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Ben Goodey

Ben Goodey

Hey! I'm the founder of How the F*ck. Contact me via LinkedIn ✌️
192 posts
How to Use Aged Domains to Juice Up Your Authority [9-Step Evaluation Criteria]
Premium SEO Strategies

How to Use Aged Domains to Juice Up Your Authority [9-Step Evaluation Criteria]

public – 10 min read
Aged domains are older websites that have accrued SEO authority. Buying one is a shortcut to having a very organic-looking…
Mar 22, 2023
Ben Goodey Ben Goodey
8 Stupidly Successful SaaS SEO Case Studies - 2023 Strategies
Articles Public SEO Strategies

8 Stupidly Successful SaaS SEO Case Studies - 2023 Strategies

public – 10 min read
How does Hotjar consistently win the most difficult search terms? How did monday.com get to 1M monthly visitors in…
Mar 19, 2023
Ben Goodey Ben Goodey

You really REALLY don't wanna miss this - Monday.com 🤯

public – 2 min read
A big thank you to our sponsors who keep the How the F*ck podcast free to the reader: This…
Mar 15, 2023
Ben Goodey Ben Goodey
Part 2: How Monday.com Scaled Search Traffic 600% in 2 Years
Premium SEO Case Studies All Interviews

Part 2: How Monday.com Scaled Search Traffic 600% in 2 Years

members – 18 min read
In this week's SEO case study, we revisit a story we released in December 2022: How Monday.com…
Mar 15, 2023
Ben Goodey Ben Goodey
3 Types of Research For Incredible Content Marketing
Public SEO Strategies SEO Podcast Interviews

3 Types of Research For Incredible Content Marketing

public – 2 min read
Last week, I hosted the very first How the F*ck webinar (and we sold out!) * Guest: George Chasiotis, Founder…
Mar 8, 2023
Ben Goodey Ben Goodey
Aura's Rise to ~1 Million Monthly Visitors in 12 Months: A Full-Funnel SEO Strategy
Premium SEO Case Studies SEO Podcast Interviews

Aura's Rise to ~1 Million Monthly Visitors in 12 Months: A Full-Funnel SEO Strategy

members – 14 min read
This week I welcome Gaetano DiNardi back to the community to talk us through an insanely successful SEO growth story…
Mar 1, 2023
Ben Goodey Ben Goodey
LEMA Framework: How to Create Remarkable Content That Drives Results
Premium SEO Case Studies SEO Strategies

LEMA Framework: How to Create Remarkable Content That Drives Results

members – 10 min read
In this week's How the F*ck case study, we learn how to create remarkable content. Here'…
Feb 22, 2023
Ben Goodey Ben Goodey
Fixing the SEO of an £80M Monthly Fashion Store (Adding 22% In Revenue in 12 Months)
Premium All Interviews SEO Case Studies

Fixing the SEO of an £80M Monthly Fashion Store (Adding 22% In Revenue in 12 Months)

members – 14 min read
Learn how eCommerce SEO expert, Louis Smith, increased a fashion retailers revenue by 22% in 12 months.
Feb 15, 2023
Ben Goodey Ben Goodey
0 to £6 billion IPO in 2 years | Role of SEO in Cazoo's growth | Automotive SEO case study
All Interviews Premium SEO Case Studies

0 to £6 billion IPO in 2 years | Role of SEO in Cazoo's growth | Automotive SEO case study

members – 15 min read
The British online car retailer, Cazoo, went from launch to £6 billion IPO in ~2 years. In this week’s…
Feb 7, 2023
Ben Goodey Ben Goodey
Top Local SEO Tactics Podcast Episodes
Articles Public

Top Local SEO Tactics Podcast Episodes

public – 3 min read
The only way I like to learn SEO is by having a real expert pipe their knowledge into my brain.…
Jan 27, 2023
Ben Goodey Ben Goodey
2 SEO experiments (+1 mental case study)

2 SEO experiments (+1 mental case study)

public – 2 min read
Tip of the week: This tip is guaranteed to improve your rankings 👇 Jeremy Moser, Co-Founder & CEO at uSERP, shared…
Jan 25, 2023
Ben Goodey Ben Goodey
How to Build a Content Operation Like Workello
SEO Case Studies Premium SEO Podcast Interviews

How to Build a Content Operation Like Workello

members – 17 min read
If you want to increase content production while keeping costs low, then you must invest in content operations. In the…
Jan 25, 2023
Ben Goodey Ben Goodey
8 Best SEO Podcasts to Improve Your Search Strategy
Articles

