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All Interviews

All Interviews

Interviews with marketing leaders on the intimate details of their best organic strategies.
69 posts
“Focus On Middle Funnel First!” Scaling ClickUp to 100K/Mo as a One-Man Content Team
Articles All Interviews SEO Case Studies

“Focus On Middle Funnel First!” Scaling ClickUp to 100K/Mo as a One-Man Content Team

paid – 7 min read
“I try to take away as much editing from the start. Detailed briefs really help with that."
Dec 13, 2023
Ben Goodey Ben Goodey
What is a "Search Mindset"?
Newsletter All Interviews SEO Strategies

What is a "Search Mindset"?

public – 2 min read
SEOs love talking about search intent, but I don't see ANYONE talking about "search mindset".
Oct 25, 2023
Ben Goodey Ben Goodey
Winning Budget: How monday.com Talk About the Value of SEO 💰💰
Newsletter All Interviews Articles

Winning Budget: How monday.com Talk About the Value of SEO 💰💰

members – 6 min read
Hey friend, monday.com is well-known for its explosive and unignorable advertising campaigns. And yep, paid ads were their focus…
Sep 20, 2023
Ben Goodey Ben Goodey
How to Convincingly Add Expert Insight into Content
Newsletter All Interviews SEO Strategies

How to Convincingly Add Expert Insight into Content

members – 3 min read
💡This week, Melissa Malec is taking over the How the F*ck newsletter show. Melissa is a killer content writer…
Aug 2, 2023
Ben Goodey Ben Goodey
SEO Best Practices | Q&A with Expert SEO, Zoe Ashbridge
All Interviews Newsletter Public

SEO Best Practices | Q&A with Expert SEO, Zoe Ashbridge

public – 6 min read
I was so excited to welcome fellow Brit, Zoe Ashbridge, to the community today. In the podcast, we throw questions…
Jul 12, 2023
Ben Goodey Ben Goodey
6-Steps to Building a High-Converting SEO Strategy
SEO Case Studies All Interviews Premium

6-Steps to Building a High-Converting SEO Strategy

paid – 8 min read
This week, Benji Hyam from Grow & Convert joined the community to talk SEO. His team builds high-converting SEO strategies…
Jul 5, 2023
Ben Goodey Ben Goodey
Content Refresh Checklist: How to Refresh Old SEO Content
SEO Strategies Articles All Interviews

Content Refresh Checklist: How to Refresh Old SEO Content

public – 10 min read
Ah, ye old content refresh. Pause content creation for a moment. We're revisiting your vast library and squeezing…
Jun 21, 2023
Ben Goodey Ben Goodey
How to Build Thought Leadership into a Velocity SEO Workflow
Premium SEO Case Studies All Interviews

How to Build Thought Leadership into a Velocity SEO Workflow

paid – 9 min read
Erin Balsa joined the podcast & community this week. I've known for a while that Erin shares my…
Jun 14, 2023
Ben Goodey Ben Goodey
How Generative AI Will Impact SEO | Google SGE Tips
All Interviews Newsletter

How Generative AI Will Impact SEO | Google SGE Tips

public – 5 min read
In case you hadn't heard, Google is changing. In this week's newsletter, I've curated…
May 25, 2023
Ben Goodey Ben Goodey
High Converting Keywords: Find Yours & Learn to Craft an Enticing Offer
SEO Strategies All Interviews Articles

High Converting Keywords: Find Yours & Learn to Craft an Enticing Offer

public – 9 min read
💡This article is based on a podcast interview with Jacob Clarke from NerdWallet. Listen to the full episode on the…
May 23, 2023
Ben Goodey Ben Goodey
How Maze Built an SEO Revenue Engine. And You Can, Too.
SEO Case Studies All Interviews

How Maze Built an SEO Revenue Engine. And You Can, Too.

public – 11 min read
Maze is a SaaS platform that helps product teams collect and use user insights for product development. In 2021, Maze…
May 17, 2023
Ben Goodey Ben Goodey
What is Topical Authority in SEO & 5 Case Studies
SEO Strategies All Interviews Articles

What is Topical Authority in SEO & 5 Case Studies

public – 12 min read
Google now notices if your website as a whole shows topical authority. So, guess what? * It’s no longer good…
May 9, 2023
Ben Goodey Ben Goodey
How Living Cozy Grew to 335,000 Monthly Page Views
Premium All Interviews SEO Case Studies

