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SEO Case Studies

SEO Case Studies

Browse our top SEO case studies to see firsthand how leading brands and creators are using search to drive growth results.
45 posts
8 Real-World Content Experience Examples
Newsletter SEO Case Studies Articles

8 Real-World Content Experience Examples

public – 5 min read
8 awesome SEO content experience examples that serve search intent successfully, without being a boring 3,000-word blog post.
Oct 26, 2024
Ben Goodey Ben Goodey
$35K in 12 months from 3 blogs
Newsletter SEO Case Studies

$35K in 12 months from 3 blogs

members – 2 min read
woah
May 29, 2024
Ben Goodey Ben Goodey
How Preply Grew to 3.8M Traffic/Month in Just 3 Years
SEO Case Studies Newsletter Public

How Preply Grew to 3.8M Traffic/Month in Just 3 Years

public – 9 min read
Preply, the online language tutoring company, absolutely exploded in organic search traffic over the past three years. Since 2012, the…
May 2, 2024
Ben Goodey Ben Goodey
+50% revenue in Q1 thanks to SEO? 😵‍💫 Here’s how:
SEO Case Studies Newsletter Articles

+50% revenue in Q1 thanks to SEO? 😵‍💫 Here’s how:

public – 7 min read
I got off the phone with a client yesterday with a biiiig smile on my face. They had good news…
Apr 15, 2024
Ben Goodey Ben Goodey
Scaling Springly to 100 Articles/Month (And How My Approach Has Changed)
SEO Case Studies Articles SEO Podcast Interviews

Scaling Springly to 100 Articles/Month (And How My Approach Has Changed)

public – 4 min read
Hey friends, I had the wonderful Trish Seidel on the podcast this week. Trish was Growth Manager at Springly in…
Mar 21, 2024
Ben Goodey Ben Goodey
“Focus On Middle Funnel First!” Scaling ClickUp to 100K/Mo as a One-Man Content Team
Articles All Interviews SEO Case Studies

“Focus On Middle Funnel First!” Scaling ClickUp to 100K/Mo as a One-Man Content Team

members – 7 min read
“I try to take away as much editing from the start. Detailed briefs really help with that."
Dec 13, 2023
Ben Goodey Ben Goodey
Why My Site Wasn't Hit by the Helpful Content Update 2023
Newsletter SEO Case Studies SEO Strategies

Why My Site Wasn't Hit by the Helpful Content Update 2023

members – 6 min read
My client's site is upticking HARD right now. * July 26th: 30,000/28 days * August 17th: 35,000/…
Sep 27, 2023
Ben Goodey Ben Goodey
How CardGamer.com Grew to 40,000 Clicks/mo in 2 Months
SEO Case Studies Premium SEO Strategies

How CardGamer.com Grew to 40,000 Clicks/mo in 2 Months

members – 8 min read
Remember that RetroDodo niche site case study? Where Brandon built the site to 1M+ monthly clicks and $50K revenue? That…
Sep 14, 2023
Ben Goodey Ben Goodey
6-Steps to Building a High-Converting SEO Strategy
SEO Case Studies All Interviews Premium

6-Steps to Building a High-Converting SEO Strategy

members – 8 min read
This week, Benji Hyam from Grow & Convert joined the community to talk SEO. His team builds high-converting SEO strategies…
Jul 5, 2023
Ben Goodey Ben Goodey
How to Build Thought Leadership into a Velocity SEO Workflow
Premium SEO Case Studies All Interviews

How to Build Thought Leadership into a Velocity SEO Workflow

members – 9 min read
Erin Balsa joined the podcast & community this week. I've known for a while that Erin shares my…
Jun 14, 2023
Ben Goodey Ben Goodey
How Copy.AI Seized First Mover Advantages (1M Clicks in 5 Months)
SEO Case Studies SEO Podcast Interviews Premium

How Copy.AI Seized First Mover Advantages (1M Clicks in 5 Months)

members – 11 min read
Since its launch in 2020, copy.ai has grown to 8M users in the fierce battle for AI content writing…
Jun 7, 2023
Ben Goodey Ben Goodey
How Maze Built an SEO Revenue Engine. And You Can, Too.
SEO Case Studies All Interviews

How Maze Built an SEO Revenue Engine. And You Can, Too.

