews Public

How to Use Customer Calls to Create Content That Drives Revenue

public – 1 min read
Yaag walks us through Avoma's content strategy and his best practice tips for mapping content to results.
Jan 14, 2022
Ben Goodey Ben Goodey
The Power of Events in B2B Marketing
All Interviews Public

The Power of Events in B2B Marketing

public – 3 min read
This week, we catch up with Anthony Kennada, current Hopin CMO (ex-Gainsight; Front) on the power of events for building brand and generating demand.
Jan 14, 2022
Ben Goodey Ben Goodey
How I Attract Big Name Clients With Content
All Interviews Public

How I Attract Big Name Clients With Content

public – 3 min read
Planable has clients like Social Chain and the United Nations. In this episode, we find out how they create content that serves the customer and wins consideration.
Jan 14, 2022
Ben Goodey Ben Goodey
How I Grew AWW App (acquired by Miro) to 1.5m MAU
All Interviews Public

How I Grew AWW App (acquired by Miro) to 1.5m MAU

public – 1 min read
AWW App just combined forces with Miro. In this episode, we focus on how AWW App got a unique SEO advantage that helped them rank #1 for highly competitive keywords.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Grow From 0 to 530,000 Monthly Organic Visitors in 17 months [By Nick Jordan]
All Interviews Public SEO Case Studies

How to Grow From 0 to 530,000 Monthly Organic Visitors in 17 months [By Nick Jordan]

public – 2 min read
In this talk with Nick Jordan of Content Distribution, we take a look at how he scales content production to help companies quickly dominate search engines.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Start a Successful Marketing Agency
All Interviews Public

How to Start a Successful Marketing Agency

public – 3 min read
Funky Marketing started in 2019 and they closed 33 deals in 2020 alone.‍ If you want to replicate his success on one of your projects, startups or marketing campaigns, this is a must-watch episode.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Get 1,200+ Organic eBook Downloads With This Strategy
All Interviews Public

How to Get 1,200+ Organic eBook Downloads With This Strategy

public – 1 min read
You'll learn how Juro creates content that is designed to reach thousands of prospects.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Drive Growth With SEO Content
All Interviews Public

How to Drive Growth With SEO Content

public – 1 min read
Strip away the bullshit and focus on the fundamentals. That's how Tim Soulo from Ahrefs built their extremely successful content marketing strategy.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Get 15,000 Webinar Attendees for <£1,000
All Interviews Public

How to Get 15,000 Webinar Attendees for <£1,000

public – 1 min read
Andy and I talk about all things lead generation and funnel optimisation in his role as CMO at LeadFeeder.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Write Copy Like a Pro
All Interviews Public

How to Write Copy Like a Pro

public – 1 min read
5 stellar pieces of advice for aspiring copywriters and 5 more unique marketing lessons from Eddie Schleyner.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Run An Award-Winning Facebook Advertising Campaign
All Interviews Public

How to Run An Award-Winning Facebook Advertising Campaign

public – 1 min read
We take a look at a social advertising campaign for Degs & Sal that increased orders by 278%, increased ROAS by 130%, and won a crystal award.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Decide Your First 30-60-120 Days of Content Strategy
All Interviews Public

How to Decide Your First 30-60-120 Days of Content Strategy

public – 1 min read
In this interview, I chat to content strategy expert, Kris Hughes, about how you should get started with value-driving content.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Build a News & Entertainment Website From Zero to Viral
All Interviews Public

How to Build a News & Entertainment Website From Zero to Viral

public – 1 min read
This episode focuses on Michael’s work building Urban Matter. He grew it to a large following and high volumes of monthly traffic through SEO, PPC campaigns, and viral marketing
Jan 14, 2022
Ben Goodey Ben Goodey
How to Run a Successful Channel Marketing Campaign
All Interviews Subscriber

How to Run a Successful Channel Marketing Campaign

members – 4 min read
We dig into the detail behind Lev's successful brand awareness campaign: All you need is Lev. And learn how Lev became top of mind for their channel partners.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Build an Email Waitlist (18,000 Pre-Launch Email List)
All Interviews Articles Subscriber

How to Build an Email Waitlist (18,000 Pre-Launch Email List)

members – 4 min read
I caught up with Rand Fishkin on how he built an 18,000 person strong email waiting list to launch SparkToro. We also chatted about the future of marketing: skills & untapped opportunities.
Jan 14, 2022
Ben Goodey Ben Goodey
How Venngage Built 3 million Monthly Organic Visitors
All Interviews Public

How Venngage Built 3 million Monthly Organic Visitors

public – 1 min read
This week's interview deep dives into how Venngage gets 1.5 million organic visitors per month
Jan 14, 2022
Ben Goodey Ben Goodey
How to put a B2B podcast at the heart of your content engine
All Interviews Public

How to put a B2B podcast at the heart of your content engine

public – 2 min read
Learn what makes a B2B podcast great and how you should can put your podcast at the centre of your content marketing strategy.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Build an Influential Brand on LinkedIn
All Interviews Premium

How to Build an Influential Brand on LinkedIn

members – 5 min read
This interview's almost too valuable to share. From 0 followers to being one of the most influential brands on LinkedIn in six months, and here's how.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Do Awesome ABM
All Interviews Articles Public

How to Do Awesome ABM

public – 2 min read
This week's interview is with Stephanie Cox who reveals all on Lumavate's ABM strategy. Here's 8 stages of personalised outbound to convert clients.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Stand the F*ck Out
All Interviews Public