How Living Cozy Grew to 335,000 Monthly Page Views

paid – 10 min read
🤩Read highlights in carousel format here.🎧Listen to the interview here. Ash Read initially launched Living Cozy as a directory…
May 1, 2023
Ben Goodey Ben Goodey
Part 2: How Monday.com Scaled Search Traffic 600% in 2 Years
Premium SEO Case Studies All Interviews

Part 2: How Monday.com Scaled Search Traffic 600% in 2 Years

paid – 18 min read
In this week's SEO case study, we revisit a story we released in December 2022: How Monday.com…
Mar 15, 2023
Ben Goodey Ben Goodey
Fixing the SEO of an £80M Monthly Fashion Store (Adding 22% In Revenue in 12 Months)
Premium All Interviews SEO Case Studies

Fixing the SEO of an £80M Monthly Fashion Store (Adding 22% In Revenue in 12 Months)

paid – 14 min read
Learn how eCommerce SEO expert, Louis Smith, increased a fashion retailers revenue by 22% in 12 months.
Feb 15, 2023
Ben Goodey Ben Goodey
0 to £6 billion IPO in 2 years | Role of SEO in Cazoo's growth | Automotive SEO case study
All Interviews Premium SEO Case Studies

0 to £6 billion IPO in 2 years | Role of SEO in Cazoo's growth | Automotive SEO case study

paid – 15 min read
The British online car retailer, Cazoo, went from launch to £6 billion IPO in ~2 years. In this week’s…
Feb 7, 2023
Ben Goodey Ben Goodey
How to Build a Content Operation Like Workello
SEO Case Studies Premium SEO Podcast Interviews

How to Build a Content Operation Like Workello

paid – 17 min read
If you want to increase content production while keeping costs low, then you must invest in content operations. In the…
Jan 25, 2023
Ben Goodey Ben Goodey
How Typeform Built SEO into a $3M Annual Lifetime Revenue Channel
Premium SEO Case Studies SEO Podcast Interviews

How Typeform Built SEO into a $3M Annual Lifetime Revenue Channel

paid – 10 min read
💡About the guest: Jake Stainer is the Co-Founder of the SaaS SEO Agency, Skale. He was Typeform's Head…
Jan 18, 2023
Ben Goodey Ben Goodey
Hotjar's Traffic Explosion: 47% Increase in 2 Years
Premium SEO Case Studies SEO Podcast Interviews

Hotjar's Traffic Explosion: 47% Increase in 2 Years

paid – 11 min read
Hotjar's Senior SEO & Content strategist tells us how Hotjar leverages full-funnel topic clusters to drive success.
Jan 11, 2023
Ben Goodey Ben Goodey
How Retro Dodo Grew to 1 Million Clicks & $50K Monthly Revenue in 3 Years
Premium SEO Podcast Interviews SEO Case Studies

How Retro Dodo Grew to 1 Million Clicks & $50K Monthly Revenue in 3 Years

paid – 12 min read
The case study I share below is more of a success than many of us can dream. In three years,…
Jan 4, 2023
Ben Goodey Ben Goodey
How Scribe Grew from 0-30K Monthly Visitors in 7 Months
SEO Case Studies All Interviews Premium

How Scribe Grew from 0-30K Monthly Visitors in 7 Months

paid – 12 min read
This week's SEO case study is with the world-class SEO & content strategist, Jakub Rudnik. Safe to say…
Dec 21, 2022
Ben Goodey Ben Goodey
Programmatic SEO case study: How UserPilot Scaled to 100K Visitors in 10 Months
Premium SEO Case Studies SEO Podcast Interviews

Programmatic SEO case study: How UserPilot Scaled to 100K Visitors in 10 Months

paid – 9 min read
It took UserPilot three years to get its first 25,000 monthly organic visitors. And, just 10 months to get…
Dec 14, 2022
Ben Goodey Ben Goodey
Growing My Niche Website to 75,000 Visitors & £7K Income per Month in 2 Years With SEO
SEO Case Studies All Interviews SEO Podcast Interviews

Growing My Niche Website to 75,000 Visitors & £7K Income per Month in 2 Years With SEO

paid – 9 min read
Could 82 pages of content change your life? For my guest this week, Samantha North, it did. In 2 years,…
Dec 7, 2022
Ben Goodey Ben Goodey
How to Create Your First SaaS SEO Strategy
All Interviews SEO Podcast Interviews SEO Strategies

