Two Common SEO Mistakes (Search Intent Gone Wrong)
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3 min read
Before we started working together, a client of mine published 50+ low-quality SEO blog posts.
A handful gained some traction,…
Winning HARO links: How long is the PERFECT pitch?
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1 min read
Hey friends,
Quick note this week to share some incredibly useful data.
Ever pitched on a platform like Featured, Haro,…
Why Blog Post Templates Kill Creativity and Better Ways to Compete for Attention in 2025
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5 min read
Most SEO content in 2024 is not packaged in a way that users are willing to consume.
Increase Traffic by 20% With These 3 Exercises
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2 min read
Internal links are one of your greatest allies in SEO:
* They coach Google on the relationships between content.
* They help…
Content Not Converting? Most People Miss These 4 Things.
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4 min read
You wrote an article that's not converting. Before you quit and move to the forest, try these 4 things.
Part 3: Three Signals of Poor Content (That You Can Outrank)
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3 min read
Low link building budget? Do this.
"Low Intent Match" Method (How I Ranked Above Hubspot)
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3 min read
This week, I want to teach you another method for finding low-competition keywords.
Sneaking up on Competitors ("Lowest DR in Top 5" Method)
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4 min read
I love working with brands who’ve underinvested in their SEO.
How Preply Grew to 3.8M Traffic/Month in Just 3 Years
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9 min read
Preply, the online language tutoring company, absolutely exploded in organic search traffic over the past three years.
Since 2012, the…
How to Do Meaningful SEO Reporting | Tips & Tactics
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7 min read
Waste less time. Improve self-reporting. Automate more.
+50% revenue in Q1 thanks to SEO? 😵💫 Here’s how:
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7 min read
I got off the phone with a client yesterday with a biiiig smile on my face.
They had good news…
Make Your Content High Value With These 4 Sources of Unique Insight
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4 min read
Your blog is your brand communicating to your audience—and that should not be boring or basic.
Scaling Springly to 100 Articles/Month (And How My Approach Has Changed)
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4 min read
Hey friends,
I had the wonderful Trish Seidel on the podcast this week.
Trish was Growth Manager at Springly in…
How to Find Hidden High-Converting Keywords in Your Search Console Data
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4 min read
A quick weekend tactic to unlock more growth.
“Focus On Middle Funnel First!” Scaling ClickUp to 100K/Mo as a One-Man Content Team
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7 min read
“I try to take away as much editing from the start. Detailed briefs really help with that."
My SEO Blog Template Checklist - Boost Engagement; Ranking; Conversion
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4 min read
11 elements of a flaming-hot blog template.
My SEO Content Design Checklist - Boost Readability; Consumption; Conversion
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5 min read
How to design content for SEO and reader friendliness.
What is a "Search Mindset"?
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2 min read
SEOs love talking about search intent, but I don't see ANYONE talking about "search mindset".
How to Write Top Tier "Best X Software" Listicles (With Template)
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7 min read
These keywords are literally your best opportunity to win customers.
Top 10 SEO Tasks You Must Not Ignore
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3 min read
Hey friends,
If you want to rank well in SEO, there are just some tasks you should NOT ignore.
Here…
Your SEO Content Needs a Better Thesis
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4 min read
Most SEO content is boring as hell. Let's fix that.
New Site SEO Checklist: Does Yours Have All of These?
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2 min read
Before I help my clients start scaling content production, there are a few requirements I need in place. Here's my new site SEO checklist.
Why My Site Wasn't Hit by the Helpful Content Update 2023
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6 min read
My client's site is upticking HARD right now.
* July 26th: 30,000/28 days
* August 17th: 35,000/…
Steal My Internal Link Audit Process (With Epic Template)
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4 min read
SEOs in my circle continuously whisper about the power of internal links.
“I know dude, huge jumps in traffic every…
Winning Budget: How monday.com Talk About the Value of SEO 💰💰
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6 min read
Hey friend,
monday.com is well-known for its explosive and unignorable advertising campaigns.
And yep, paid ads were their focus…
How CardGamer.com Grew to 40,000 Clicks/mo in 2 Months
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8 min read
Remember that RetroDodo niche site case study?
