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SEO Strategies

SEO Strategies

SEO strategies to help you both dominate the SERPs and turn traffic into revenue.
81 posts
Newsletter SEO Strategies SEO FAQs

How to make SEO-friendly URLs (most websites still get this wrong)

public – 4 min read
SPONSORED Traffic without revenue is just vanity metrics. Tired of SEO that gets eyeballs but no buyers? Spicy Margarita builds…
Apr 16, 2025
Ben Goodey Ben Goodey
How to Write Proper FAQs
SEO Strategies Newsletter Articles

How to Write Proper FAQs

public – 3 min read
SPONSORED More traffic isn’t the goal—more buyers are. B2B SaaS brands like Surfshark and Pitch rank for high-intent…
Apr 9, 2025
Ben Goodey Ben Goodey
Newsletter Articles SEO Strategies

f* easy content - 3 techniques to make your next article stand out

public – 3 min read
Most content is 'easy' content: * Easy to create * Easy to ignore * Easy to forget It lacks depth. Never…
Jan 24, 2025
Ben Goodey Ben Goodey
Newsletter Articles SEO Strategies

Avoiding The Content Trap

public – 2 min read
"Just publish more content" is like throwing SEO spaghetti at the wall. Sure, something might stick – but at…
Jan 8, 2025
Ben Goodey Ben Goodey
Two Common SEO Mistakes (Search Intent Gone Wrong)
Newsletter SEO Strategies

Two Common SEO Mistakes (Search Intent Gone Wrong)

public – 3 min read
Before we started working together, a client of mine published 50+ low-quality SEO blog posts. A handful gained some traction,…
Nov 27, 2024
Ben Goodey Ben Goodey
Winning HARO links: How long is the PERFECT pitch?
Newsletter SEO Strategies SEO FAQs

Winning HARO links: How long is the PERFECT pitch?

public – 1 min read
Hey friends, Quick note this week to share some incredibly useful data. Ever pitched on a platform like Featured, Haro,…
Nov 6, 2024
Ben Goodey Ben Goodey
Why Blog Post Templates Kill Creativity and Better Ways to Compete for Attention in 2025
SEO Strategies Newsletter Articles

Why Blog Post Templates Kill Creativity and Better Ways to Compete for Attention in 2025

public – 5 min read
Most SEO content in 2024 is not packaged in a way that users are willing to consume.
Oct 18, 2024
Ben Goodey Ben Goodey
Increase Traffic by 20% With These 3 Exercises
SEO Strategies Newsletter

Increase Traffic by 20% With These 3 Exercises

public – 2 min read
Internal links are one of your greatest allies in SEO: * They coach Google on the relationships between content. * They help…
Sep 18, 2024
Ben Goodey Ben Goodey
Content Not Converting? Most People Miss These 4 Things.
Newsletter SEO Strategies

Content Not Converting? Most People Miss These 4 Things.

public – 4 min read
You wrote an article that's not converting. Before you quit and move to the forest, try these 4 things.
Jul 17, 2024
Ben Goodey Ben Goodey
Part 3: Three Signals of Poor Content (That You Can Outrank)
Newsletter SEO Strategies

Part 3: Three Signals of Poor Content (That You Can Outrank)

public – 3 min read
Low link building budget? Do this.
Jul 3, 2024
Ben Goodey Ben Goodey
"Low Intent Match" Method (How I Ranked Above Hubspot)
Newsletter SEO Strategies

"Low Intent Match" Method (How I Ranked Above Hubspot)

public – 3 min read
This week, I want to teach you another method for finding low-competition keywords.
Jun 26, 2024
Ben Goodey Ben Goodey
Sneaking up on Competitors ("Lowest DR in Top 5" Method)
Newsletter SEO Strategies

Sneaking up on Competitors ("Lowest DR in Top 5" Method)

public – 4 min read
I love working with brands who’ve underinvested in their SEO.
Jun 19, 2024
Ben Goodey Ben Goodey
3 Signs You Have a Weak SEO Strategy
Newsletter SEO Strategies

3 Signs You Have a Weak SEO Strategy

members – 3 min read
and how to make yours stronger.
Jun 5, 2024
Ben Goodey Ben Goodey
How Preply Grew to 3.8M Traffic/Month in Just 3 Years
SEO Case Studies Newsletter Public

