How to Do Meaningful SEO Reporting | Tips & Tactics
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7 min read
Waste less time. Improve self-reporting. Automate more.
SEO Content Tracking & Performance Template
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2 min read
This is my simple yet powerful Google Sheets Content Tracker.
3 Things You Should Know About Your Audience (If You Want to Drive More Results)
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7 min read
The devil is in the deets.
How to Find Hidden High-Converting Keywords in Your Search Console Data
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4 min read
A quick weekend tactic to unlock more growth.
“Focus On Middle Funnel First!” Scaling ClickUp to 100K/Mo as a One-Man Content Team
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7 min read
“I try to take away as much editing from the start. Detailed briefs really help with that."
How to Generate Demand with SEO (Incl. 5 Case Studies)
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9 min read
How to win beyond your in-market buyers and build a compounding powerhouse of content.
Ultimate Design Checklist for SEO Content (Downloadable)
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1 min read
Downloadable access to three design in SEO checklists.
How to Write Top Tier "Best X Software" Listicles (With Template)
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7 min read
These keywords are literally your best opportunity to win customers.
Your SEO Content Needs a Better Thesis
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4 min read
Most SEO content is boring as hell. Let's fix that.
New Site SEO Checklist: Does Yours Have All of These?
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2 min read
Before I help my clients start scaling content production, there are a few requirements I need in place. Here's my new site SEO checklist.
How CardGamer.com Grew to 40,000 Clicks/mo in 2 Months
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8 min read
Remember that RetroDodo niche site case study?
Where Brandon built the site to 1M+ monthly clicks and $50K revenue?
That…
My #1 Tip for Hiring Great Writers
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3 min read
🚀This is a newsletter for premium members of the How the F*ck community.
Someone wise once told me:
"…
3 Ways to Keep Content Quality High (Even at Scale)
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4 min read
As you scale content, it's easy to let quality slip.
1-10 articles?
You diligently pour over the minutia.…
How to scale 50 → 100 articles/mo ⚠️
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1 min read
Wanna scale your search traffic?
You need content.
The more content you create, the more opportunity you have to:
* Target…
Anatomy of a High-Converting Blog Post
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4 min read
This week, Benji Hyam from Grow & Convert shared his 6-steps to building a high-converting SEO strategy.
It was awesome.…
6-Steps to Building a High-Converting SEO Strategy
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8 min read
This week, Benji Hyam from Grow & Convert joined the community to talk SEO.
His team builds high-converting SEO strategies…
How to Build Thought Leadership into a Velocity SEO Workflow
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9 min read
Erin Balsa joined the podcast & community this week.
I've known for a while that Erin shares my…
How Copy.AI Seized First Mover Advantages (1M Clicks in 5 Months)
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11 min read
Since its launch in 2020, copy.ai has grown to 8M users in the fierce battle for AI content writing…
How Living Cozy Grew to 335,000 Monthly Page Views
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10 min read
🤩Read highlights in carousel format here.🎧Listen to the interview here.
Ash Read initially launched Living Cozy as a directory…
The Ultimate SEO Content Brief Template (+8 Experts Give Advice)
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7 min read
Most content teams spend far too much time:
* Communicating back and forth with writers
* Editing final drafts that missed the…
How SurveyMonkey Scaled Organic to $200M in Annual Revenue
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9 min read
🎧Listen to this episode here on Apple/Spotify. Watch here on YouTube.
Eli Schwartz joined SurveyMonkey in 2012. They’d…
Tomb Raiding SEO: The Keyword Strategy Behind the "Beast"
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8 min read
Learn to raid uncompetitive keyword opportunities from blogs like yours.
How to Choose a Profitable Niche - A Data-Led Approach
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6 min read
In the latest How the F*ck episode, we heard from Adam Smith, Founder of Niche Site Builders.
He'…
![How to Use Aged Domains to Juice Up Your Authority [9-Step Evaluation Criteria]](/content/images/size/w300/2023/03/Template-Cover-Image-SEO-Case-Study--18-.png)
How to Use Aged Domains to Juice Up Your Authority [9-Step Evaluation Criteria]
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10 min read
Aged domains are older websites that have accrued SEO authority.
Buying one is a shortcut to having a very organic-looking…
Part 2: How Monday.com Scaled Search Traffic 600% in 2 Years
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18 min read
In this week's SEO case study, we revisit a story we released in December 2022: How Monday.com…
Aura's Rise to ~1 Million Monthly Visitors in 12 Months: A Full-Funnel SEO Strategy
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14 min read
This week I welcome Gaetano DiNardi back to the community to talk us through an insanely successful SEO growth story…
LEMA Framework: How to Create Remarkable Content That Drives Results
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10 min read
In this week's How the F*ck case study, we learn how to create remarkable content.