Where Brandon built the site to 1M+ monthly clicks and $50K revenue?
That…
Not All Content Has to Be High-Intent
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3 min read
We often talk about “high-converting” content in the SEO world.
The advice tends to focus on commercial-intent keywords like:
* “Best…
How to Build Your First-Ever Topic Cluster (And Make a Splash in Your Industry)
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2 min read
Here's how to build your first topic cluster. Start to finish. So it drives real customers.
How the F*ck to Convert Traffic
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3 min read
Hello Ben’s subscribers!
Please don’t unsubscribe from this edition. I really don’t want to annoy Ben.
He…
How to Build a Content Strategy That *Truly* Drives Pipeline (step-by-step)
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5 min read
🔥Note: The weekly How the F*ck newsletter will be written by a guest author throughout August. This week, Sara…
My #1 Tip for Hiring Great Writers
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3 min read
🚀This is a newsletter for premium members of the How the F*ck community.
Someone wise once told me:
"…
How to Use AI to Prioritise 10,000+ Keywords
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7 min read
🔥Note: The weekly How the F*ck newsletter will be written by a guest author throughout August. This week, Tim…
![How to Choose the Right Blogging Niche [That Makes You Money]](/content/images/size/w300/2023/08/choose-blogging-niche.png)
How to Choose the Right Blogging Niche [That Makes You Money]
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5 min read
🔥Note: The weekly How the F*ck newsletter will be written by a guest author throughout August. This week, Samantha…
3 Ways to Keep Content Quality High (Even at Scale)
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4 min read
As you scale content, it's easy to let quality slip.
1-10 articles?
You diligently pour over the minutia.…
How to Convincingly Add Expert Insight into Content
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3 min read
💡This week, Melissa Malec is taking over the How the F*ck newsletter show. Melissa is a killer content writer…
How to scale 50 → 100 articles/mo ⚠️
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1 min read
Wanna scale your search traffic?
You need content.
The more content you create, the more opportunity you have to:
* Target…
Anatomy of a High-Converting Blog Post
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4 min read
This week, Benji Hyam from Grow & Convert shared his 6-steps to building a high-converting SEO strategy.
It was awesome.…
6-Steps to Building a High-Converting SEO Strategy
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8 min read
This week, Benji Hyam from Grow & Convert joined the community to talk SEO.
His team builds high-converting SEO strategies…
Content Refresh Checklist: How to Refresh Old SEO Content
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10 min read
Ah, ye old content refresh.
Pause content creation for a moment. We're revisiting your vast library and squeezing…
Scaling Quality Content: 8 SEO Frameworks
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5 min read
If your SEO content fails to:
* Show earned secrets
* Encourage new ways of thinking
* Convey what makes your brand unique…
How to Build Thought Leadership into a Velocity SEO Workflow
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9 min read
Erin Balsa joined the podcast & community this week.
I've known for a while that Erin shares my…
How to Find & Win Trending Keywords in SEO
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6 min read
SEO is getting more competitive every day:
1. More brands are investing in it
2. Google keeps releasing traffic-eroding features…
How Copy.AI Seized First Mover Advantages (1M Clicks in 5 Months)
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11 min read
Since its launch in 2020, copy.ai has grown to 8M users in the fierce battle for AI content writing…
5 Guest Blogging Best Practices (Be Unignorable & Win More "Juice")
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5 min read
I used to undervalue backlink building.
I saw people getting stratospheric results from content production alone and thought…backlinks must…
High Converting Keywords: Find Yours & Learn to Craft an Enticing Offer
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9 min read
💡This article is based on a podcast interview with Jacob Clarke from NerdWallet. Listen to the full episode on the…
What is Topical Authority in SEO & 5 Case Studies
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12 min read
Google now notices if your website as a whole shows topical authority.
So, guess what?
* It’s no longer good…
Google’s E-E-A-T: How to Demonstrate It
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5 min read
In December 2022, a new E was added to E-E-A-T.
The new “E” stands for experience. In Google’s announcement…
Tomb Raiding SEO: The Keyword Strategy Behind the "Beast"
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8 min read
Learn to raid uncompetitive keyword opportunities from blogs like yours.