How to Write Proper FAQs
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3 min read
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More traffic isn’t the goal—more buyers are.
B2B SaaS brands like Surfshark and Pitch rank for high-intent…
f* easy content - 3 techniques to make your next article stand out
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3 min read
Most content is 'easy' content:
* Easy to create
* Easy to ignore
* Easy to forget
It lacks depth. Never…
Does your SEO strategy fail to factor in change?
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1 min read
SEO is changing.
It's always been changing.
But now more than ever.
And it's undeniable.
You&…
Avoiding The Content Trap
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2 min read
"Just publish more content" is like throwing SEO spaghetti at the wall.
Sure, something might stick – but at…
8 Real-World Content Experience Examples
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5 min read
8 awesome SEO content experience examples that serve search intent successfully, without being a boring 3,000-word blog post.
Why Blog Post Templates Kill Creativity and Better Ways to Compete for Attention in 2025
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5 min read
Most SEO content in 2024 is not packaged in a way that users are willing to consume.
Want to Convert More Traffic? Make Them Feel.
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6 min read
10 tips ways to make your audience feel & convert.
How to Find the BEST Possible Writers for Your Budget
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5 min read
This one may surprise you:
It's not always true that the more you spend per article, the better…
+50% revenue in Q1 thanks to SEO? 😵💫 Here’s how:
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7 min read
I got off the phone with a client yesterday with a biiiig smile on my face.
They had good news…
Make Your Content High Value With These 4 Sources of Unique Insight
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4 min read
Your blog is your brand communicating to your audience—and that should not be boring or basic.
Scaling Springly to 100 Articles/Month (And How My Approach Has Changed)
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4 min read
Hey friends,
I had the wonderful Trish Seidel on the podcast this week.
Trish was Growth Manager at Springly in…
5-Minute Experiment That Improved My Conversion Rate by 53%
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3 min read
Hey all,
Recently, I’ve been experimenting with ways to improve blog conversion rates for my clients.
As promised, whenever…
3 Things You Should Know About Your Audience (If You Want to Drive More Results)
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7 min read
The devil is in the deets.
How to Find Hidden High-Converting Keywords in Your Search Console Data
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4 min read
A quick weekend tactic to unlock more growth.
5 Critical Tools in My Content Analytics Tool Stack
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4 min read
5 tools I'm using to measure & optimize both conversions and traffic.
“Focus On Middle Funnel First!” Scaling ClickUp to 100K/Mo as a One-Man Content Team
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7 min read
“I try to take away as much editing from the start. Detailed briefs really help with that."
How to Generate Demand with SEO (Incl. 5 Case Studies)
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9 min read
How to win beyond your in-market buyers and build a compounding powerhouse of content.
Ultimate Design Checklist for SEO Content (Downloadable)
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1 min read
Downloadable access to three design in SEO checklists.
Should you use AI for SEO content?
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6 min read
7 thoughts on AI in SEO content creation and where I'm using it
My SEO Blog Template Checklist - Boost Engagement; Ranking; Conversion
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4 min read
11 elements of a flaming-hot blog template.
My SEO Graphic Design Checklist - Boost Ranking; Engagement; Conversion
members
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5 min read
How to use graphic design for better SEO.
How to Write Top Tier "Best X Software" Listicles (With Template)
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7 min read
These keywords are literally your best opportunity to win customers.
Top 10 SEO Tasks You Must Not Ignore
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3 min read
Hey friends,
If you want to rank well in SEO, there are just some tasks you should NOT ignore.
Here…
Your SEO Content Needs a Better Thesis
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4 min read
Most SEO content is boring as hell. Let's fix that.
![9 Free SEO Tools [That Will Optimize Your Workflows]](/content/images/size/w300/2023/10/YouTube-Thumbnail-Template--57-.jpg)
9 Free SEO Tools [That Will Optimize Your Workflows]
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4 min read
Here are nine 100% free SEO tools from 2023. Improve your outcomes, and do it faster.
New Site SEO Checklist: Does Yours Have All of These?
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2 min read
Before I help my clients start scaling content production, there are a few requirements I need in place. Here's my new site SEO checklist.
