How the F*ck (Page 4)

How to make SEO-friendly URLs (most websites still get this wrong)

public – 4 min read

SPONSORED Traffic without revenue is just vanity metrics. Tired of SEO that gets eyeballs but no buyers? Spicy Margarita builds…

Apr 16, 2025

How to Write Proper FAQs

public – 3 min read

SPONSORED More traffic isn’t the goal—more buyers are. B2B SaaS brands like Surfshark and Pitch rank for high-intent…

Apr 9, 2025

Is now a good time to invest in SEO? 7 reasons I'm a yes

public – 3 min read

It's time to fight back against the SEO doomsdayers and Linkedin fluffluencers. I've never seen so…

Apr 2, 2025

The age of originality

public – 3 min read

Teaching people "easy things" has fast become a commodity.

Mar 26, 2025

f* easy content - 3 techniques to make your next article stand out

public – 3 min read

Most content is 'easy' content: * Easy to create * Easy to ignore * Easy to forget It lacks depth. Never…

Jan 24, 2025

Does your SEO strategy fail to factor in change?

public – 1 min read

SEO is changing. It's always been changing. But now more than ever. And it's undeniable. You&…

Jan 16, 2025

Avoiding The Content Trap

public – 2 min read

"Just publish more content" is like throwing SEO spaghetti at the wall. Sure, something might stick – but at…

Jan 8, 2025

Two Common SEO Mistakes (Search Intent Gone Wrong)

public – 3 min read

Before we started working together, a client of mine published 50+ low-quality SEO blog posts. A handful gained some traction,…

Nov 27, 2024

Make More Money From Your SEO Strategy

public – 4 min read

Want your SEO strategy to make you more money? There’s one big, not-so-simple, trick that can make yours: * More…

Nov 13, 2024

Winning HARO links: How long is the PERFECT pitch?

public – 1 min read

Hey friends, Quick note this week to share some incredibly useful data. Ever pitched on a platform like Featured, Haro,…

Nov 6, 2024

Show Your Reader You Know Them - 3 Step Process for Making Reader's Fall in Love

public – 5 min read

Ever got a cold email in your inbox that was truly dreadful? Who am I kidding; we all get them…

Oct 30, 2024

8 Real-World Content Experience Examples

public – 5 min read

8 awesome SEO content experience examples that serve search intent successfully, without being a boring 3,000-word blog post.

Oct 26, 2024

Why Blog Post Templates Kill Creativity and Better Ways to Compete for Attention in 2025

public – 5 min read

Most SEO content in 2024 is not packaged in a way that users are willing to consume.

Oct 18, 2024

My #1 Tip for Hiring Great Writers (Not Good, Great).

public – 2 min read

Great writers make or break your operations. Good writers: * Spend 10x more time on research * Maintain high standards for content…

Oct 2, 2024

Increase Traffic by 20% With These 3 Exercises

public – 2 min read

Internal links are one of your greatest allies in SEO: * They coach Google on the relationships between content. * They help…

Sep 18, 2024

Three things I love about Adobe's SEO & blog design 🤤

public – 4 min read

Adobe is what you call a mega site. 80M in monthly traffic according to Ahrefs and I think the internet…

Aug 22, 2024

Simple Yet Powerful SEO Tactic [+ an Insider Tip From Typeform]

public – 3 min read

Internal links are still such a simple yet powerful part of SEO. Plenty of studies show a positive correlation between…

Jul 31, 2024

Content Not Converting? Most People Miss These 4 Things.

public – 4 min read

You wrote an article that's not converting. Before you quit and move to the forest, try these 4 things.

Jul 17, 2024

Part 3: Three Signals of Poor Content (That You Can Outrank)

public – 3 min read

Low link building budget? Do this.

Jul 3, 2024

"Low Intent Match" Method (How I Ranked Above Hubspot)

public – 3 min read

This week, I want to teach you another method for finding low-competition keywords.

Jun 26, 2024

Sneaking up on Competitors ("Lowest DR in Top 5" Method)

public – 4 min read

I love working with brands who’ve underinvested in their SEO.

Jun 19, 2024

Want to Convert More Traffic? Make Them Feel.

public – 6 min read

10 tips ways to make your audience feel & convert.

Jun 12, 2024

3 Signs You Have a Weak SEO Strategy

members – 3 min read

and how to make yours stronger.

Jun 5, 2024

$35K in 12 months from 3 blogs

members – 2 min read

woah

May 29, 2024

7 Must-Read SEO Quotes About Driving Revenue Growth

public – 9 min read

In this week's newsletter, I've pulled 7 quotes from seriously successful SEO leaders who appeared on…

May 22, 2024

AI Overviews in SEO—Should You Freak Out?

public – 3 min read

AI Overviews in SEO—should you freak out? And how do you choose keywords now? Google is finally releasing its…

May 16, 2024

How to Find the BEST Possible Writers for Your Budget

members – 5 min read

This one may surprise you: It's not always true that the more you spend per article, the better…

May 10, 2024

How Preply Grew to 3.8M Traffic/Month in Just 3 Years

public – 9 min read

Preply, the online language tutoring company, absolutely exploded in organic search traffic over the past three years. Since 2012, the…

May 2, 2024

How to Do Meaningful SEO Reporting | Tips & Tactics

public – 7 min read

Waste less time. Improve self-reporting. Automate more.