How to Create Your First SaaS SEO Strategy

members – 7 min read
“I’ve built a thriving business JUST from this revenue-focused content plan sprint”—Brendan Hufford Here's a challenge…
Nov 23, 2022
Ben Goodey Ben Goodey
How SEO Helped Supermetrics Grow to $50m ARR
All Interviews SEO Case Studies SEO Podcast Interviews

How SEO Helped Supermetrics Grow to $50m ARR

paid – 7 min read
Supermetrics just hit $50m ARR. That's more than 5x since Edward Ford joined the team three years ago.…
Nov 9, 2022
Ben Goodey Ben Goodey
4 Thought Leadership Frameworks for SEO Content
All Interviews Articles Premium

4 Thought Leadership Frameworks for SEO Content

paid – 6 min read
📚Related read: Check out our deep dive into Animalz own content strategy. Did you notice a couple of years ago…
Nov 2, 2022
Ben Goodey Ben Goodey
How to Get 2m Clicks in 16 Months in a Tough-to-Win Niche
Premium All Interviews SEO Case Studies

How to Get 2m Clicks in 16 Months in a Tough-to-Win Niche

paid – 10 min read
I interviewed Ryan Darani several months ago, just after he shared this fantastic graph on LinkedIn. ⚡New here? Check out…
Oct 26, 2022
Ben Goodey Ben Goodey
How Topical Authority Helped Respona Grow 0 to ~100K Monthly Organic Visitors
All Interviews Articles SEO Case Studies

How Topical Authority Helped Respona Grow 0 to ~100K Monthly Organic Visitors

paid – 4 min read
Learn how George and his team grew SaaS startup, Respona to 100,000 monthly visitors leveraging the latest SEO techniques.
Oct 5, 2022
Ben Goodey Ben Goodey
Three PR Backlink Building Tactics with Real-World Examples (With Fery Kaszoni)
Premium SEO Case Studies SEO Podcast Interviews

Three PR Backlink Building Tactics with Real-World Examples (With Fery Kaszoni)

paid – 7 min read
A rapid influx of authoritative backlinks could be the boost you need to 10x your search volume. PR is one technique every marketer can use to land 100s of backlinks over night.
Sep 28, 2022
Ben Goodey Ben Goodey
How Peanut Grew from 0 to 2.3M Monthly Traffic in 12 Months
Premium SEO Case Studies SEO Podcast Interviews

How Peanut Grew from 0 to 2.3M Monthly Traffic in 12 Months

paid – 7 min read
2.3M new visitors in under 12 months?! Here's exactly how Peanut did it.
Sep 21, 2022
Ben Goodey Ben Goodey
How Ahrefs Grew to 1.5M Monthly Visitors and Exploded Leads
Articles Premium SEO Case Studies

How Ahrefs Grew to 1.5M Monthly Visitors and Exploded Leads

paid – 5 min read
Tim Soulo teaches us the Ahrefs lead generation strategy. Copy this for consistent, passive revenue.
Aug 29, 2022
Ben Goodey Ben Goodey
How Venngage Went From 0 to 3m Monthly Organic Traffic & 150k Monthly Sign-Ups
Premium SEO Case Studies SEO Podcast Interviews

How Venngage Went From 0 to 3m Monthly Organic Traffic & 150k Monthly Sign-Ups

paid – 6 min read
How Venngage built millions of backlinks and 3 million in monthly traffic.
Aug 29, 2022
Ben Goodey Ben Goodey
How to Create an Inbound Lead Engine Your Sales Team Doesn't Hate
All Interviews Public

How to Create an Inbound Lead Engine Your Sales Team Doesn't Hate

public – 1 min read
Dixa's inbound lead generation process—better than the rest.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Use Customer Calls to Create Content That Drives Revenue
All Interviews Public

How to Use Customer Calls to Create Content That Drives Revenue

public – 1 min read
Yaag walks us through Avoma's content strategy and his best practice tips for mapping content to results.
Jan 14, 2022
Ben Goodey Ben Goodey
The Power of Events in B2B Marketing
All Interviews Public

The Power of Events in B2B Marketing

public – 3 min read
This week, we catch up with Anthony Kennada, current Hopin CMO (ex-Gainsight; Front) on the power of events for building brand and generating demand.
Jan 14, 2022
Ben Goodey Ben Goodey
How I Attract Big Name Clients With Content
All Interviews Public

