Ben Goodey - How the F*ck (Page 4)

How to Use Jobs-to-Be-Done in SEO | Framework + Examples

public – 11 min read

Top SEOs use Jobs-to-be-Done to create the highest quality content for search engines. In this article, we look at the theory, practical steps, and examples from companies like Canva.

Oct 5, 2022

Three PR Backlink Building Tactics with Real-World Examples (With Fery Kaszoni)

members – 7 min read

A rapid influx of authoritative backlinks could be the boost you need to 10x your search volume. PR is one technique every marketer can use to land 100s of backlinks over night.

Sep 28, 2022

How Peanut Grew from 0 to 2.3M Monthly Traffic in 12 Months

members – 7 min read

2.3M new visitors in under 12 months?! Here's exactly how Peanut did it.

Sep 21, 2022

What the Fxckkk?!

public – 2 min read

Hi you delightful human! It's been a while hasn't it? In fact, some of you receiving…

Sep 20, 2022

Capture In-Market Buyers With This Simple SEO Strategy

public – 3 min read

3% of your ideal customers are in-market buyers right now. They're ready to purchase and looking for products. Here's how to capture them.

Jan 14, 2022

10 SEO Tips to Ensure You Rank #1 And Drive Revenue

public – 7 min read

These 10 SEO tips are based on years of personal experience ranking high and driving high intent leads from search.

Jan 14, 2022

3 Ways To Get More Traffic From Existing Content

public – 5 min read

Updating content is often one of the lowest of low-hanging fruit. Boost traffic significantly in minutes.

Jan 14, 2022

Velocity SEO: Is Scaled Production #1 For SERP Dominance?

public – 6 min read

Many companies are scaling their SEO content production to more than 60 articles per month. Are velocity and scale and SEO's best friend?

Jan 14, 2022

Why You Need to Build a Media Department For Your Brand

public – 4 min read

Dave Gerhardt posted this almost exactly a year ago (original credit: Gary Vaynerchuk). But he never talked much about how…

Jan 14, 2022

6 Ways to Boost Your Facebook Ads Click-Through Rate (CTR)

public – 2 min read

In Facebook Ads, click-through rate (CTR), the ratio of people who clicked on your ad to those who saw it,…

Jan 14, 2022

How to Create an Inbound Lead Engine Your Sales Team Doesn't Hate

public – 1 min read

Dixa's inbound lead generation process—better than the rest.

Jan 14, 2022

How to Use Customer Calls to Create Content That Drives Revenue

public – 1 min read

Yaag walks us through Avoma's content strategy and his best practice tips for mapping content to results.

Jan 14, 2022

The Power of Events in B2B Marketing

public – 3 min read

This week, we catch up with Anthony Kennada, current Hopin CMO (ex-Gainsight; Front) on the power of events for building brand and generating demand.

Jan 14, 2022

How I Attract Big Name Clients With Content

public – 3 min read

Planable has clients like Social Chain and the United Nations. In this episode, we find out how they create content that serves the customer and wins consideration.

Jan 14, 2022

How I Grew AWW App (acquired by Miro) to 1.5m MAU

public – 1 min read

AWW App just combined forces with Miro. In this episode, we focus on how AWW App got a unique SEO advantage that helped them rank #1 for highly competitive keywords.

Jan 14, 2022

How to Grow From 0 to 530,000 Monthly Organic Visitors in 17 months [By Nick Jordan]

public – 2 min read

In this talk with Nick Jordan of Content Distribution, we take a look at how he scales content production to help companies quickly dominate search engines.

Jan 14, 2022

How to Start a Successful Marketing Agency

public – 3 min read

Funky Marketing started in 2019 and they closed 33 deals in 2020 alone.‍ If you want to replicate his success on one of your projects, startups or marketing campaigns, this is a must-watch episode.

Jan 14, 2022

How to Get 1,200+ Organic eBook Downloads With This Strategy

public – 1 min read

You'll learn how Juro creates content that is designed to reach thousands of prospects.

Jan 14, 2022

How to Drive Growth With SEO Content

public – 1 min read

Strip away the bullshit and focus on the fundamentals. That's how Tim Soulo from Ahrefs built their extremely successful content marketing strategy.

Jan 14, 2022

How to Get 15,000 Webinar Attendees for <£1,000

public – 1 min read

Andy and I talk about all things lead generation and funnel optimisation in his role as CMO at LeadFeeder.

Jan 14, 2022

How to Write Copy Like a Pro

public – 1 min read

5 stellar pieces of advice for aspiring copywriters and 5 more unique marketing lessons from Eddie Schleyner.

Jan 14, 2022

How to Run An Award-Winning Facebook Advertising Campaign

public – 1 min read

We take a look at a social advertising campaign for Degs & Sal that increased orders by 278%, increased ROAS by 130%, and won a crystal award.

Jan 14, 2022

How to Decide Your First 30-60-120 Days of Content Strategy

public – 1 min read

In this interview, I chat to content strategy expert, Kris Hughes, about how you should get started with value-driving content.