May 1, 2024

+50% revenue in Q1 thanks to SEO? 😵‍💫 Here’s how:

public – 7 min read

I got off the phone with a client yesterday with a biiiig smile on my face. They had good news…

Apr 15, 2024

Make Your Content High Value With These 4 Sources of Unique Insight

public – 4 min read

Your blog is your brand communicating to your audience—and that should not be boring or basic.

Apr 4, 2024

Scaling Springly to 100 Articles/Month (And How My Approach Has Changed)

public – 4 min read

Hey friends, I had the wonderful Trish Seidel on the podcast this week. Trish was Growth Manager at Springly in…

Mar 21, 2024

SEO Content Tracking & Performance Template

paid – 2 min read

This is my simple yet powerful Google Sheets Content Tracker.

Mar 20, 2024

Just 3 of my contrarian beliefs on SEO

members – 4 min read

…

Mar 14, 2024

3 Unignorable Pillars of Your Content Operation

public – 3 min read

Ever heard the phrase "take away one leg of a stool, and the whole thing collapses"? It'…

Mar 6, 2024

Wanna Rank Fast? My Big 3 Factors.

members – 3 min read

🌶️ secret sauce alert

Feb 25, 2024

Three Big Content Ops Lessons From the Last 3 Months

public – 3 min read

+ some easter eggs

Feb 22, 2024

The #1 choice that drives $$ from SEO

paid – 3 min read

Not content. Not persuasion. Not design.

Feb 7, 2024

5-Minute Experiment That Improved My Conversion Rate by 53%

members – 3 min read

Hey all, Recently, I’ve been experimenting with ways to improve blog conversion rates for my clients. As promised, whenever…

Jan 29, 2024

3 Things You Should Know About Your Audience (If You Want to Drive More Results)

paid – 7 min read

The devil is in the deets.

Jan 23, 2024

How to Find Hidden High-Converting Keywords in Your Search Console Data

public – 4 min read

A quick weekend tactic to unlock more growth.

Jan 21, 2024

5 Critical Tools in My Content Analytics Tool Stack

members – 4 min read

5 tools I'm using to measure & optimize both conversions and traffic.

Jan 17, 2024

Year of the Dragon 🐉

public – 1 min read

What to expect from How the F*ck in Q1.

Jan 10, 2024

“Focus On Middle Funnel First!” Scaling ClickUp to 100K/Mo as a One-Man Content Team

paid – 7 min read

“I try to take away as much editing from the start. Detailed briefs really help with that."

Dec 13, 2023

How to Generate Demand with SEO (Incl. 5 Case Studies)

paid – 9 min read

How to win beyond your in-market buyers and build a compounding powerhouse of content.

Dec 7, 2023

Ultimate Design Checklist for SEO Content (Downloadable)

paid – 1 min read

Downloadable access to three design in SEO checklists.

Dec 5, 2023

Should you use AI for SEO content?

public – 6 min read

7 thoughts on AI in SEO content creation and where I'm using it

Nov 30, 2023

My SEO Blog Template Checklist - Boost Engagement; Ranking; Conversion

members – 4 min read

11 elements of a flaming-hot blog template.

Nov 22, 2023

My SEO Content Design Checklist - Boost Readability; Consumption; Conversion

members – 5 min read

How to design content for SEO and reader friendliness.

Nov 15, 2023

My SEO Graphic Design Checklist - Boost Ranking; Engagement; Conversion

members – 5 min read

How to use graphic design for better SEO.

Nov 8, 2023

My biggest mistake

public – 4 min read

The story of How the F*ck. My journey building this community. And some mistakes made along the way.

Nov 1, 2023

What is a "Search Mindset"?

public – 2 min read

SEOs love talking about search intent, but I don't see ANYONE talking about "search mindset".

Oct 25, 2023

How to Write Top Tier "Best X Software" Listicles (With Template)

paid – 7 min read

These keywords are literally your best opportunity to win customers.

Oct 25, 2023

Top 10 SEO Tasks You Must Not Ignore

public – 3 min read

Hey friends, If you want to rank well in SEO, there are just some tasks you should NOT ignore. Here…

Oct 19, 2023

Your SEO Content Needs a Better Thesis

paid – 4 min read

Most SEO content is boring as hell. Let's fix that.

Oct 18, 2023

9 Free SEO Tools [That Will Optimize Your Workflows]

public – 4 min read

Here are nine 100% free SEO tools from 2023. Improve your outcomes, and do it faster.