How to Stand the F*ck Out

public – 1 min read
This week I interview Louis Grenier about radical differentiation. A positioning tactic for winning mental availability and new customers as an early-stage company.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Grow a Large Business YouTube Channel (550K Subscribers and +20K Monthly Growth)
All Interviews Public

How to Grow a Large Business YouTube Channel (550K Subscribers and +20K Monthly Growth)

public – 1 min read
Todd Clouser share's his four-step process for building an engaging business YouTube channel. Start to finish tips.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Grow and Maintain 175,000 Weekly Active Users
All Interviews Public

How to Grow and Maintain 175,000 Weekly Active Users

public – 3 min read
We chat about PR strategy, appearing on Dragon's Den, dealing with churn and creating 'Wow' factor customer experiences.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Get 30K Organic Downloads and $2M Arr From One Ebook
All Interviews Public SEO Case Studies

How to Get 30K Organic Downloads and $2M Arr From One Ebook

public – 7 min read
This week I chatted to Ian Luck about the playbook he followed for his most successful marketing accolade. One report that changed the future of his company and created enough value to drive growth for going on 1.5 years now.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Use Augmented Reality in Marketing: Uses, Trends, and Adding Real Value
All Interviews Public

How to Use Augmented Reality in Marketing: Uses, Trends, and Adding Real Value

public – 3 min read
Augmented reality in marketing is booming. More and more brands are adding AR to their daily marketing mix and pushing beyond gimmicks to value-adding brand experiences. We catch up with AR expert, Paula Monteiro to learn the ins and outs of the industry.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Tell a Story and Stimulating the Human Senses.
All Interviews Public

How to Tell a Story and Stimulating the Human Senses.

public – 3 min read
Stories permeate our souls. That's what makes them so powerful in marketing. We interview Ariana, serial entrepreneur and expert in multisensory experiences, branding, and storytelling.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Establish an Effective Product Marketing Function
All Interviews Public

How to Establish an Effective Product Marketing Function

public – 4 min read
Devon O'Rourke teaches us why a lot of product marketing teams aren't living up to their full potential, and how you can avoid the costly mistakes.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Write Messaging That Resonates With Your Customer
All Interviews Public Articles

How to Write Messaging That Resonates With Your Customer

public – 5 min read
We interview an expert in brand messaging to teach you how to improve your messaging, how to improve your website copy, and how to write messaging that resonates.
Jan 14, 2022
Ben Goodey Ben Goodey
Innovative SEO: How to Improve Your SEO
All Interviews Articles Public

Innovative SEO: How to Improve Your SEO

public – 6 min read
Gareth Morgan, a marketing industry veteran, reveals his expert guide to ranking highly in Google searches. Use these SEO techniques to rank highly in Google and generate valuable leads.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Enter a New Market (MJ Peter's B2B Strategy)
All Interviews Public

How to Enter a New Market (MJ Peter's B2B Strategy)

public – 4 min read
B2B marketing expert, MJ Peters, gives us an insight into her process for launching into a new customer segment. From research to marketing strategy optimisation.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Build a B2C Brand Strategy: Building Credibility and Getting Mission Focused
All Interviews Public

How to Build a B2C Brand Strategy: Building Credibility and Getting Mission Focused

public – 4 min read
Pasta Evangelists has gone from strength to strength since their launch. We hear their story from day one through to being backed by the biggest names in retail.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Generate High-Quality Organic Leads on a Budget (Gaetano DiNardi)
All Interviews Public SEO Case Studies

How to Generate High-Quality Organic Leads on a Budget (Gaetano DiNardi)

public – 15 min read
Gaetano is a leading expert in demand gen. In this interview, we go through the best demand generation techniques for early-stage startups or freelancers, and look at how to ensure your leads are high quality.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Build a Compelling Brand with Consumer, Culture, Category, & Company
Articles All Interviews

How to Build a Compelling Brand with Consumer, Culture, Category, & Company

public – 15 min read
A compelling brand is built on 4 pillars: category, consumer, company, culture. But one of these is more important than the rest.
Jan 14, 2022
Ben Goodey Ben Goodey
Chris Walker: Grow Your Organic Inbound Leads Through This New Approach to Content
All Interviews Public

Chris Walker: Grow Your Organic Inbound Leads Through This New Approach to Content

public – 19 min read
Generating tons of leads to pass to your sales team is inefficient and useless. Marketers need to focus on high volume, buyer-led content and throw away the ineffective ebook strategy.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Win Business Partnerships That Grow Your Brand
All Interviews Public

How to Win Business Partnerships That Grow Your Brand

public – 7 min read
Partnerships are a win-win way to increase brand awareness and improve your value proposition. Ali talks us through identifying valuable partners and how to win them.
Dec 28, 2021
Ben Goodey Ben Goodey
How I Spent £100,000 on an Ad Campaign (And Why We Rebuilt Our Product Afterwards)
All Interviews Articles Public

How I Spent £100,000 on an Ad Campaign (And Why We Rebuilt Our Product Afterwards)

public – 9 min read
In this interview we go into the detail behind Spill's recent ad campaign that went out across London. We also take a look at the results which led the Spill team to rebuild their product from scratch.
Dec 27, 2021
Ben Goodey Ben Goodey
How I Helped Reposition a Database Product That Went on to Make $1B in Revenue
All Interviews Public Articles

How I Helped Reposition a Database Product That Went on to Make $1B in Revenue

public – 14 min read
Product positioning expert April Dunford uncovered insight that led to a HUGE product repositioning. She's since developed a 10-step process you have to learn.
Dec 26, 2021
Ben Goodey Ben Goodey

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