How Preply Grew to 3.8M Traffic/Month in Just 3 Years

public – 9 min read
Preply, the online language tutoring company, absolutely exploded in organic search traffic over the past three years. Since 2012, the…
May 2, 2024
Ben Goodey Ben Goodey
How to Do Meaningful SEO Reporting | Tips & Tactics
Premium Newsletter SEO Template

How to Do Meaningful SEO Reporting | Tips & Tactics

public – 7 min read
Waste less time. Improve self-reporting. Automate more.
May 1, 2024
Ben Goodey Ben Goodey
+50% revenue in Q1 thanks to SEO? 😵‍💫 Here’s how:
SEO Case Studies Newsletter Articles

+50% revenue in Q1 thanks to SEO? 😵‍💫 Here’s how:

public – 7 min read
I got off the phone with a client yesterday with a biiiig smile on my face. They had good news…
Apr 15, 2024
Ben Goodey Ben Goodey
Make Your Content High Value With These 4 Sources of Unique Insight
Newsletter Articles SEO Strategies

Make Your Content High Value With These 4 Sources of Unique Insight

public – 4 min read
Your blog is your brand communicating to your audience—and that should not be boring or basic.
Apr 4, 2024
Ben Goodey Ben Goodey
Scaling Springly to 100 Articles/Month (And How My Approach Has Changed)
SEO Case Studies Articles SEO Podcast Interviews

Scaling Springly to 100 Articles/Month (And How My Approach Has Changed)

public – 4 min read
Hey friends, I had the wonderful Trish Seidel on the podcast this week. Trish was Growth Manager at Springly in…
Mar 21, 2024
Ben Goodey Ben Goodey
Three Big Content Ops Lessons From the Last 3 Months
Newsletter SEO Strategies

Three Big Content Ops Lessons From the Last 3 Months

public – 3 min read
+ some easter eggs
Feb 22, 2024
Ben Goodey Ben Goodey
How to Find Hidden High-Converting Keywords in Your Search Console Data
Newsletter Articles SEO Strategies

How to Find Hidden High-Converting Keywords in Your Search Console Data

public – 4 min read
A quick weekend tactic to unlock more growth.
Jan 21, 2024
Ben Goodey Ben Goodey
“Focus On Middle Funnel First!” Scaling ClickUp to 100K/Mo as a One-Man Content Team
Articles All Interviews SEO Case Studies

“Focus On Middle Funnel First!” Scaling ClickUp to 100K/Mo as a One-Man Content Team

members – 7 min read
“I try to take away as much editing from the start. Detailed briefs really help with that."
Dec 13, 2023
Ben Goodey Ben Goodey
My SEO Blog Template Checklist - Boost Engagement; Ranking; Conversion
SEO Strategies Newsletter Articles

My SEO Blog Template Checklist - Boost Engagement; Ranking; Conversion

members – 4 min read
11 elements of a flaming-hot blog template.
Nov 22, 2023
Ben Goodey Ben Goodey
My SEO Content Design Checklist - Boost Readability; Consumption; Conversion
SEO Strategies Newsletter

My SEO Content Design Checklist - Boost Readability; Consumption; Conversion

members – 5 min read
How to design content for SEO and reader friendliness.
Nov 15, 2023
Ben Goodey Ben Goodey
What is a "Search Mindset"?
Newsletter All Interviews SEO Strategies

What is a "Search Mindset"?

public – 2 min read
SEOs love talking about search intent, but I don't see ANYONE talking about "search mindset".
Oct 25, 2023
Ben Goodey Ben Goodey
How to Write Top Tier "Best X Software" Listicles (With Template)
SEO Strategies Articles Premium

How to Write Top Tier "Best X Software" Listicles (With Template)

members – 7 min read
These keywords are literally your best opportunity to win customers.
Oct 25, 2023
Ben Goodey Ben Goodey
Top 10 SEO Tasks You Must Not Ignore
Articles SEO Strategies Newsletter