Oct 11, 2023

New Site SEO Checklist: Does Yours Have All of These?

paid – 2 min read

Before I help my clients start scaling content production, there are a few requirements I need in place. Here's my new site SEO checklist.

Oct 4, 2023

How I Got a LinkedIn "Top Voices" Badge (And You Can, Too).

public – 3 min read

Last week, I earned a "Community Top Voices" badge on LinkedIn. "OMG congrats, well done! Such a…

Oct 4, 2023

Why My Site Wasn't Hit by the Helpful Content Update 2023

members – 6 min read

My client's site is upticking HARD right now. * July 26th: 30,000/28 days * August 17th: 35,000/…

Sep 27, 2023

Steal My Internal Link Audit Process (With Epic Template)

members – 4 min read

SEOs in my circle continuously whisper about the power of internal links. “I know dude, huge jumps in traffic every…

Sep 25, 2023

Winning Budget: How monday.com Talk About the Value of SEO 💰💰

members – 6 min read

Hey friend, monday.com is well-known for its explosive and unignorable advertising campaigns. And yep, paid ads were their focus…

Sep 20, 2023

How CardGamer.com Grew to 40,000 Clicks/mo in 2 Months

paid – 8 min read

Remember that RetroDodo niche site case study? Where Brandon built the site to 1M+ monthly clicks and $50K revenue? That…

Sep 14, 2023

Not All Content Has to Be High-Intent

members – 3 min read

We often talk about “high-converting” content in the SEO world. The advice tends to focus on commercial-intent keywords like: * “Best…

Sep 13, 2023

How to Build Your First-Ever Topic Cluster (And Make a Splash in Your Industry)

public – 2 min read

Here's how to build your first topic cluster. Start to finish. So it drives real customers.

Sep 7, 2023

How the F*ck to Convert Traffic

members – 3 min read

Hello Ben’s subscribers! Please don’t unsubscribe from this edition. I really don’t want to annoy Ben. He…

Sep 6, 2023

How to Build a Content Strategy That Truly Drives Pipeline (step-by-step)

members – 5 min read

🔥Note: The weekly How the F*ck newsletter will be written by a guest author throughout August. This week, Sara…

Aug 30, 2023

My #1 Tip for Hiring Great Writers

paid – 3 min read

🚀This is a newsletter for premium members of the How the F*ck community. Someone wise once told me: "…

Aug 23, 2023

How to Use AI to Prioritise 10,000+ Keywords

members – 7 min read

🔥Note: The weekly How the F*ck newsletter will be written by a guest author throughout August. This week, Tim…

Aug 23, 2023

How to Choose the Right Blogging Niche [That Makes You Money]

members – 5 min read

🔥Note: The weekly How the F*ck newsletter will be written by a guest author throughout August. This week, Samantha…

Aug 16, 2023

3 Ways to Keep Content Quality High (Even at Scale)

paid – 4 min read

As you scale content, it's easy to let quality slip. 1-10 articles? You diligently pour over the minutia.…

Aug 9, 2023

How to Convincingly Add Expert Insight into Content

members – 3 min read

💡This week, Melissa Malec is taking over the How the F*ck newsletter show. Melissa is a killer content writer…

Aug 2, 2023

How to scale 50 → 100 articles/mo ⚠️

paid – 1 min read

Wanna scale your search traffic? You need content. The more content you create, the more opportunity you have to: * Target…

Jul 26, 2023

SEO Best Practices | Q&A with Expert SEO, Zoe Ashbridge

public – 6 min read

I was so excited to welcome fellow Brit, Zoe Ashbridge, to the community today. In the podcast, we throw questions…

Jul 12, 2023

Anatomy of a High-Converting Blog Post

paid – 4 min read

This week, Benji Hyam from Grow & Convert shared his 6-steps to building a high-converting SEO strategy. It was awesome.…

Jul 5, 2023

6-Steps to Building a High-Converting SEO Strategy

paid – 8 min read

This week, Benji Hyam from Grow & Convert joined the community to talk SEO. His team builds high-converting SEO strategies…

Jul 5, 2023

3 Myths About Internal Links That Need to Stop

public – 4 min read

This week, I put together my internal linking best practices into a Standard Operating Procedure (SOP) for How the F*…

Jun 28, 2023

Proper Internal Linking (Standard Operating Procedure)

paid – 1 min read

Hey all! This week, I put together my internal linking standard operating procedure (SOP) for premium members. The SOP includes…

Jun 28, 2023

Reader Centric Topical Authority (Without the Keywords)

public – 3 min read

A friend recently reached out to me and asked: “Ben, I’m trying to create topical authority for a client…

Jun 23, 2023

Content Refresh Checklist: How to Refresh Old SEO Content

public – 10 min read

Ah, ye old content refresh. Pause content creation for a moment. We're revisiting your vast library and squeezing…