How I Got a LinkedIn "Top Voices" Badge (And You Can, Too).
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3 min read
Last week, I earned a "Community Top Voices" badge on LinkedIn.
"OMG congrats, well done! Such a…
Steal My Internal Link Audit Process (With Epic Template)
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4 min read
SEOs in my circle continuously whisper about the power of internal links.
“I know dude, huge jumps in traffic every…
Winning Budget: How monday.com Talk About the Value of SEO 💰💰
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6 min read
Hey friend,
monday.com is well-known for its explosive and unignorable advertising campaigns.
And yep, paid ads were their focus…
Not All Content Has to Be High-Intent
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3 min read
We often talk about “high-converting” content in the SEO world.
The advice tends to focus on commercial-intent keywords like:
* “Best…
How the F*ck to Convert Traffic
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3 min read
Hello Ben’s subscribers!
Please don’t unsubscribe from this edition. I really don’t want to annoy Ben.
He…
How to Build a Content Strategy That *Truly* Drives Pipeline (step-by-step)
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5 min read
🔥Note: The weekly How the F*ck newsletter will be written by a guest author throughout August. This week, Sara…
My #1 Tip for Hiring Great Writers
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3 min read
🚀This is a newsletter for premium members of the How the F*ck community.
Someone wise once told me:
"…
![How to Choose the Right Blogging Niche [That Makes You Money]](/content/images/size/w300/2023/08/choose-blogging-niche.png)
How to Choose the Right Blogging Niche [That Makes You Money]
members
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5 min read
🔥Note: The weekly How the F*ck newsletter will be written by a guest author throughout August. This week, Samantha…
3 Ways to Keep Content Quality High (Even at Scale)
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4 min read
As you scale content, it's easy to let quality slip.
1-10 articles?
You diligently pour over the minutia.…
How to scale 50 → 100 articles/mo ⚠️
members
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1 min read
Wanna scale your search traffic?
You need content.
The more content you create, the more opportunity you have to:
* Target…
Anatomy of a High-Converting Blog Post
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4 min read
This week, Benji Hyam from Grow & Convert shared his 6-steps to building a high-converting SEO strategy.
It was awesome.…
Content Refresh Checklist: How to Refresh Old SEO Content
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10 min read
Ah, ye old content refresh.
Pause content creation for a moment. We're revisiting your vast library and squeezing…
Scaling Quality Content: 8 SEO Frameworks
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5 min read
If your SEO content fails to:
* Show earned secrets
* Encourage new ways of thinking
* Convey what makes your brand unique…
How to Find & Win Trending Keywords in SEO
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6 min read
SEO is getting more competitive every day:
1. More brands are investing in it
2. Google keeps releasing traffic-eroding features…
5 Guest Blogging Best Practices (Be Unignorable & Win More "Juice")
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5 min read
I used to undervalue backlink building.
I saw people getting stratospheric results from content production alone and thought…backlinks must…
High Converting Keywords: Find Yours & Learn to Craft an Enticing Offer
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9 min read
💡This article is based on a podcast interview with Jacob Clarke from NerdWallet. Listen to the full episode on the…
What is Topical Authority in SEO & 5 Case Studies
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12 min read
Google now notices if your website as a whole shows topical authority.
So, guess what?
* It’s no longer good…
Google’s E-E-A-T: How to Demonstrate It
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5 min read
In December 2022, a new E was added to E-E-A-T.
The new “E” stands for experience. In Google’s announcement…
![+5 Niche Site Case Studies & Examples from 2023 [Real Interviews]](/content/images/size/w300/2023/03/Template-Cover-Image-SEO-Case-Study--26-.jpg)
+5 Niche Site Case Studies & Examples from 2023 [Real Interviews]
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7 min read
Niche websites are a great source of passive income. The biggest success stories rake up tens of thousands of dollars…
8 Stupidly Successful SaaS SEO Case Studies - 2023 Strategies
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10 min read
How does Hotjar consistently win the most difficult search terms?
How did monday.com get to 1M monthly visitors in…
Top Local SEO Tactics Podcast Episodes
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3 min read
The only way I like to learn SEO is by having a real expert pipe their knowledge into my brain.…