Top 10 SEO Tasks You Must Not Ignore

public – 3 min read
Hey friends, If you want to rank well in SEO, there are just some tasks you should NOT ignore. Here…
Oct 19, 2023
Ben Goodey Ben Goodey
Your SEO Content Needs a Better Thesis
Articles SEO Strategies Premium

Your SEO Content Needs a Better Thesis

members – 4 min read
Most SEO content is boring as hell. Let's fix that.
Oct 18, 2023
Ben Goodey Ben Goodey
New Site SEO Checklist: Does Yours Have All of These?
Premium Articles SEO Strategies

New Site SEO Checklist: Does Yours Have All of These?

members – 2 min read
Before I help my clients start scaling content production, there are a few requirements I need in place. Here's my new site SEO checklist.
Oct 4, 2023
Ben Goodey Ben Goodey
Why My Site Wasn't Hit by the Helpful Content Update 2023
Newsletter SEO Case Studies SEO Strategies

Why My Site Wasn't Hit by the Helpful Content Update 2023

members – 6 min read
My client's site is upticking HARD right now. * July 26th: 30,000/28 days * August 17th: 35,000/…
Sep 27, 2023
Ben Goodey Ben Goodey
Steal My Internal Link Audit Process (With Epic Template)
Articles Newsletter SEO Strategies

Steal My Internal Link Audit Process (With Epic Template)

members – 4 min read
SEOs in my circle continuously whisper about the power of internal links. “I know dude, huge jumps in traffic every…
Sep 25, 2023
Ben Goodey Ben Goodey
Winning Budget: How monday.com Talk About the Value of SEO 💰💰
Newsletter All Interviews Articles

Winning Budget: How monday.com Talk About the Value of SEO 💰💰

members – 6 min read
Hey friend, monday.com is well-known for its explosive and unignorable advertising campaigns. And yep, paid ads were their focus…
Sep 20, 2023
Ben Goodey Ben Goodey
How CardGamer.com Grew to 40,000 Clicks/mo in 2 Months
SEO Case Studies Premium SEO Strategies

How CardGamer.com Grew to 40,000 Clicks/mo in 2 Months

members – 8 min read
Remember that RetroDodo niche site case study? Where Brandon built the site to 1M+ monthly clicks and $50K revenue? That…
Sep 14, 2023
Ben Goodey Ben Goodey
Not All Content Has to Be High-Intent
Newsletter Public SEO Strategies

Not All Content Has to Be High-Intent

members – 3 min read
We often talk about “high-converting” content in the SEO world. The advice tends to focus on commercial-intent keywords like: * “Best…
Sep 13, 2023
Ben Goodey Ben Goodey
How to Build Your First-Ever Topic Cluster (And Make a Splash in Your Industry)
SEO Strategies SEO Podcast Interviews

How to Build Your First-Ever Topic Cluster (And Make a Splash in Your Industry)

public – 2 min read
Here's how to build your first topic cluster. Start to finish. So it drives real customers.
Sep 7, 2023
Ben Goodey Ben Goodey
How the F*ck to Convert Traffic
Newsletter SEO Strategies Articles

How the F*ck to Convert Traffic

members – 3 min read
Hello Ben’s subscribers! Please don’t unsubscribe from this edition. I really don’t want to annoy Ben. He…
Sep 6, 2023
Ben Goodey Ben Goodey
How to Build a Content Strategy That *Truly* Drives Pipeline (step-by-step)
SEO Strategies Newsletter Subscriber

How to Build a Content Strategy That *Truly* Drives Pipeline (step-by-step)

members – 5 min read
🔥Note: The weekly How the F*ck newsletter will be written by a guest author throughout August. This week, Sara…
Aug 30, 2023
Ben Goodey Ben Goodey
My #1 Tip for Hiring Great Writers
Premium Newsletter Articles

My #1 Tip for Hiring Great Writers

members – 3 min read
🚀This is a newsletter for premium members of the How the F*ck community. Someone wise once told me: "…
Aug 23, 2023
Ben Goodey Ben Goodey
How to Use AI to Prioritise 10,000+ Keywords
Newsletter Public SEO Strategies

How to Use AI to Prioritise 10,000+ Keywords

members – 7 min read
🔥Note: The weekly How the F*ck newsletter will be written by a guest author throughout August. This week, Tim…
Aug 23, 2023
Ben Goodey Ben Goodey
How to Choose the Right Blogging Niche [That Makes You Money]
Articles Newsletter SEO Strategies