Jun 21, 2023

Scaling Quality Content: 8 SEO Frameworks

public – 5 min read

If your SEO content fails to: * Show earned secrets * Encourage new ways of thinking * Convey what makes your brand unique…

Jun 14, 2023

How to Build Thought Leadership into a Velocity SEO Workflow

paid – 9 min read

Erin Balsa joined the podcast & community this week. I've known for a while that Erin shares my…

Jun 14, 2023

How to Find & Win Trending Keywords in SEO

public – 6 min read

SEO is getting more competitive every day: 1. More brands are investing in it 2. Google keeps releasing traffic-eroding features…

Jun 7, 2023

How Copy.AI Seized First Mover Advantages (1M Clicks in 5 Months)

paid – 11 min read

Since its launch in 2020, copy.ai has grown to 8M users in the fierce battle for AI content writing…

Jun 7, 2023

5 Guest Blogging Best Practices (Be Unignorable & Win More "Juice")

public – 5 min read

I used to undervalue backlink building. I saw people getting stratospheric results from content production alone and thought…backlinks must…

May 31, 2023

How Generative AI Will Impact SEO | Google SGE Tips

public – 5 min read

In case you hadn't heard, Google is changing. In this week's newsletter, I've curated…

May 25, 2023

High Converting Keywords: Find Yours & Learn to Craft an Enticing Offer

public – 9 min read

💡This article is based on a podcast interview with Jacob Clarke from NerdWallet. Listen to the full episode on the…

May 23, 2023

How Maze Built an SEO Revenue Engine. And You Can, Too.

public – 11 min read

Maze is a SaaS platform that helps product teams collect and use user insights for product development. In 2021, Maze…

May 17, 2023

What is Topical Authority in SEO & 5 Case Studies

public – 12 min read

Google now notices if your website as a whole shows topical authority. So, guess what? * It’s no longer good…

May 9, 2023

How Living Cozy Grew to 335,000 Monthly Page Views

paid – 10 min read

🤩Read highlights in carousel format here.🎧Listen to the interview here. Ash Read initially launched Living Cozy as a directory…

May 1, 2023

The Ultimate SEO Content Brief Template (+8 Experts Give Advice)

paid – 7 min read

Most content teams spend far too much time: * Communicating back and forth with writers * Editing final drafts that missed the…

Apr 19, 2023

Google’s E-E-A-T: How to Demonstrate It

public – 5 min read

In December 2022, a new E was added to E-E-A-T. The new “E” stands for experience. In Google’s announcement…

Apr 12, 2023

How SurveyMonkey Scaled Organic to $200M in Annual Revenue

paid – 9 min read

🎧Listen to this episode here on Apple/Spotify. Watch here on YouTube. Eli Schwartz joined SurveyMonkey in 2012. They’d…

Apr 11, 2023

How to Raid Your Competitor's SEO Strategy [And 3 More Juicy SEO Tips]

public – 4 min read

⚡Workello helps you scale your content operations. Hiring writers is the MOST difficult part of it all. Want to hire…

Apr 5, 2023

Tomb Raiding SEO: The Keyword Strategy Behind the "Beast"

paid – 8 min read

Learn to raid uncompetitive keyword opportunities from blogs like yours.

Apr 5, 2023

An SEO tactic you NEED to try

public – 4 min read

🆒This week's newsletter is sponsored by uSERP. uSERP is a performance-driven SEO agency that helps you fuel your…

Mar 29, 2023

How to Choose a Profitable Niche - A Data-Led Approach

paid – 6 min read

In the latest How the F*ck episode, we heard from Adam Smith, Founder of Niche Site Builders. He'…

Mar 29, 2023

+5 Niche Site Case Studies & Examples from 2023 [Real Interviews]

public – 7 min read

Niche websites are a great source of passive income. The biggest success stories rake up tens of thousands of dollars…

Mar 28, 2023

How to Use Aged Domains to Juice Up Your Authority [9-Step Evaluation Criteria]

public – 10 min read

Aged domains are older websites that have accrued SEO authority. Buying one is a shortcut to having a very organic-looking…

Mar 22, 2023

8 Stupidly Successful SaaS SEO Case Studies - 2023 Strategies

public – 10 min read

How does Hotjar consistently win the most difficult search terms? How did monday.com get to 1M monthly visitors in…

Mar 19, 2023

You really REALLY don't wanna miss this - Monday.com 🤯

public – 2 min read

A big thank you to our sponsors who keep the How the F*ck podcast free to the reader: This…

Mar 15, 2023

Part 2: How Monday.com Scaled Search Traffic 600% in 2 Years

paid – 18 min read

In this week's SEO case study, we revisit a story we released in December 2022: How Monday.com…

Mar 15, 2023

3 Types of Research For Incredible Content Marketing

public – 2 min read

Last week, I hosted the very first How the F*ck webinar (and we sold out!) * Guest: George Chasiotis, Founder…

