Public - How the F*ck

How Preply Grew to 3.8M Traffic/Month in Just 3 Years

public – 9 min read

Preply, the online language tutoring company, absolutely exploded in organic search traffic over the past three years. Since 2012, the…

May 2, 2024

My biggest mistake

public – 4 min read

The story of How the F*ck. My journey building this community. And some mistakes made along the way.

Nov 1, 2023

What is a "Search Mindset"?

public – 2 min read

SEOs love talking about search intent, but I don't see ANYONE talking about "search mindset".

Oct 25, 2023

Top 10 SEO Tasks You Must Not Ignore

public – 3 min read

Hey friends, If you want to rank well in SEO, there are just some tasks you should NOT ignore. Here…

Oct 19, 2023

9 Free SEO Tools [That Will Optimize Your Workflows]

public – 4 min read

Here are nine 100% free SEO tools from 2023. Improve your outcomes, and do it faster.

Oct 11, 2023

Not All Content Has to Be High-Intent

members – 3 min read

We often talk about “high-converting” content in the SEO world. The advice tends to focus on commercial-intent keywords like: * “Best…

Sep 13, 2023

How to Use AI to Prioritise 10,000+ Keywords

members – 7 min read

🔥Note: The weekly How the F*ck newsletter will be written by a guest author throughout August. This week, Tim…

Aug 23, 2023

SEO Best Practices | Q&A with Expert SEO, Zoe Ashbridge

public – 6 min read

I was so excited to welcome fellow Brit, Zoe Ashbridge, to the community today. In the podcast, we throw questions…

Jul 12, 2023

How to Find & Win Trending Keywords in SEO

public – 6 min read

SEO is getting more competitive every day: 1. More brands are investing in it 2. Google keeps releasing traffic-eroding features…

Jun 7, 2023

5 Guest Blogging Best Practices (Be Unignorable & Win More "Juice")

public – 5 min read

I used to undervalue backlink building. I saw people getting stratospheric results from content production alone and thought…backlinks must…

May 31, 2023

Google’s E-E-A-T: How to Demonstrate It

public – 5 min read

In December 2022, a new E was added to E-E-A-T. The new “E” stands for experience. In Google’s announcement…

Apr 12, 2023

+5 Niche Site Case Studies & Examples from 2023 [Real Interviews]

public – 7 min read

Niche websites are a great source of passive income. The biggest success stories rake up tens of thousands of dollars…

Mar 28, 2023

8 Stupidly Successful SaaS SEO Case Studies - 2023 Strategies

public – 10 min read

How does Hotjar consistently win the most difficult search terms? How did monday.com get to 1M monthly visitors in…

Mar 19, 2023

3 Types of Research For Incredible Content Marketing

public – 2 min read

Last week, I hosted the very first How the F*ck webinar (and we sold out!) * Guest: George Chasiotis, Founder…

Mar 8, 2023

Top Local SEO Tactics Podcast Episodes

public – 3 min read

The only way I like to learn SEO is by having a real expert pipe their knowledge into my brain.…

Jan 27, 2023

How to Get SEO Clients (Get Leads to Come to You)

public – 14 min read

Getting new SEO clients is tough. Building a steady pipeline of prospective leads is even tougher. When you've…

Jan 3, 2023

AI in SEO: How Long Does it Take to Overcome AI Content Detection?

public – 8 min read

I used ChatGPT to write a 1,500-word blog post on the keyword "animals that eat plants" and…

Dec 11, 2022

Which SEO Content Should I Start With?

public – 5 min read

Welcome to the very first in the series of Listeners Questions. This week's question is: "Which SEO…

Dec 9, 2022

SEO for Innovative Products: Create Content Even With Low Search Volume

public – 4 min read

BOFU keywords are not that difficult to find, usually. But what if you’re an early-stage startup with cutting-edge technology?…

Nov 15, 2022

How To Write V Good Content When You're Not An Expert

public – 5 min read

This past week I began writing an article on upselling. You may or may not have noticed, but I’m…

Oct 22, 2022

Three Core Elements of a SaaS SEO Strategy

public – 3 min read

Today, I'm going to break down the three core elements of a successful SaaS SEO strategy: * The conversion…

Oct 16, 2022

How to Use Jobs-to-Be-Done in SEO | Framework + Examples

public – 11 min read

Top SEOs use Jobs-to-be-Done to create the highest quality content for search engines. In this article, we look at the theory, practical steps, and examples from companies like Canva.

Oct 5, 2022

What the Fxckkk?!

public – 2 min read

Hi you delightful human! It's been a while hasn't it? In fact, some of you receiving…

Sep 20, 2022

Capture In-Market Buyers With This Simple SEO Strategy

public – 3 min read

3% of your ideal customers are in-market buyers right now. They're ready to purchase and looking for products. Here's how to capture them.

Jan 14, 2022

10 SEO Tips to Ensure You Rank #1 And Drive Revenue

public – 7 min read

These 10 SEO tips are based on years of personal experience ranking high and driving high intent leads from search.

Jan 14, 2022

Why You Need to Build a Media Department For Your Brand

public – 4 min read

Dave Gerhardt posted this almost exactly a year ago (original credit: Gary Vaynerchuk). But he never talked much about how…

Jan 14, 2022

6 Ways to Boost Your Facebook Ads Click-Through Rate (CTR)

public – 2 min read

In Facebook Ads, click-through rate (CTR), the ratio of people who clicked on your ad to those who saw it,…

Jan 14, 2022

How to Create an Inbound Lead Engine Your Sales Team Doesn't Hate

public – 1 min read

Dixa's inbound lead generation process—better than the rest.