8 Best SEO Podcasts to Improve Your Search Strategy

public – 5 min read
Note: This article was written by AI as an experiment.
Jan 24, 2023
Ben Goodey Ben Goodey
How Typeform Built SEO into a $3M Annual Lifetime Revenue Channel
Premium SEO Case Studies SEO Podcast Interviews

How Typeform Built SEO into a $3M Annual Lifetime Revenue Channel

members – 10 min read
💡About the guest: Jake Stainer is the Co-Founder of the SaaS SEO Agency, Skale. He was Typeform's Head…
Jan 18, 2023
Ben Goodey Ben Goodey
Hotjar's Traffic Explosion: 47% Increase in 2 Years
Premium SEO Case Studies SEO Podcast Interviews

Hotjar's Traffic Explosion: 47% Increase in 2 Years

paid – 11 min read
Hotjar's Senior SEO & Content strategist tells us how Hotjar leverages full-funnel topic clusters to drive success.
Jan 11, 2023
Ben Goodey Ben Goodey
How Retro Dodo Grew to 1 Million Clicks & $50K Monthly Revenue in 3 Years
Premium SEO Podcast Interviews SEO Case Studies

How Retro Dodo Grew to 1 Million Clicks & $50K Monthly Revenue in 3 Years

paid – 12 min read
The case study I share below is more of a success than many of us can dream. In three years,…
Jan 4, 2023
Ben Goodey Ben Goodey
How to Get SEO Clients (Get Leads to Come to You)
SEO FAQs SEO Strategies Public

How to Get SEO Clients (Get Leads to Come to You)

public – 14 min read
Getting new SEO clients is tough. Building a steady pipeline of prospective leads is even tougher. When you've…
Jan 3, 2023
Ben Goodey Ben Goodey
How Scribe Grew from 0-30K Monthly Visitors in 7 Months
SEO Case Studies All Interviews Premium

How Scribe Grew from 0-30K Monthly Visitors in 7 Months

paid – 12 min read
This week's SEO case study is with the world-class SEO & content strategist, Jakub Rudnik. Safe to say…
Dec 21, 2022
Ben Goodey Ben Goodey
Programmatic SEO case study: How UserPilot Scaled to 100K Visitors in 10 Months
Premium SEO Case Studies SEO Podcast Interviews

Programmatic SEO case study: How UserPilot Scaled to 100K Visitors in 10 Months

paid – 9 min read
It took UserPilot three years to get its first 25,000 monthly organic visitors. And, just 10 months to get…
Dec 14, 2022
Ben Goodey Ben Goodey
AI in SEO: How Long Does it Take to Overcome AI Content Detection?
SEO Strategies Articles Public

AI in SEO: How Long Does it Take to Overcome AI Content Detection?

public – 8 min read
I used ChatGPT to write a 1,500-word blog post on the keyword "animals that eat plants" and…
Dec 11, 2022
Ben Goodey Ben Goodey
Which SEO Content Should I Start With?
Public SEO Strategies SEO FAQs

Which SEO Content Should I Start With?

public – 5 min read
Welcome to the very first in the series of Listeners Questions. This week's question is: "Which SEO…
Dec 9, 2022
Ben Goodey Ben Goodey
Growing My Niche Website to 75,000 Visitors & £7K Income per Month in 2 Years With SEO
SEO Case Studies All Interviews SEO Podcast Interviews

Growing My Niche Website to 75,000 Visitors & £7K Income per Month in 2 Years With SEO

paid – 9 min read
Could 82 pages of content change your life? For my guest this week, Samantha North, it did. In 2 years,…
Dec 7, 2022
Ben Goodey Ben Goodey
How Monday.com Wrote 1,000 SEO Articles in 12 Months (and then IPO'd)
SEO Case Studies SEO Podcast Interviews

How Monday.com Wrote 1,000 SEO Articles in 12 Months (and then IPO'd)

paid – 11 min read
Pre-IPO Monday.com dramatically scaled its content production. I'm talking over 125 new blog posts per month. 1,…
Nov 30, 2022
Ben Goodey Ben Goodey
How Investopedia.com Gets 80 Million in Monthly Traffic
SEO Case Studies SEO Strategies

How Investopedia.com Gets 80 Million in Monthly Traffic

members – 10 min read
Investopedia's my go-to site for showing off SEO best practices. They're particularly impressive because finance is…
Nov 24, 2022
Ben Goodey Ben Goodey
How to Create Your First SaaS SEO Strategy
All Interviews SEO Podcast Interviews SEO Strategies