Mar 8, 2023

Aura's Rise to ~1 Million Monthly Visitors in 12 Months: A Full-Funnel SEO Strategy

paid – 14 min read

This week I welcome Gaetano DiNardi back to the community to talk us through an insanely successful SEO growth story…

Mar 1, 2023

LEMA Framework: How to Create Remarkable Content That Drives Results

paid – 10 min read

In this week's How the F*ck case study, we learn how to create remarkable content. Here'…

Feb 22, 2023

Fixing the SEO of an £80M Monthly Fashion Store (Adding 22% In Revenue in 12 Months)

paid – 14 min read

Learn how eCommerce SEO expert, Louis Smith, increased a fashion retailers revenue by 22% in 12 months.

Feb 15, 2023

0 to £6 billion IPO in 2 years | Role of SEO in Cazoo's growth | Automotive SEO case study

paid – 15 min read

The British online car retailer, Cazoo, went from launch to £6 billion IPO in ~2 years. In this week’s…

Feb 7, 2023

Top Local SEO Tactics Podcast Episodes

public – 3 min read

The only way I like to learn SEO is by having a real expert pipe their knowledge into my brain.…

Jan 27, 2023

2 SEO experiments (+1 mental case study)

public – 2 min read

Tip of the week: This tip is guaranteed to improve your rankings 👇 Jeremy Moser, Co-Founder & CEO at uSERP, shared…

Jan 25, 2023

How to Build a Content Operation Like Workello

paid – 17 min read

If you want to increase content production while keeping costs low, then you must invest in content operations. In the…

Jan 25, 2023

8 Best SEO Podcasts to Improve Your Search Strategy

public – 5 min read

Note: This article was written by AI as an experiment.

Jan 24, 2023

How Typeform Built SEO into a $3M Annual Lifetime Revenue Channel

paid – 10 min read

💡About the guest: Jake Stainer is the Co-Founder of the SaaS SEO Agency, Skale. He was Typeform's Head…

Jan 18, 2023

Hotjar's Traffic Explosion: 47% Increase in 2 Years

paid – 11 min read

Hotjar's Senior SEO & Content strategist tells us how Hotjar leverages full-funnel topic clusters to drive success.

Jan 11, 2023

How Retro Dodo Grew to 1 Million Clicks & $50K Monthly Revenue in 3 Years

paid – 12 min read

The case study I share below is more of a success than many of us can dream. In three years,…

Jan 4, 2023

How to Get SEO Clients (Get Leads to Come to You)

public – 14 min read

Getting new SEO clients is tough. Building a steady pipeline of prospective leads is even tougher. When you've…

Jan 3, 2023

How Scribe Grew from 0-30K Monthly Visitors in 7 Months

paid – 12 min read

This week's SEO case study is with the world-class SEO & content strategist, Jakub Rudnik. Safe to say…

Dec 21, 2022

Programmatic SEO case study: How UserPilot Scaled to 100K Visitors in 10 Months

paid – 9 min read

It took UserPilot three years to get its first 25,000 monthly organic visitors. And, just 10 months to get…

Dec 14, 2022

AI in SEO: How Long Does it Take to Overcome AI Content Detection?

public – 8 min read

I used ChatGPT to write a 1,500-word blog post on the keyword "animals that eat plants" and…

Dec 11, 2022

Which SEO Content Should I Start With?

public – 5 min read

Welcome to the very first in the series of Listeners Questions. This week's question is: "Which SEO…

Dec 9, 2022

Growing My Niche Website to 75,000 Visitors & £7K Income per Month in 2 Years With SEO

paid – 9 min read

Could 82 pages of content change your life? For my guest this week, Samantha North, it did. In 2 years,…

Dec 7, 2022

How Monday.com Wrote 1,000 SEO Articles in 12 Months (and then IPO'd)

paid – 11 min read

Pre-IPO Monday.com dramatically scaled its content production. I'm talking over 125 new blog posts per month. 1,…

Nov 30, 2022

How Investopedia.com Gets 80 Million in Monthly Traffic

paid – 10 min read

Investopedia's my go-to site for showing off SEO best practices. They're particularly impressive because finance is…

Nov 24, 2022

How to Create Your First SaaS SEO Strategy

members – 7 min read

“I’ve built a thriving business JUST from this revenue-focused content plan sprint”—Brendan Hufford Here's a challenge…

Nov 23, 2022

Growing a Daycare to £13M in Revenue via SEO (Local SEO Case Study)

paid – 6 min read

In the episode, Tim Hanson shared the details behind an extremely impressive growth story. For one of his former clients,…

Nov 16, 2022

SEO for Innovative Products: Create Content Even With Low Search Volume

public – 4 min read

BOFU keywords are not that difficult to find, usually. But what if you’re an early-stage startup with cutting-edge technology?…