How I Attract Big Name Clients With Content

public – 3 min read
Planable has clients like Social Chain and the United Nations. In this episode, we find out how they create content that serves the customer and wins consideration.
Jan 14, 2022
Ben Goodey Ben Goodey
How I Grew AWW App (acquired by Miro) to 1.5m MAU
All Interviews Public

How I Grew AWW App (acquired by Miro) to 1.5m MAU

public – 1 min read
AWW App just combined forces with Miro. In this episode, we focus on how AWW App got a unique SEO advantage that helped them rank #1 for highly competitive keywords.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Grow From 0 to 530,000 Monthly Organic Visitors in 17 months [By Nick Jordan]
All Interviews Public SEO Case Studies

How to Grow From 0 to 530,000 Monthly Organic Visitors in 17 months [By Nick Jordan]

public – 2 min read
In this talk with Nick Jordan of Content Distribution, we take a look at how he scales content production to help companies quickly dominate search engines.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Start a Successful Marketing Agency
All Interviews Public

How to Start a Successful Marketing Agency

public – 3 min read
Funky Marketing started in 2019 and they closed 33 deals in 2020 alone.‍ If you want to replicate his success on one of your projects, startups or marketing campaigns, this is a must-watch episode.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Get 1,200+ Organic eBook Downloads With This Strategy
All Interviews Public

How to Get 1,200+ Organic eBook Downloads With This Strategy

public – 1 min read
You'll learn how Juro creates content that is designed to reach thousands of prospects.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Drive Growth With SEO Content
All Interviews Public

How to Drive Growth With SEO Content

public – 1 min read
Strip away the bullshit and focus on the fundamentals. That's how Tim Soulo from Ahrefs built their extremely successful content marketing strategy.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Get 15,000 Webinar Attendees for <£1,000
All Interviews Public

How to Get 15,000 Webinar Attendees for <£1,000

public – 1 min read
Andy and I talk about all things lead generation and funnel optimisation in his role as CMO at LeadFeeder.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Write Copy Like a Pro
All Interviews Public

How to Write Copy Like a Pro

public – 1 min read
5 stellar pieces of advice for aspiring copywriters and 5 more unique marketing lessons from Eddie Schleyner.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Run An Award-Winning Facebook Advertising Campaign
All Interviews Public

How to Run An Award-Winning Facebook Advertising Campaign

public – 1 min read
We take a look at a social advertising campaign for Degs & Sal that increased orders by 278%, increased ROAS by 130%, and won a crystal award.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Decide Your First 30-60-120 Days of Content Strategy
All Interviews Public

How to Decide Your First 30-60-120 Days of Content Strategy

public – 1 min read
In this interview, I chat to content strategy expert, Kris Hughes, about how you should get started with value-driving content.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Build a News & Entertainment Website From Zero to Viral
All Interviews Public

How to Build a News & Entertainment Website From Zero to Viral

public – 1 min read
This episode focuses on Michael’s work building Urban Matter. He grew it to a large following and high volumes of monthly traffic through SEO, PPC campaigns, and viral marketing
Jan 14, 2022
Ben Goodey Ben Goodey
How to Run a Successful Channel Marketing Campaign
All Interviews Subscriber

How to Run a Successful Channel Marketing Campaign

members – 4 min read
We dig into the detail behind Lev's successful brand awareness campaign: All you need is Lev. And learn how Lev became top of mind for their channel partners.
Jan 14, 2022
Ben Goodey Ben Goodey
How to Build an Email Waitlist (18,000 Pre-Launch Email List)
All Interviews Articles Subscriber

How to Build an Email Waitlist (18,000 Pre-Launch Email List)

members – 4 min read
I caught up with Rand Fishkin on how he built an 18,000 person strong email waiting list to launch SparkToro. We also chatted about the future of marketing: skills & untapped opportunities.
Jan 14, 2022
Ben Goodey Ben Goodey
How Venngage Built 3 million Monthly Organic Visitors
All Interviews Public

How Venngage Built 3 million Monthly Organic Visitors

public – 1 min read
This week's interview deep dives into how Venngage gets 1.5 million organic visitors per month
Jan 14, 2022
Ben Goodey Ben Goodey
How to put a B2B podcast at the heart of your content engine
All Interviews Public

How to put a B2B podcast at the heart of your content engine

public – 2 min read
Learn what makes a B2B podcast great and how you should can put your podcast at the centre of your content marketing strategy.
Jan 14, 2022
Ben Goodey Ben Goodey

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