How to Choose the Right Blogging Niche [That Makes You Money]

members – 5 min read
🔥Note: The weekly How the F*ck newsletter will be written by a guest author throughout August. This week, Samantha…
Aug 16, 2023
Ben Goodey Ben Goodey
3 Ways to Keep Content Quality High (Even at Scale)
Premium Newsletter Articles

3 Ways to Keep Content Quality High (Even at Scale)

members – 4 min read
As you scale content, it's easy to let quality slip. 1-10 articles? You diligently pour over the minutia.…
Aug 9, 2023
Ben Goodey Ben Goodey
How to Convincingly Add Expert Insight into Content
Newsletter All Interviews SEO Strategies

How to Convincingly Add Expert Insight into Content

members – 3 min read
💡This week, Melissa Malec is taking over the How the F*ck newsletter show. Melissa is a killer content writer…
Aug 2, 2023
Ben Goodey Ben Goodey
How to scale 50 → 100 articles/mo ⚠️
Premium Newsletter SEO Strategies

How to scale 50 → 100 articles/mo ⚠️

members – 1 min read
Wanna scale your search traffic? You need content. The more content you create, the more opportunity you have to: * Target…
Jul 26, 2023
Ben Goodey Ben Goodey
Anatomy of a High-Converting Blog Post
Articles SEO Strategies Newsletter

Anatomy of a High-Converting Blog Post

members – 4 min read
This week, Benji Hyam from Grow & Convert shared his 6-steps to building a high-converting SEO strategy. It was awesome.…
Jul 5, 2023
Ben Goodey Ben Goodey
6-Steps to Building a High-Converting SEO Strategy
SEO Case Studies All Interviews Premium

6-Steps to Building a High-Converting SEO Strategy

members – 8 min read
This week, Benji Hyam from Grow & Convert joined the community to talk SEO. His team builds high-converting SEO strategies…
Jul 5, 2023
Ben Goodey Ben Goodey
Content Refresh Checklist: How to Refresh Old SEO Content
SEO Strategies Articles All Interviews

Content Refresh Checklist: How to Refresh Old SEO Content

public – 10 min read
Ah, ye old content refresh. Pause content creation for a moment. We're revisiting your vast library and squeezing…
Jun 21, 2023
Ben Goodey Ben Goodey
Scaling Quality Content: 8 SEO Frameworks
SEO Strategies Articles

Scaling Quality Content: 8 SEO Frameworks

public – 5 min read
If your SEO content fails to: * Show earned secrets * Encourage new ways of thinking * Convey what makes your brand unique…
Jun 14, 2023
Ben Goodey Ben Goodey
How to Build Thought Leadership into a Velocity SEO Workflow
Premium SEO Case Studies All Interviews

How to Build Thought Leadership into a Velocity SEO Workflow

members – 9 min read
Erin Balsa joined the podcast & community this week. I've known for a while that Erin shares my…
Jun 14, 2023
Ben Goodey Ben Goodey
How to Find & Win Trending Keywords in SEO
Articles Newsletter Public

How to Find & Win Trending Keywords in SEO

public – 6 min read
SEO is getting more competitive every day: 1. More brands are investing in it 2. Google keeps releasing traffic-eroding features…
Jun 7, 2023
Ben Goodey Ben Goodey
How Copy.AI Seized First Mover Advantages (1M Clicks in 5 Months)
SEO Case Studies SEO Podcast Interviews Premium

How Copy.AI Seized First Mover Advantages (1M Clicks in 5 Months)

members – 11 min read
Since its launch in 2020, copy.ai has grown to 8M users in the fierce battle for AI content writing…
Jun 7, 2023
Ben Goodey Ben Goodey
5 Guest Blogging Best Practices (Be Unignorable & Win More "Juice")
Articles Public SEO Strategies

5 Guest Blogging Best Practices (Be Unignorable & Win More "Juice")

public – 5 min read
I used to undervalue backlink building. I saw people getting stratospheric results from content production alone and thought…backlinks must…
May 31, 2023
Ben Goodey Ben Goodey

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