Nov 15, 2022

How SEO Helped Supermetrics Grow to $50m ARR

paid – 7 min read

Supermetrics just hit $50m ARR. That's more than 5x since Edward Ford joined the team three years ago.…

Nov 9, 2022

Product-Led Content: 5 Steps to Create It

public – 7 min read

⚡New here? Check out our fast-growing library of SEO case studies. Product-led content weaves your product into the narrative to…

Nov 9, 2022

How to Win Your Entire Niche in Search

public – 3 min read

Want to win your entire niche in search? Everyone has that one topic or concept for which they most want…

Nov 2, 2022

4 Thought Leadership Frameworks for SEO Content

paid – 6 min read

📚Related read: Check out our deep dive into Animalz own content strategy. Did you notice a couple of years ago…

Nov 2, 2022

The Secrets Behind Animalz Own Content Strategy

paid – 5 min read

🎧Hear the full episode with Ryan Law and his thought leadership frameworks for SEO in our episode together. Animalz.co…

Nov 2, 2022

How to Find Bottom-of-Funnel Keywords (with Modifier List)

public – 3 min read

⚡Generate 191 bottom-of-funnel keywords in under 3 minutes: We built you a FREE tool that auto-generates blog post titles tailored…

Oct 27, 2022

How to Get 2m Clicks in 16 Months in a Tough-to-Win Niche

paid – 10 min read

I interviewed Ryan Darani several months ago, just after he shared this fantastic graph on LinkedIn. ⚡New here? Check out…

Oct 26, 2022

How To Write V Good Content When You're Not An Expert

public – 5 min read

This past week I began writing an article on upselling. You may or may not have noticed, but I’m…

Oct 22, 2022

How Operto 4x Revenue in 12 Months With Foundation-Growth-Scale SEO Framework

paid – 8 min read

In this article, you'll find the full strategy and the details of the Foundation-Growth-Scale SEO framework.

Oct 19, 2022

Three Core Elements of a SaaS SEO Strategy

public – 3 min read

Today, I'm going to break down the three core elements of a successful SaaS SEO strategy: * The conversion…

Oct 16, 2022

5 Key Lessons From a 10-year SEO Career, By Kevin Indig

members – 7 min read

Reflecting on a 10-year career, Kevin Indig shares the lessons and stories from his time at Atlassian, Shopify, G2, and DailyMotion.

Oct 12, 2022

Welcome—come on in

public – 3 min read

A welcome note. Housekeeping. And the guest lineup this season. (Oh, and the update checklist)

Oct 8, 2022

How Topical Authority Helped Respona Grow 0 to ~100K Monthly Organic Visitors

paid – 4 min read

Learn how George and his team grew SaaS startup, Respona to 100,000 monthly visitors leveraging the latest SEO techniques.

Oct 5, 2022

How to Use Jobs-to-Be-Done in SEO | Framework + Examples

public – 11 min read

Top SEOs use Jobs-to-be-Done to create the highest quality content for search engines. In this article, we look at the theory, practical steps, and examples from companies like Canva.

Oct 5, 2022

Three PR Backlink Building Tactics with Real-World Examples (With Fery Kaszoni)

paid – 7 min read

A rapid influx of authoritative backlinks could be the boost you need to 10x your search volume. PR is one technique every marketer can use to land 100s of backlinks over night.

Sep 28, 2022

How Peanut Grew from 0 to 2.3M Monthly Traffic in 12 Months

paid – 7 min read

2.3M new visitors in under 12 months?! Here's exactly how Peanut did it.

Sep 21, 2022

What the Fxckkk?!

public – 2 min read

Hi you delightful human! It's been a while hasn't it? In fact, some of you receiving…

Sep 20, 2022

How Ahrefs Grew to 1.5M Monthly Visitors and Exploded Leads

paid – 5 min read

Tim Soulo teaches us the Ahrefs lead generation strategy. Copy this for consistent, passive revenue.

Aug 29, 2022

How to Create an Ebook that Drives +1,200 Organic Downloads in 1-2 Weeks

paid – 5 min read

How to create an ebook that drives 1,000s of leads and how to turn them into revenue opportunities.

Aug 29, 2022

How Venngage Went From 0 to 3m Monthly Organic Traffic & 150k Monthly Sign-Ups

paid – 6 min read

How Venngage built millions of backlinks and 3 million in monthly traffic.

Aug 29, 2022

Two SEO Briefing Templates That Ensure Quality Content

members – 1 min read

Login below to get two killer SEO briefing templates to use with your freelance writers.

Aug 26, 2022

Capture In-Market Buyers With This Simple SEO Strategy

public – 3 min read

3% of your ideal customers are in-market buyers right now. They're ready to purchase and looking for products. Here's how to capture them.

Jan 14, 2022

10 SEO Tips to Ensure You Rank #1 And Drive Revenue

public – 7 min read

These 10 SEO tips are based on years of personal experience ranking high and driving high intent leads from search.