Jan 14, 2022

How to Use Customer Calls to Create Content That Drives Revenue

public – 1 min read

Yaag walks us through Avoma's content strategy and his best practice tips for mapping content to results.

Jan 14, 2022

The Power of Events in B2B Marketing

public – 3 min read

This week, we catch up with Anthony Kennada, current Hopin CMO (ex-Gainsight; Front) on the power of events for building brand and generating demand.

Jan 14, 2022

How I Attract Big Name Clients With Content

public – 3 min read

Planable has clients like Social Chain and the United Nations. In this episode, we find out how they create content that serves the customer and wins consideration.

Jan 14, 2022

How I Grew AWW App (acquired by Miro) to 1.5m MAU

public – 1 min read

AWW App just combined forces with Miro. In this episode, we focus on how AWW App got a unique SEO advantage that helped them rank #1 for highly competitive keywords.

Jan 14, 2022

How to Grow From 0 to 530,000 Monthly Organic Visitors in 17 months [By Nick Jordan]

public – 2 min read

In this talk with Nick Jordan of Content Distribution, we take a look at how he scales content production to help companies quickly dominate search engines.

Jan 14, 2022

How to Start a Successful Marketing Agency

public – 3 min read

Funky Marketing started in 2019 and they closed 33 deals in 2020 alone.‍ If you want to replicate his success on one of your projects, startups or marketing campaigns, this is a must-watch episode.

Jan 14, 2022

How to Get 1,200+ Organic eBook Downloads With This Strategy

public – 1 min read

You'll learn how Juro creates content that is designed to reach thousands of prospects.

Jan 14, 2022

How to Drive Growth With SEO Content

public – 1 min read

Strip away the bullshit and focus on the fundamentals. That's how Tim Soulo from Ahrefs built their extremely successful content marketing strategy.

Jan 14, 2022

How to Get 15,000 Webinar Attendees for <£1,000

public – 1 min read

Andy and I talk about all things lead generation and funnel optimisation in his role as CMO at LeadFeeder.

Jan 14, 2022

How to Write Copy Like a Pro

public – 1 min read

5 stellar pieces of advice for aspiring copywriters and 5 more unique marketing lessons from Eddie Schleyner.

Jan 14, 2022

How to Run An Award-Winning Facebook Advertising Campaign

public – 1 min read

We take a look at a social advertising campaign for Degs & Sal that increased orders by 278%, increased ROAS by 130%, and won a crystal award.

Jan 14, 2022

How to Decide Your First 30-60-120 Days of Content Strategy

public – 1 min read

In this interview, I chat to content strategy expert, Kris Hughes, about how you should get started with value-driving content.

Jan 14, 2022

How to Build a News & Entertainment Website From Zero to Viral

public – 1 min read

This episode focuses on Michael’s work building Urban Matter. He grew it to a large following and high volumes of monthly traffic through SEO, PPC campaigns, and viral marketing

Jan 14, 2022

How Venngage Built 3 million Monthly Organic Visitors

public – 1 min read

This week's interview deep dives into how Venngage gets 1.5 million organic visitors per month

Jan 14, 2022

How to put a B2B podcast at the heart of your content engine

public – 2 min read

Learn what makes a B2B podcast great and how you should can put your podcast at the centre of your content marketing strategy.

Jan 14, 2022

How to Do Awesome ABM

public – 2 min read

This week's interview is with Stephanie Cox who reveals all on Lumavate's ABM strategy. Here's 8 stages of personalised outbound to convert clients.

Jan 14, 2022

How to Stand the F*ck Out

public – 1 min read

This week I interview Louis Grenier about radical differentiation. A positioning tactic for winning mental availability and new customers as an early-stage company.

Jan 14, 2022

How to Grow a Large Business YouTube Channel (550K Subscribers and +20K Monthly Growth)

public – 1 min read

Todd Clouser share's his four-step process for building an engaging business YouTube channel. Start to finish tips.

Jan 14, 2022

How to Grow and Maintain 175,000 Weekly Active Users

public – 3 min read

We chat about PR strategy, appearing on Dragon's Den, dealing with churn and creating 'Wow' factor customer experiences.

Jan 14, 2022

How to Get 30K Organic Downloads and $2M Arr From One Ebook

public – 7 min read

This week I chatted to Ian Luck about the playbook he followed for his most successful marketing accolade. One report that changed the future of his company and created enough value to drive growth for going on 1.5 years now.

Jan 14, 2022

How to Use Augmented Reality in Marketing: Uses, Trends, and Adding Real Value

public – 3 min read

Augmented reality in marketing is booming. More and more brands are adding AR to their daily marketing mix and pushing beyond gimmicks to value-adding brand experiences. We catch up with AR expert, Paula Monteiro to learn the ins and outs of the industry.

Jan 14, 2022

How to Tell a Story and Stimulating the Human Senses.

public – 3 min read

Stories permeate our souls. That's what makes them so powerful in marketing. We interview Ariana, serial entrepreneur and expert in multisensory experiences, branding, and storytelling.

Jan 14, 2022