public – 11 min read
Maze is a SaaS platform that helps product teams collect and use user insights for product development. In 2021, Maze…
May 17, 2023
Ben Goodey Ben Goodey
How Living Cozy Grew to 335,000 Monthly Page Views
Premium All Interviews SEO Case Studies

How Living Cozy Grew to 335,000 Monthly Page Views

members – 10 min read
🤩Read highlights in carousel format here.🎧Listen to the interview here. Ash Read initially launched Living Cozy as a directory…
May 1, 2023
Ben Goodey Ben Goodey
How SurveyMonkey Scaled Organic to $200M in Annual Revenue
SEO Case Studies Premium SEO Podcast Interviews

How SurveyMonkey Scaled Organic to $200M in Annual Revenue

members – 9 min read
🎧Listen to this episode here on Apple/Spotify. Watch here on YouTube. Eli Schwartz joined SurveyMonkey in 2012. They’d…
Apr 11, 2023
Ben Goodey Ben Goodey
Tomb Raiding SEO: The Keyword Strategy Behind the "Beast"
Premium SEO Case Studies SEO Podcast Interviews

Tomb Raiding SEO: The Keyword Strategy Behind the "Beast"

members – 8 min read
Learn to raid uncompetitive keyword opportunities from blogs like yours.
Apr 5, 2023
Ben Goodey Ben Goodey
How to Choose a Profitable Niche - A Data-Led Approach
Premium SEO Case Studies

How to Choose a Profitable Niche - A Data-Led Approach

members – 6 min read
In the latest How the F*ck episode, we heard from Adam Smith, Founder of Niche Site Builders. He'…
Mar 29, 2023
Ben Goodey Ben Goodey
+5 Niche Site Case Studies & Examples from 2023 [Real Interviews]
Articles Public SEO Case Studies

+5 Niche Site Case Studies & Examples from 2023 [Real Interviews]

public – 7 min read
Niche websites are a great source of passive income. The biggest success stories rake up tens of thousands of dollars…
Mar 28, 2023
Ben Goodey Ben Goodey
Part 2: How Monday.com Scaled Search Traffic 600% in 2 Years
Premium SEO Case Studies All Interviews

Part 2: How Monday.com Scaled Search Traffic 600% in 2 Years

members – 18 min read
In this week's SEO case study, we revisit a story we released in December 2022: How Monday.com…
Mar 15, 2023
Ben Goodey Ben Goodey
Aura's Rise to ~1 Million Monthly Visitors in 12 Months: A Full-Funnel SEO Strategy
Premium SEO Case Studies SEO Podcast Interviews

Aura's Rise to ~1 Million Monthly Visitors in 12 Months: A Full-Funnel SEO Strategy

members – 14 min read
This week I welcome Gaetano DiNardi back to the community to talk us through an insanely successful SEO growth story…
Mar 1, 2023
Ben Goodey Ben Goodey
LEMA Framework: How to Create Remarkable Content That Drives Results
Premium SEO Case Studies SEO Strategies

LEMA Framework: How to Create Remarkable Content That Drives Results

members – 10 min read
In this week's How the F*ck case study, we learn how to create remarkable content. Here'…
Feb 22, 2023
Ben Goodey Ben Goodey
Fixing the SEO of an £80M Monthly Fashion Store (Adding 22% In Revenue in 12 Months)
Premium All Interviews SEO Case Studies

Fixing the SEO of an £80M Monthly Fashion Store (Adding 22% In Revenue in 12 Months)

members – 14 min read
Learn how eCommerce SEO expert, Louis Smith, increased a fashion retailers revenue by 22% in 12 months.
Feb 15, 2023
Ben Goodey Ben Goodey
0 to £6 billion IPO in 2 years | Role of SEO in Cazoo's growth | Automotive SEO case study
All Interviews Premium SEO Case Studies

0 to £6 billion IPO in 2 years | Role of SEO in Cazoo's growth | Automotive SEO case study

members – 15 min read
The British online car retailer, Cazoo, went from launch to £6 billion IPO in ~2 years. In this week’s…
Feb 7, 2023
Ben Goodey Ben Goodey
How to Build a Content Operation Like Workello
SEO Case Studies Premium SEO Podcast Interviews

How to Build a Content Operation Like Workello

members – 17 min read
If you want to increase content production while keeping costs low, then you must invest in content operations. In the…
Jan 25, 2023
Ben Goodey Ben Goodey
How Typeform Built SEO into a $3M Annual Lifetime Revenue Channel
Premium SEO Case Studies SEO Podcast Interviews