Jan 14, 2022

3 Ways To Get More Traffic From Existing Content

public – 5 min read

Updating content is often one of the lowest of low-hanging fruit. Boost traffic significantly in minutes.

Jan 14, 2022

Velocity SEO: Is Scaled Production #1 For SERP Dominance?

public – 6 min read

Many companies are scaling their SEO content production to more than 60 articles per month. Are velocity and scale and SEO's best friend?

Jan 14, 2022

Why You Need to Build a Media Department For Your Brand

public – 4 min read

Dave Gerhardt posted this almost exactly a year ago (original credit: Gary Vaynerchuk). But he never talked much about how…

Jan 14, 2022

6 Ways to Boost Your Facebook Ads Click-Through Rate (CTR)

public – 2 min read

In Facebook Ads, click-through rate (CTR), the ratio of people who clicked on your ad to those who saw it,…

Jan 14, 2022

How to Start a Podcast Even If You're a Nobody

paid – 3 min read

How I started a podcast with nobody in my network and no real media skills.

Jan 14, 2022

How to Create an Inbound Lead Engine Your Sales Team Doesn't Hate

public – 1 min read

Dixa's inbound lead generation process—better than the rest.

Jan 14, 2022

How to Use Customer Calls to Create Content That Drives Revenue

public – 1 min read

Yaag walks us through Avoma's content strategy and his best practice tips for mapping content to results.

Jan 14, 2022

The Power of Events in B2B Marketing

public – 3 min read

This week, we catch up with Anthony Kennada, current Hopin CMO (ex-Gainsight; Front) on the power of events for building brand and generating demand.

Jan 14, 2022

How I Attract Big Name Clients With Content

public – 3 min read

Planable has clients like Social Chain and the United Nations. In this episode, we find out how they create content that serves the customer and wins consideration.

Jan 14, 2022

How I Grew AWW App (acquired by Miro) to 1.5m MAU

public – 1 min read

AWW App just combined forces with Miro. In this episode, we focus on how AWW App got a unique SEO advantage that helped them rank #1 for highly competitive keywords.

Jan 14, 2022

How to Grow From 0 to 530,000 Monthly Organic Visitors in 17 months [By Nick Jordan]

public – 2 min read

In this talk with Nick Jordan of Content Distribution, we take a look at how he scales content production to help companies quickly dominate search engines.

Jan 14, 2022

How to Start a Successful Marketing Agency

public – 3 min read

Funky Marketing started in 2019 and they closed 33 deals in 2020 alone.‍ If you want to replicate his success on one of your projects, startups or marketing campaigns, this is a must-watch episode.

Jan 14, 2022

How to Get 1,200+ Organic eBook Downloads With This Strategy

public – 1 min read

You'll learn how Juro creates content that is designed to reach thousands of prospects.

Jan 14, 2022

How to Drive Growth With SEO Content

public – 1 min read

Strip away the bullshit and focus on the fundamentals. That's how Tim Soulo from Ahrefs built their extremely successful content marketing strategy.

Jan 14, 2022

How to Get 15,000 Webinar Attendees for <£1,000

public – 1 min read

Andy and I talk about all things lead generation and funnel optimisation in his role as CMO at LeadFeeder.

Jan 14, 2022

How to Write Copy Like a Pro

public – 1 min read

5 stellar pieces of advice for aspiring copywriters and 5 more unique marketing lessons from Eddie Schleyner.

Jan 14, 2022

How to Run An Award-Winning Facebook Advertising Campaign

public – 1 min read

We take a look at a social advertising campaign for Degs & Sal that increased orders by 278%, increased ROAS by 130%, and won a crystal award.

Jan 14, 2022

How to Decide Your First 30-60-120 Days of Content Strategy

public – 1 min read

In this interview, I chat to content strategy expert, Kris Hughes, about how you should get started with value-driving content.

Jan 14, 2022

How to Build a News & Entertainment Website From Zero to Viral

public – 1 min read

This episode focuses on Michael’s work building Urban Matter. He grew it to a large following and high volumes of monthly traffic through SEO, PPC campaigns, and viral marketing

Jan 14, 2022

How to Run a Successful Channel Marketing Campaign

members – 4 min read

We dig into the detail behind Lev's successful brand awareness campaign: All you need is Lev. And learn how Lev became top of mind for their channel partners.

Jan 14, 2022

How to Build an Email Waitlist (18,000 Pre-Launch Email List)

members – 4 min read

I caught up with Rand Fishkin on how he built an 18,000 person strong email waiting list to launch SparkToro. We also chatted about the future of marketing: skills & untapped opportunities.

Jan 14, 2022

How Venngage Built 3 million Monthly Organic Visitors

public – 1 min read

This week's interview deep dives into how Venngage gets 1.5 million organic visitors per month

Jan 14, 2022

How to put a B2B podcast at the heart of your content engine

public – 2 min read

Learn what makes a B2B podcast great and how you should can put your podcast at the centre of your content marketing strategy.