How to Create Your First SaaS SEO Strategy

members – 7 min read
“I’ve built a thriving business JUST from this revenue-focused content plan sprint”—Brendan Hufford Here's a challenge…
Nov 23, 2022
Ben Goodey Ben Goodey
Growing a Daycare to £13M in Revenue via SEO (Local SEO Case Study)
Premium SEO Case Studies SEO Podcast Interviews

Growing a Daycare to £13M in Revenue via SEO (Local SEO Case Study)

members – 6 min read
In the episode, Tim Hanson shared the details behind an extremely impressive growth story. For one of his former clients,…
Nov 16, 2022
Ben Goodey Ben Goodey
SEO for Innovative Products: Create Content Even With Low Search Volume
Public Articles SEO Strategies

SEO for Innovative Products: Create Content Even With Low Search Volume

public – 4 min read
BOFU keywords are not that difficult to find, usually. But what if you’re an early-stage startup with cutting-edge technology?…
Nov 15, 2022
Ben Goodey Ben Goodey
How SEO Helped Supermetrics Grow to $50m ARR
All Interviews SEO Case Studies SEO Podcast Interviews

How SEO Helped Supermetrics Grow to $50m ARR

members – 7 min read
Supermetrics just hit $50m ARR. That's more than 5x since Edward Ford joined the team three years ago.…
Nov 9, 2022
Ben Goodey Ben Goodey
Product-Led Content: 5 Steps to Create It
Articles SEO Strategies

Product-Led Content: 5 Steps to Create It

public – 7 min read
⚡New here? Check out our fast-growing library of SEO case studies. Product-led content weaves your product into the narrative to…
Nov 9, 2022
Ben Goodey Ben Goodey
How to Win Your Entire Niche in Search
Articles SEO Strategies

How to Win Your Entire Niche in Search

public – 3 min read
Want to win your entire niche in search? Everyone has that one topic or concept for which they most want…
Nov 2, 2022
Ben Goodey Ben Goodey
4 Thought Leadership Frameworks for SEO Content
All Interviews Articles Premium

4 Thought Leadership Frameworks for SEO Content

members – 6 min read
📚Related read: Check out our deep dive into Animalz own content strategy. Did you notice a couple of years ago…
Nov 2, 2022
Ben Goodey Ben Goodey
The Secrets Behind Animalz Own Content Strategy
Premium Articles SEO Strategies

The Secrets Behind Animalz Own Content Strategy

members – 5 min read
🎧Hear the full episode with Ryan Law and his thought leadership frameworks for SEO in our episode together. Animalz.co…
Nov 2, 2022
Ben Goodey Ben Goodey
How to Find Bottom-of-Funnel Keywords (with Modifier List)
SEO Strategies Articles

How to Find Bottom-of-Funnel Keywords (with Modifier List)

public – 3 min read
⚡Generate 191 bottom-of-funnel keywords in under 3 minutes: We built you a FREE tool that auto-generates blog post titles tailored…
Oct 27, 2022
Ben Goodey Ben Goodey
How to Get 2m Clicks in 16 Months in a Tough-to-Win Niche
Premium All Interviews SEO Case Studies

How to Get 2m Clicks in 16 Months in a Tough-to-Win Niche

members – 10 min read
I interviewed Ryan Darani several months ago, just after he shared this fantastic graph on LinkedIn. ⚡New here? Check out…
Oct 26, 2022
Ben Goodey Ben Goodey
How To Write V Good Content When You're Not An Expert
Articles Public SEO Strategies

How To Write V Good Content When You're Not An Expert

public – 5 min read
This past week I began writing an article on upselling. You may or may not have noticed, but I’m…
Oct 22, 2022
Ben Goodey Ben Goodey
How Operto 4x Revenue in 12 Months With Foundation-Growth-Scale SEO Framework
Premium SEO Podcast Interviews SEO Case Studies

How Operto 4x Revenue in 12 Months With Foundation-Growth-Scale SEO Framework

members – 8 min read
In this article, you'll find the full strategy and the details of the Foundation-Growth-Scale SEO framework.
Oct 19, 2022
Ben Goodey Ben Goodey
Three Core Elements of a SaaS SEO Strategy
Public Articles SEO Strategies

Three Core Elements of a SaaS SEO Strategy

public – 3 min read
Today, I'm going to break down the three core elements of a successful SaaS SEO strategy: * The conversion…
Oct 16, 2022
Ben Goodey Ben Goodey
5 Key Lessons From a 10-year SEO Career, By Kevin Indig
Articles SEO Strategies SEO Podcast Interviews