Here'…
Fixing the SEO of an £80M Monthly Fashion Store (Adding 22% In Revenue in 12 Months)
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14 min read
Learn how eCommerce SEO expert, Louis Smith, increased a fashion retailers revenue by 22% in 12 months.
0 to £6 billion IPO in 2 years | Role of SEO in Cazoo's growth | Automotive SEO case study
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15 min read
The British online car retailer, Cazoo, went from launch to £6 billion IPO in ~2 years.
In this week’s…
How to Build a Content Operation Like Workello
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17 min read
If you want to increase content production while keeping costs low, then you must invest in content operations.
In the…
How Typeform Built SEO into a $3M Annual Lifetime Revenue Channel
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10 min read
💡About the guest: Jake Stainer is the Co-Founder of the SaaS SEO Agency, Skale. He was Typeform's Head…
Hotjar's Traffic Explosion: 47% Increase in 2 Years
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11 min read
Hotjar's Senior SEO & Content strategist tells us how Hotjar leverages full-funnel topic clusters to drive success.
How Retro Dodo Grew to 1 Million Clicks & $50K Monthly Revenue in 3 Years
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12 min read
The case study I share below is more of a success than many of us can dream.
In three years,…
How Scribe Grew from 0-30K Monthly Visitors in 7 Months
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12 min read
This week's SEO case study is with the world-class SEO & content strategist, Jakub Rudnik.
Safe to say…
Programmatic SEO case study: How UserPilot Scaled to 100K Visitors in 10 Months
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9 min read
It took UserPilot three years to get its first 25,000 monthly organic visitors.
And, just 10 months to get…
Growing My Niche Website to 75,000 Visitors & £7K Income per Month in 2 Years With SEO
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9 min read
Could 82 pages of content change your life?
For my guest this week, Samantha North, it did.
In 2 years,…
Growing a Daycare to £13M in Revenue via SEO (Local SEO Case Study)
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6 min read
In the episode, Tim Hanson shared the details behind an extremely impressive growth story.
For one of his former clients,…
How SEO Helped Supermetrics Grow to $50m ARR
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7 min read
Supermetrics just hit $50m ARR.
That's more than 5x since Edward Ford joined the team three years ago.…
4 Thought Leadership Frameworks for SEO Content
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6 min read
📚Related read: Check out our deep dive into Animalz own content strategy.
Did you notice a couple of years ago…
The Secrets Behind Animalz Own Content Strategy
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5 min read
🎧Hear the full episode with Ryan Law and his thought leadership frameworks for SEO in our episode together.
Animalz.co…
How to Get 2m Clicks in 16 Months in a Tough-to-Win Niche
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10 min read
I interviewed Ryan Darani several months ago, just after he shared this fantastic graph on LinkedIn.
⚡New here? Check out…
How Operto 4x Revenue in 12 Months With Foundation-Growth-Scale SEO Framework
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8 min read
In this article, you'll find the full strategy and the details of the Foundation-Growth-Scale SEO framework.
5 Key Lessons From a 10-year SEO Career, By Kevin Indig
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7 min read
Reflecting on a 10-year career, Kevin Indig shares the lessons and stories from his time at Atlassian, Shopify, G2, and DailyMotion.
How Topical Authority Helped Respona Grow 0 to ~100K Monthly Organic Visitors
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4 min read
Learn how George and his team grew SaaS startup, Respona to 100,000 monthly visitors leveraging the latest SEO techniques.
Three PR Backlink Building Tactics with Real-World Examples (With Fery Kaszoni)
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7 min read
A rapid influx of authoritative backlinks could be the boost you need to 10x your search volume. PR is one technique every marketer can use to land 100s of backlinks over night.
How Peanut Grew from 0 to 2.3M Monthly Traffic in 12 Months
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7 min read
2.3M new visitors in under 12 months?! Here's exactly how Peanut did it.
How Ahrefs Grew to 1.5M Monthly Visitors and Exploded Leads
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5 min read
Tim Soulo teaches us the Ahrefs lead generation strategy. Copy this for consistent, passive revenue.
How to Create an Ebook that Drives +1,200 Organic Downloads in 1-2 Weeks
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5 min read
How to create an ebook that drives 1,000s of leads and how to turn them into revenue opportunities.