How Typeform Built SEO into a $3M Annual Lifetime Revenue Channel

members – 10 min read
💡About the guest: Jake Stainer is the Co-Founder of the SaaS SEO Agency, Skale. He was Typeform's Head…
Jan 18, 2023
Ben Goodey Ben Goodey
Hotjar's Traffic Explosion: 47% Increase in 2 Years
Premium SEO Case Studies SEO Podcast Interviews

Hotjar's Traffic Explosion: 47% Increase in 2 Years

paid – 11 min read
Hotjar's Senior SEO & Content strategist tells us how Hotjar leverages full-funnel topic clusters to drive success.
Jan 11, 2023
Ben Goodey Ben Goodey
How Retro Dodo Grew to 1 Million Clicks & $50K Monthly Revenue in 3 Years
Premium SEO Podcast Interviews SEO Case Studies

How Retro Dodo Grew to 1 Million Clicks & $50K Monthly Revenue in 3 Years

paid – 12 min read
The case study I share below is more of a success than many of us can dream. In three years,…
Jan 4, 2023
Ben Goodey Ben Goodey
How Scribe Grew from 0-30K Monthly Visitors in 7 Months
SEO Case Studies All Interviews Premium

How Scribe Grew from 0-30K Monthly Visitors in 7 Months

paid – 12 min read
This week's SEO case study is with the world-class SEO & content strategist, Jakub Rudnik. Safe to say…
Dec 21, 2022
Ben Goodey Ben Goodey
Programmatic SEO case study: How UserPilot Scaled to 100K Visitors in 10 Months
Premium SEO Case Studies SEO Podcast Interviews

Programmatic SEO case study: How UserPilot Scaled to 100K Visitors in 10 Months

paid – 9 min read
It took UserPilot three years to get its first 25,000 monthly organic visitors. And, just 10 months to get…
Dec 14, 2022
Ben Goodey Ben Goodey
Growing My Niche Website to 75,000 Visitors & £7K Income per Month in 2 Years With SEO
SEO Case Studies All Interviews SEO Podcast Interviews

Growing My Niche Website to 75,000 Visitors & £7K Income per Month in 2 Years With SEO

paid – 9 min read
Could 82 pages of content change your life? For my guest this week, Samantha North, it did. In 2 years,…
Dec 7, 2022
Ben Goodey Ben Goodey
How Monday.com Wrote 1,000 SEO Articles in 12 Months (and then IPO'd)
SEO Case Studies SEO Podcast Interviews

How Monday.com Wrote 1,000 SEO Articles in 12 Months (and then IPO'd)

paid – 11 min read
Pre-IPO Monday.com dramatically scaled its content production. I'm talking over 125 new blog posts per month. 1,…
Nov 30, 2022
Ben Goodey Ben Goodey
How Investopedia.com Gets 80 Million in Monthly Traffic
SEO Case Studies SEO Strategies

How Investopedia.com Gets 80 Million in Monthly Traffic

members – 10 min read
Investopedia's my go-to site for showing off SEO best practices. They're particularly impressive because finance is…
Nov 24, 2022
Ben Goodey Ben Goodey
Growing a Daycare to £13M in Revenue via SEO (Local SEO Case Study)
Premium SEO Case Studies SEO Podcast Interviews

Growing a Daycare to £13M in Revenue via SEO (Local SEO Case Study)

members – 6 min read
In the episode, Tim Hanson shared the details behind an extremely impressive growth story. For one of his former clients,…
Nov 16, 2022
Ben Goodey Ben Goodey
How SEO Helped Supermetrics Grow to $50m ARR
All Interviews SEO Case Studies SEO Podcast Interviews

How SEO Helped Supermetrics Grow to $50m ARR

members – 7 min read
Supermetrics just hit $50m ARR. That's more than 5x since Edward Ford joined the team three years ago.…
Nov 9, 2022
Ben Goodey Ben Goodey
The Secrets Behind Animalz Own Content Strategy
Premium Articles SEO Strategies

The Secrets Behind Animalz Own Content Strategy

members – 5 min read
🎧Hear the full episode with Ryan Law and his thought leadership frameworks for SEO in our episode together. Animalz.co…
Nov 2, 2022
Ben Goodey Ben Goodey
How to Get 2m Clicks in 16 Months in a Tough-to-Win Niche
Premium All Interviews SEO Case Studies

