How to make SEO-friendly URLs (most websites still get this wrong)
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4 min read
SPONSORED
Traffic without revenue is just vanity metrics.
Tired of SEO that gets eyeballs but no buyers? Spicy Margarita builds…
How to Write Proper FAQs
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3 min read
SPONSORED
More traffic isn’t the goal—more buyers are.
B2B SaaS brands like Surfshark and Pitch rank for high-intent…
The age of originality
public
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3 min read
Teaching people "easy things" has fast become a commodity.
f* easy content - 3 techniques to make your next article stand out
public
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3 min read
Most content is 'easy' content:
* Easy to create
* Easy to ignore
* Easy to forget
It lacks depth. Never…
Does your SEO strategy fail to factor in change?
public
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1 min read
SEO is changing.
It's always been changing.
But now more than ever.
And it's undeniable.
You&…
Avoiding The Content Trap
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2 min read
"Just publish more content" is like throwing SEO spaghetti at the wall.
Sure, something might stick – but at…
Two Common SEO Mistakes (Search Intent Gone Wrong)
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3 min read
Before we started working together, a client of mine published 50+ low-quality SEO blog posts.
A handful gained some traction,…
Winning HARO links: How long is the PERFECT pitch?
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1 min read
Hey friends,
Quick note this week to share some incredibly useful data.
Ever pitched on a platform like Featured, Haro,…
8 Real-World Content Experience Examples
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5 min read
8 awesome SEO content experience examples that serve search intent successfully, without being a boring 3,000-word blog post.
Why Blog Post Templates Kill Creativity and Better Ways to Compete for Attention in 2025
public
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5 min read
Most SEO content in 2024 is not packaged in a way that users are willing to consume.
Increase Traffic by 20% With These 3 Exercises
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2 min read
Internal links are one of your greatest allies in SEO:
* They coach Google on the relationships between content.
* They help…
Content Not Converting? Most People Miss These 4 Things.
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4 min read
You wrote an article that's not converting. Before you quit and move to the forest, try these 4 things.
Part 3: Three Signals of Poor Content (That You Can Outrank)
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3 min read
Low link building budget? Do this.
"Low Intent Match" Method (How I Ranked Above Hubspot)
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3 min read
This week, I want to teach you another method for finding low-competition keywords.
Sneaking up on Competitors ("Lowest DR in Top 5" Method)
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4 min read
I love working with brands who’ve underinvested in their SEO.
Want to Convert More Traffic? Make Them Feel.
public
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6 min read
10 tips ways to make your audience feel & convert.
How to Find the BEST Possible Writers for Your Budget
members
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5 min read
This one may surprise you:
It's not always true that the more you spend per article, the better…
How Preply Grew to 3.8M Traffic/Month in Just 3 Years
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9 min read
Preply, the online language tutoring company, absolutely exploded in organic search traffic over the past three years.
Since 2012, the…
How to Do Meaningful SEO Reporting | Tips & Tactics
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7 min read
Waste less time. Improve self-reporting. Automate more.
+50% revenue in Q1 thanks to SEO? 😵💫 Here’s how:
public
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7 min read
I got off the phone with a client yesterday with a biiiig smile on my face.
They had good news…
Make Your Content High Value With These 4 Sources of Unique Insight
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4 min read
Your blog is your brand communicating to your audience—and that should not be boring or basic.
5-Minute Experiment That Improved My Conversion Rate by 53%
members
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3 min read
Hey all,
Recently, I’ve been experimenting with ways to improve blog conversion rates for my clients.
As promised, whenever…
3 Things You Should Know About Your Audience (If You Want to Drive More Results)
paid
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7 min read
The devil is in the deets.
How to Find Hidden High-Converting Keywords in Your Search Console Data
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4 min read
A quick weekend tactic to unlock more growth.
5 Critical Tools in My Content Analytics Tool Stack
members
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4 min read
5 tools I'm using to measure & optimize both conversions and traffic.
My SEO Blog Template Checklist - Boost Engagement; Ranking; Conversion
members
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4 min read
11 elements of a flaming-hot blog template.
My SEO Content Design Checklist - Boost Readability; Consumption; Conversion
members
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5 min read
How to design content for SEO and reader friendliness.
My SEO Graphic Design Checklist - Boost Ranking; Engagement; Conversion
members
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5 min read
How to use graphic design for better SEO.
My biggest mistake
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4 min read
The story of How the F*ck. My journey building this community. And some mistakes made along the way.
What is a "Search Mindset"?
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2 min read
SEOs love talking about search intent, but I don't see ANYONE talking about "search mindset".
Top 10 SEO Tasks You Must Not Ignore
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3 min read
Hey friends,
If you want to rank well in SEO, there are just some tasks you should NOT ignore.
Here…
![9 Free SEO Tools [That Will Optimize Your Workflows]](/content/images/size/w300/2023/10/YouTube-Thumbnail-Template--57-.jpg)
9 Free SEO Tools [That Will Optimize Your Workflows]
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4 min read
Here are nine 100% free SEO tools from 2023. Improve your outcomes, and do it faster.
How I Got a LinkedIn "Top Voices" Badge (And You Can, Too).
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3 min read
Last week, I earned a "Community Top Voices" badge on LinkedIn.
"OMG congrats, well done! Such a…
Why My Site Wasn't Hit by the Helpful Content Update 2023
members
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6 min read
My client's site is upticking HARD right now.
* July 26th: 30,000/28 days
* August 17th: 35,000/…
Steal My Internal Link Audit Process (With Epic Template)
members
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4 min read
SEOs in my circle continuously whisper about the power of internal links.
“I know dude, huge jumps in traffic every…
Winning Budget: How monday.com Talk About the Value of SEO 💰💰
members
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6 min read
Hey friend,
monday.com is well-known for its explosive and unignorable advertising campaigns.
And yep, paid ads were their focus…
Not All Content Has to Be High-Intent
members
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3 min read
We often talk about “high-converting” content in the SEO world.
The advice tends to focus on commercial-intent keywords like:
* “Best…
How the F*ck to Convert Traffic
members
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3 min read
Hello Ben’s subscribers!
Please don’t unsubscribe from this edition. I really don’t want to annoy Ben.
He…
How to Build a Content Strategy That *Truly* Drives Pipeline (step-by-step)
members
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5 min read
🔥Note: The weekly How the F*ck newsletter will be written by a guest author throughout August. This week, Sara…
My #1 Tip for Hiring Great Writers
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3 min read
🚀This is a newsletter for premium members of the How the F*ck community.
Someone wise once told me:
"…
How to Use AI to Prioritise 10,000+ Keywords
members
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7 min read
🔥Note: The weekly How the F*ck newsletter will be written by a guest author throughout August. This week, Tim…