Jan 14, 2022

How to Build an Influential Brand on LinkedIn

paid – 5 min read

This interview's almost too valuable to share. From 0 followers to being one of the most influential brands on LinkedIn in six months, and here's how.

Jan 14, 2022

How to Do Awesome ABM

public – 2 min read

This week's interview is with Stephanie Cox who reveals all on Lumavate's ABM strategy. Here's 8 stages of personalised outbound to convert clients.

Jan 14, 2022

How to Stand the F*ck Out

public – 1 min read

This week I interview Louis Grenier about radical differentiation. A positioning tactic for winning mental availability and new customers as an early-stage company.

Jan 14, 2022

How to Grow a Large Business YouTube Channel (550K Subscribers and +20K Monthly Growth)

public – 1 min read

Todd Clouser share's his four-step process for building an engaging business YouTube channel. Start to finish tips.

Jan 14, 2022

How to Grow and Maintain 175,000 Weekly Active Users

public – 3 min read

We chat about PR strategy, appearing on Dragon's Den, dealing with churn and creating 'Wow' factor customer experiences.

Jan 14, 2022

How to Get 30K Organic Downloads and $2M Arr From One Ebook

public – 7 min read

This week I chatted to Ian Luck about the playbook he followed for his most successful marketing accolade. One report that changed the future of his company and created enough value to drive growth for going on 1.5 years now.

Jan 14, 2022

How to Use Augmented Reality in Marketing: Uses, Trends, and Adding Real Value

public – 3 min read

Augmented reality in marketing is booming. More and more brands are adding AR to their daily marketing mix and pushing beyond gimmicks to value-adding brand experiences. We catch up with AR expert, Paula Monteiro to learn the ins and outs of the industry.

Jan 14, 2022

How to Tell a Story and Stimulating the Human Senses.

public – 3 min read

Stories permeate our souls. That's what makes them so powerful in marketing. We interview Ariana, serial entrepreneur and expert in multisensory experiences, branding, and storytelling.

Jan 14, 2022

How to Establish an Effective Product Marketing Function

public – 4 min read

Devon O'Rourke teaches us why a lot of product marketing teams aren't living up to their full potential, and how you can avoid the costly mistakes.

Jan 14, 2022

How to Write Messaging That Resonates With Your Customer

public – 5 min read

We interview an expert in brand messaging to teach you how to improve your messaging, how to improve your website copy, and how to write messaging that resonates.

Jan 14, 2022

Innovative SEO: How to Improve Your SEO

public – 6 min read

Gareth Morgan, a marketing industry veteran, reveals his expert guide to ranking highly in Google searches. Use these SEO techniques to rank highly in Google and generate valuable leads.

Jan 14, 2022

How to Enter a New Market (MJ Peter's B2B Strategy)

public – 4 min read

B2B marketing expert, MJ Peters, gives us an insight into her process for launching into a new customer segment. From research to marketing strategy optimisation.

Jan 14, 2022

How to Build a B2C Brand Strategy: Building Credibility and Getting Mission Focused

public – 4 min read

Pasta Evangelists has gone from strength to strength since their launch. We hear their story from day one through to being backed by the biggest names in retail.

Jan 14, 2022

How to Generate High-Quality Organic Leads on a Budget (Gaetano DiNardi)

public – 15 min read

Gaetano is a leading expert in demand gen. In this interview, we go through the best demand generation techniques for early-stage startups or freelancers, and look at how to ensure your leads are high quality.

Jan 14, 2022

How to Build a Compelling Brand with Consumer, Culture, Category, & Company

public – 15 min read

A compelling brand is built on 4 pillars: category, consumer, company, culture. But one of these is more important than the rest.

Jan 14, 2022

Chris Walker: Grow Your Organic Inbound Leads Through This New Approach to Content

public – 19 min read

Generating tons of leads to pass to your sales team is inefficient and useless. Marketers need to focus on high volume, buyer-led content and throw away the ineffective ebook strategy.

Jan 14, 2022

How to Win Business Partnerships That Grow Your Brand

public – 7 min read

Partnerships are a win-win way to increase brand awareness and improve your value proposition. Ali talks us through identifying valuable partners and how to win them.

Dec 28, 2021

How I Spent £100,000 on an Ad Campaign (And Why We Rebuilt Our Product Afterwards)

public – 9 min read

In this interview we go into the detail behind Spill's recent ad campaign that went out across London. We also take a look at the results which led the Spill team to rebuild their product from scratch.

Dec 27, 2021

How I Helped Reposition a Database Product That Went on to Make $1B in Revenue

public – 14 min read

Product positioning expert April Dunford uncovered insight that led to a HUGE product repositioning. She's since developed a 10-step process you have to learn.

Dec 26, 2021

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