How to Get 2m Clicks in 16 Months in a Tough-to-Win Niche

members – 10 min read
I interviewed Ryan Darani several months ago, just after he shared this fantastic graph on LinkedIn. ⚡New here? Check out…
Oct 26, 2022
Ben Goodey Ben Goodey
How Operto 4x Revenue in 12 Months With Foundation-Growth-Scale SEO Framework
Premium SEO Podcast Interviews SEO Case Studies

How Operto 4x Revenue in 12 Months With Foundation-Growth-Scale SEO Framework

members – 8 min read
In this article, you'll find the full strategy and the details of the Foundation-Growth-Scale SEO framework.
Oct 19, 2022
Ben Goodey Ben Goodey
How Topical Authority Helped Respona Grow 0 to ~100K Monthly Organic Visitors
All Interviews Articles SEO Case Studies

How Topical Authority Helped Respona Grow 0 to ~100K Monthly Organic Visitors

members – 4 min read
Learn how George and his team grew SaaS startup, Respona to 100,000 monthly visitors leveraging the latest SEO techniques.
Oct 5, 2022
Ben Goodey Ben Goodey
How to Use Jobs-to-Be-Done in SEO | Framework + Examples
SEO Strategies Articles SEO Case Studies

How to Use Jobs-to-Be-Done in SEO | Framework + Examples

public – 11 min read
Top SEOs use Jobs-to-be-Done to create the highest quality content for search engines. In this article, we look at the theory, practical steps, and examples from companies like Canva.
Oct 5, 2022
Ben Goodey Ben Goodey
Three PR Backlink Building Tactics with Real-World Examples (With Fery Kaszoni)
Premium SEO Case Studies SEO Podcast Interviews

Three PR Backlink Building Tactics with Real-World Examples (With Fery Kaszoni)

members – 7 min read
A rapid influx of authoritative backlinks could be the boost you need to 10x your search volume. PR is one technique every marketer can use to land 100s of backlinks over night.
Sep 28, 2022
Ben Goodey Ben Goodey
How Peanut Grew from 0 to 2.3M Monthly Traffic in 12 Months
Premium SEO Case Studies SEO Podcast Interviews

How Peanut Grew from 0 to 2.3M Monthly Traffic in 12 Months

members – 7 min read
2.3M new visitors in under 12 months?! Here's exactly how Peanut did it.
Sep 21, 2022
Ben Goodey Ben Goodey
How Ahrefs Grew to 1.5M Monthly Visitors and Exploded Leads
Articles Premium SEO Case Studies

How Ahrefs Grew to 1.5M Monthly Visitors and Exploded Leads

members – 5 min read
Tim Soulo teaches us the Ahrefs lead generation strategy. Copy this for consistent, passive revenue.
Aug 29, 2022
Ben Goodey Ben Goodey
How Venngage Went From 0 to 3m Monthly Organic Traffic & 150k Monthly Sign-Ups
Premium SEO Case Studies SEO Podcast Interviews

How Venngage Went From 0 to 3m Monthly Organic Traffic & 150k Monthly Sign-Ups

members – 6 min read
How Venngage built millions of backlinks and 3 million in monthly traffic.
Aug 29, 2022
Ben Goodey Ben Goodey
How to Grow From 0 to 530,000 Monthly Organic Visitors in 17 months [By Nick Jordan]
All Interviews Public SEO Case Studies

How to Grow From 0 to 530,000 Monthly Organic Visitors in 17 months [By Nick Jordan]

public – 2 min read
In this talk with Nick Jordan of Content Distribution, we take a look at how he scales content production to help companies quickly dominate search engines.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Get 30K Organic Downloads and $2M Arr From One Ebook
All Interviews Public SEO Case Studies

How to Get 30K Organic Downloads and $2M Arr From One Ebook

public – 7 min read
This week I chatted to Ian Luck about the playbook he followed for his most successful marketing accolade. One report that changed the future of his company and created enough value to drive growth for going on 1.5 years now.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Generate High-Quality Organic Leads on a Budget (Gaetano DiNardi)
All Interviews Public SEO Case Studies

How to Generate High-Quality Organic Leads on a Budget (Gaetano DiNardi)

public – 15 min read
Gaetano is a leading expert in demand gen. In this interview, we go through the best demand generation techniques for early-stage startups or freelancers, and look at how to ensure your leads are high quality.
Jan 14, 2022
Ben Goodey Ben Goodey

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