5 Key Lessons From a 10-year SEO Career, By Kevin Indig

members – 7 min read
Reflecting on a 10-year career, Kevin Indig shares the lessons and stories from his time at Atlassian, Shopify, G2, and DailyMotion.
Oct 12, 2022
Ben Goodey Ben Goodey
Welcome—come on in

Welcome—come on in

public – 3 min read
A welcome note. Housekeeping. And the guest lineup this season. (Oh, and the update checklist)
Oct 8, 2022
Ben Goodey Ben Goodey
How Topical Authority Helped Respona Grow 0 to ~100K Monthly Organic Visitors
All Interviews Articles SEO Case Studies

How Topical Authority Helped Respona Grow 0 to ~100K Monthly Organic Visitors

members – 4 min read
Learn how George and his team grew SaaS startup, Respona to 100,000 monthly visitors leveraging the latest SEO techniques.
Oct 5, 2022
Ben Goodey Ben Goodey
How to Use Jobs-to-Be-Done in SEO | Framework + Examples
SEO Strategies Articles SEO Case Studies

How to Use Jobs-to-Be-Done in SEO | Framework + Examples

public – 11 min read
Top SEOs use Jobs-to-be-Done to create the highest quality content for search engines. In this article, we look at the theory, practical steps, and examples from companies like Canva.
Oct 5, 2022
Ben Goodey Ben Goodey
Three PR Backlink Building Tactics with Real-World Examples (With Fery Kaszoni)
Premium SEO Case Studies SEO Podcast Interviews

Three PR Backlink Building Tactics with Real-World Examples (With Fery Kaszoni)

members – 7 min read
A rapid influx of authoritative backlinks could be the boost you need to 10x your search volume. PR is one technique every marketer can use to land 100s of backlinks over night.
Sep 28, 2022
Ben Goodey Ben Goodey
How Peanut Grew from 0 to 2.3M Monthly Traffic in 12 Months
Premium SEO Case Studies SEO Podcast Interviews

How Peanut Grew from 0 to 2.3M Monthly Traffic in 12 Months

members – 7 min read
2.3M new visitors in under 12 months?! Here's exactly how Peanut did it.
Sep 21, 2022
Ben Goodey Ben Goodey
What the Fxckkk?!
Public

What the Fxckkk?!

public – 2 min read
Hi you delightful human! It's been a while hasn't it? In fact, some of you receiving…
Sep 20, 2022
Ben Goodey Ben Goodey
How Ahrefs Grew to 1.5M Monthly Visitors and Exploded Leads
Articles Premium SEO Case Studies

How Ahrefs Grew to 1.5M Monthly Visitors and Exploded Leads

members – 5 min read
Tim Soulo teaches us the Ahrefs lead generation strategy. Copy this for consistent, passive revenue.
Aug 29, 2022
Ben Goodey Ben Goodey
How to Create an Ebook that Drives +1,200 Organic Downloads in 1-2 Weeks
Premium Articles

How to Create an Ebook that Drives +1,200 Organic Downloads in 1-2 Weeks

members – 5 min read
How to create an ebook that drives 1,000s of leads and how to turn them into revenue opportunities.
Aug 29, 2022
Ben Goodey Ben Goodey
How Venngage Went From 0 to 3m Monthly Organic Traffic & 150k Monthly Sign-Ups
Premium SEO Case Studies SEO Podcast Interviews

How Venngage Went From 0 to 3m Monthly Organic Traffic & 150k Monthly Sign-Ups

members – 6 min read
How Venngage built millions of backlinks and 3 million in monthly traffic.
Aug 29, 2022
Ben Goodey Ben Goodey
Two SEO Briefing Templates That Ensure Quality Content
Premium SEO Strategies

Two SEO Briefing Templates That Ensure Quality Content

members – 1 min read
Login below to get two killer SEO briefing templates to use with your freelance writers.
Aug 26, 2022
Ben Goodey Ben Goodey
Capture In-Market Buyers With This Simple SEO Strategy
Articles SEO Strategies Public

Capture In-Market Buyers With This Simple SEO Strategy

public – 3 min read
3% of your ideal customers are in-market buyers right now. They're ready to purchase and looking for products. Here's how to capture them.
Jan 14, 2022
Ben Goodey Ben Goodey
10 SEO Tips to Ensure You Rank #1 And Drive Revenue
Articles SEO Strategies Public

10 SEO Tips to Ensure You Rank #1 And Drive Revenue

public – 7 min read
These 10 SEO tips are based on years of personal experience ranking high and driving high intent leads from search.
Jan 14, 2022
Ben Goodey Ben Goodey

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