Jan 14, 2022

How to Build a News & Entertainment Website From Zero to Viral

public – 1 min read

This episode focuses on Michael’s work building Urban Matter. He grew it to a large following and high volumes of monthly traffic through SEO, PPC campaigns, and viral marketing

Jan 14, 2022

How Venngage Built 3 million Monthly Organic Visitors

public – 1 min read

This week's interview deep dives into how Venngage gets 1.5 million organic visitors per month

Jan 14, 2022

How to put a B2B podcast at the heart of your content engine

public – 2 min read

Learn what makes a B2B podcast great and how you should can put your podcast at the centre of your content marketing strategy.

Jan 14, 2022

How to Do Awesome ABM

public – 2 min read

This week's interview is with Stephanie Cox who reveals all on Lumavate's ABM strategy. Here's 8 stages of personalised outbound to convert clients.

Jan 14, 2022

How to Stand the F*ck Out

public – 1 min read

This week I interview Louis Grenier about radical differentiation. A positioning tactic for winning mental availability and new customers as an early-stage company.

Jan 14, 2022

How to Grow a Large Business YouTube Channel (550K Subscribers and +20K Monthly Growth)

public – 1 min read

Todd Clouser share's his four-step process for building an engaging business YouTube channel. Start to finish tips.

Jan 14, 2022

How to Grow and Maintain 175,000 Weekly Active Users

public – 3 min read

We chat about PR strategy, appearing on Dragon's Den, dealing with churn and creating 'Wow' factor customer experiences.

Jan 14, 2022

How to Get 30K Organic Downloads and $2M Arr From One Ebook

public – 7 min read

This week I chatted to Ian Luck about the playbook he followed for his most successful marketing accolade. One report that changed the future of his company and created enough value to drive growth for going on 1.5 years now.

Jan 14, 2022

How to Use Augmented Reality in Marketing: Uses, Trends, and Adding Real Value

public – 3 min read

Augmented reality in marketing is booming. More and more brands are adding AR to their daily marketing mix and pushing beyond gimmicks to value-adding brand experiences. We catch up with AR expert, Paula Monteiro to learn the ins and outs of the industry.

Jan 14, 2022

How to Tell a Story and Stimulating the Human Senses.

public – 3 min read

Stories permeate our souls. That's what makes them so powerful in marketing. We interview Ariana, serial entrepreneur and expert in multisensory experiences, branding, and storytelling.

Jan 14, 2022

How to Establish an Effective Product Marketing Function

public – 4 min read

Devon O'Rourke teaches us why a lot of product marketing teams aren't living up to their full potential, and how you can avoid the costly mistakes.

Jan 14, 2022

How to Write Messaging That Resonates With Your Customer

public – 5 min read

We interview an expert in brand messaging to teach you how to improve your messaging, how to improve your website copy, and how to write messaging that resonates.

Jan 14, 2022

Innovative SEO: How to Improve Your SEO

public – 6 min read

Gareth Morgan, a marketing industry veteran, reveals his expert guide to ranking highly in Google searches. Use these SEO techniques to rank highly in Google and generate valuable leads.

Jan 14, 2022

How to Enter a New Market (MJ Peter's B2B Strategy)

public – 4 min read

B2B marketing expert, MJ Peters, gives us an insight into her process for launching into a new customer segment. From research to marketing strategy optimisation.

Jan 14, 2022

How to Build a B2C Brand Strategy: Building Credibility and Getting Mission Focused

public – 4 min read

Pasta Evangelists has gone from strength to strength since their launch. We hear their story from day one through to being backed by the biggest names in retail.

Jan 14, 2022

How to Generate High-Quality Organic Leads on a Budget (Gaetano DiNardi)

public – 15 min read

Gaetano is a leading expert in demand gen. In this interview, we go through the best demand generation techniques for early-stage startups or freelancers, and look at how to ensure your leads are high quality.

Jan 14, 2022

How to Build a Compelling Brand with Consumer, Culture, Category, & Company

public – 15 min read

A compelling brand is built on 4 pillars: category, consumer, company, culture. But one of these is more important than the rest.

Jan 14, 2022

Chris Walker: Grow Your Organic Inbound Leads Through This New Approach to Content

public – 19 min read

Generating tons of leads to pass to your sales team is inefficient and useless. Marketers need to focus on high volume, buyer-led content and throw away the ineffective ebook strategy.

Jan 14, 2022

How to Win Business Partnerships That Grow Your Brand

public – 7 min read

Partnerships are a win-win way to increase brand awareness and improve your value proposition. Ali talks us through identifying valuable partners and how to win them.

Dec 28, 2021

How I Spent £100,000 on an Ad Campaign (And Why We Rebuilt Our Product Afterwards)

public – 9 min read

In this interview we go into the detail behind Spill's recent ad campaign that went out across London. We also take a look at the results which led the Spill team to rebuild their product from scratch.

Dec 27, 2021

How I Helped Reposition a Database Product That Went on to Make $1B in Revenue

public – 14 min read

Product positioning expert April Dunford uncovered insight that led to a HUGE product repositioning. She's since developed a 10-step process you have to learn.

Dec 26, 2021